What is Hootsuite?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
93 Plan to Renew
1
Since last award
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite?
Pros
- Efficient Service
- Performance Enhancing
- Enables Productivity
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Social Asset Management
Dashboards and Visualization
Campaign Execution
Social Post Archival
Social Response Management
Contextual Analysis
Sentiment Analysis
Trend Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Vendor Support
Quality of Features
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Breadth of Features
Also Featured in...
Hootsuite Reviews
Dan W.
- Role: Information Technology
- Industry: Education
- Involvement: IT Leader or Manager
Submitted Apr 2023
Provides quick and easy social editing
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Number of social media accounts available
What is your favorite aspect of this product?
ability to post to multiple socials at once
What do you dislike most about this product?
free trial is a bit limited
What recommendations would you give to someone considering this product?
time saving aspects are what attracted us to this product
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
Chandan Y.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2023
Awesome Product
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
Hootsuite made it simple to post to numerous networks without duplicating content.
What is your favorite aspect of this product?
its simple to post to numerous networks without duplicating content.
What do you dislike most about this product?
Its Expensive
What recommendations would you give to someone considering this product?
Study your needs and then go for it
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Anthony G.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2023
Essential in handling many accounts
Likeliness to Recommend
What differentiates Hootsuite from other similar products?
I signed up for Hootsuite way back when it first came out. At first I was just blown away by all the possibilities. It's great to be able to access all of my social media platforms in a centralized location. Also, it's great that I can plan updates for numerous social media accounts with a single mouse click. It's great for businesses that serve several clients, like the social media marketing service I manage, because I can recycle posts from one client's account to another.
What is your favorite aspect of this product?
With Hootsuite, you can connect all of your social media accounts in one central location, saving you time and energy that would otherwise be spent republishing the same information across several networks. It also gives a quick overview of the types of posts that do well on various social media sites. Mostly, it makes it easier to schedule updates across many social networking sites. For the social media manager, this means posts may be planned whenever they're ready, rather than having to wait until an ideal moment.
What do you dislike most about this product?
Our organization's social media policy mandates that all images be accompanied by descriptive "Alt Text" to ensure compliance with the Americans with Disabilities Act. Regrettably, Instagram's permissions issues prevented us from writing Alt Text before the scheduled post. It would have been a hassle to go back and edit every single post to add alt text. Since then, we've opted not to bother with Hootsuit at all.
What recommendations would you give to someone considering this product?
As a result of occasional tagging errors, The one drawback of Hootsuite is that it sometimes lags behind competitors in terms of adding new features. Despite caps placed on bulk enrollment purchases, the price remains excessive. Exorbitant price, intricate features, and limited ability to integrate with existing CRM or BI systems.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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