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HootSuite

Hootsuite

Composite Score

9.0 /10

CX Score

9.1 /10

210 Reviews Write a Review

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What is Hootsuite?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Company Details

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Awards & Recognition

Hootsuite won the following awards in the Social Media Management - Enterprise category

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2025 Data Quadrant Champion

Latest Award, 2025

10 Top Rated Capabilities

11 Top Rated Features

Latest Award, 2025

2025 Emotional Footprint Champion

2025

Conflict Resolution

2025

2024 Data Quadrant Champion

2024

9 Top Rated Capabilities

11 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Product Impact
Conflict Resolution

2024

7 Top Rated Capabilities

9 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Product Impact
Conflict Resolution

2023

2022 Data Quadrant Champion

2022

5 Top Rated Capabilities

4 Top Rated Features

2022

2022 Emotional Footprint Champion

2022

2021 Data Quadrant Champion

2021

Hootsuite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hootsuite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

94 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite?

4% Negative

8% Neutral

88% Positive

Pros

Efficient Service
Fair
Acts with Integrity
Performance Enhancing

Feature Ratings

Average 86

Social Media Channel Integration Inbound

Social Media Channel Integration Outbound

Social Moderation and Workflow Management

Social Asset Management

Dashboards and Visualization

Campaign Execution

Social Response Management

Social Post Archival

Contextual Analysis

Sentiment Analysis

Trend Analysis

Vendor Capability Ratings

Average 84

Ease of Implementation

Business Value Created

Ease of Data Integration

Vendor Support

Ease of IT Administration

Quality of Features

Availability and Quality of Training

Ease of Customization

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Breadth of Features

Also Featured in...

Social Media Monitoring

Score 8.9

View Hootsuite in this category (opens in a new tab)

Social Media Management - Midmarket

Score 8.7

View Hootsuite in this category (opens in a new tab)

Hootsuite Reviews

Ardi S.

Role: Sales Marketing
Industry: Banking
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2024

Analytics from Hootsuite maximize social impact

Likeliness to Recommend

9 /10

What differentiates Hootsuite from other similar products?

Hootsuite's dashboard tracks key post metrics across Facebook, Instagram, Twitter, and LinkedIn in one place. User-friendly reports provide at-a-glance insights into engagement rates, clicks, shares, impressions, and changes in follower count over time.

What is your favorite aspect of this product?

Segmenting data by factors such as post type, content format, messaging, and target audience helps identify what resonates. An analysis revealed that infographics performed worse with C-level LinkedIn contacts than case studies. These strategic insights enable focusing on the best-performing content per channel and buyer persona.

What do you dislike most about this product?

Hootsuite's management tools allow experimenting with optimizing delivery timing to encourage more interaction. Testing an Instagram carousel on the weekend resulted in a 21% increase in engagement among key vertical followers. Hootsuite's analytics now automatically refine when and where we post.

What recommendations would you give to someone considering this product?

Hootsuite's unified analytics dashboards enable our digital marketing sales team to implement a sharply focused social plan that aligns content, messaging, and timing to audience preferences for maximum conversions. B2B brands seeking more analytical rigor around social media should highly consider using it.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Role: Vendor Management
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Dec 2023

Expert software

Likeliness to Recommend

10 /10

Pros

Helps Innovate
Reliable
Enables Productivity
Trustworthy

Chris H.

Role: Sales Marketing
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2023

Occasionally unreliable

Likeliness to Recommend

6 /10

What differentiates Hootsuite from other similar products?

I think the ease of use and the data visualizations.

What is your favorite aspect of this product?

I like the calendar view a lot as well as the choice to pick multiple platforms to post on at one time.

What do you dislike most about this product?

I was having big issue with the reliability when it came to IG. We were able to post on FB fine but IG was something we had to start doing manually.

What recommendations would you give to someone considering this product?

I would take advantage of the free trial but also consider using Meta's business manager and use Hootsuite for X and LinkedIn.

Pros

Enables Productivity
Continually Improving Product
Performance Enhancing
Effective Service

Cons

Less Reliable

Hootsuite

What is Hootsuite?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Champion

2022 Emotional Footprint Champion

2021 Data Quadrant Champion

Hootsuite Ratings

87 Likeliness to Recommend

94 Plan to Renew

1 Since last award

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Hootsuite?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Also Featured in...

Social Media Monitoring

Social Media Management - Midmarket

Hootsuite Reviews

Ardi S.

Analytics from Hootsuite maximize social impact

Likeliness to Recommend

Pros

Expert software

Likeliness to Recommend

Pros

Chris H.

Occasionally unreliable

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Social Media Channel Integration Inbound

Social Media Channel Integration Outbound

Social Moderation and Workflow Management

Social Asset Management

Dashboards and Visualization

Campaign Execution

Social Response Management

Social Post Archival

Contextual Analysis

Sentiment Analysis

Trend Analysis

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Ease of Data Integration

Vendor Support

Ease of IT Administration

Quality of Features

Availability and Quality of Training

Ease of Customization

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Breadth of Features