What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

Company Details


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Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

100 Plan to Renew

80 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

0% Negative
5% Neutral
95% Positive

Pros

  • Efficient Service
  • Inspires Innovation
  • Caring
  • Fair

Feature Ratings

Average 82

Automated Data Ingestion

86

Automated Customer Data Ingestion and Harmonization

82

Demand Forecast Integration

82

Promotions Management

82

Low-Code Report Construction

81

Native Business Intelligence Interface

80

Vendor Capability Ratings

Average 78

Business Value Created

84

Ease of Data Integration

81

Quality of Features

80

Usability and Intuitiveness

79

Ease of Implementation

79

Vendor Support

79

Ease of Customization

78

Availability and Quality of Training

78

Breadth of Features

77

Product Strategy and Rate of Improvement

75

Ease of IT Administration

71

Looker Reviews

Tejaswini K.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jul 2025

"Powerful but Requires Expertise"

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

1. Data Modeling with LookML 2. In-Database Architecture 3. Cloud-Native and API-First 4. Governance and Scalability 5. Developer-Friendly 6. Focus on Self-Service

What is your favorite aspect of this product?

My favorite aspect of Looker is its semantic modeling layer powered by LookML. Here's why it's a standout feature: Consistency Across the Organization: By defining business logic (like revenue, churn, or customer segments) once in LookML, everyone—from analysts to executives—gets consistent answers regardless of who builds the report. Scalable Governance: LookML makes it easier to govern and scale analytics across teams without duplicating logic in every dashboard or report. Reusability & Modularity: Once a model is defined, it can be reused across different dashboards, making analytics faster and more efficient over time.

What do you dislike most about this product?

What many users dislike most about Looker is the steep learning curve of LookML and initial setup complexity

What recommendations would you give to someone considering this product?

Invest in Data Modeling Expertise Early. Start with a Clear Data Governance Strategy. Ensure Compatibility with Your Data Stack.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Joel O.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2025

Looker offers good data modeling with room to grow

Likeliness to Recommend

9 /10

What differentiates Looker from other similar products?

Looker stands out primarily because of its powerful LookML data modeling layer, which allows organizations to create a centralized, reusable, and consistent business logic across all reports and dashboards. This ensures data governance and accuracy at scale. Unlike many BI tools, Looker connects directly to modern cloud data warehouses (like BigQuery, Snowflake, Redshift) for real-time, live querying rather than relying on data extracts, enabling up-to-date insights.

What is your favorite aspect of this product?

My favorite aspect of Looker is its LookML data modeling layer. It provides a centralized, consistent way to define business metrics and logic, ensuring everyone in the organization is working from the same trusted data. This not only improves accuracy but also scales well as data complexity grows, making analytics more reliable and accessible across teams.

What do you dislike most about this product?

The biggest downside of Looker is its steep learning curve, especially around mastering LookML for data modeling. It can be challenging for non-technical users to get comfortable without significant training or developer support. Additionally, some advanced visualization options and interactive features are limited compared to other BI tools, which can require extra custom development or third-party integrations.

What recommendations would you give to someone considering this product?

If you’re considering Looker, make sure you have access to skilled data modeling resources or are ready to invest in training, because mastering LookML is key to unlocking its full potential. Also, plan for an initial setup period because Looker shines when your data is well-structured and governed. It’s a great fit if you want a scalable, cloud-native platform with strong data consistency and real-time querying. However, if you need quick, flashy visualizations or a very simple drag-and-drop interface, you might want to explore complementary tools alongside Looker.

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Efficient Service

Ojelade O.

  • Role: Operations
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2025

Compelling Visual and interactive dashboards

Likeliness to Recommend

7 /10

What differentiates Looker from other similar products?

Strong data governance with a reliable cloud storage.

What is your favorite aspect of this product?

Flexible deployment options and advanced data modeling features

What do you dislike most about this product?

Little experience such as slow performance bottlenecks and unoptimized databases

What recommendations would you give to someone considering this product?

It can be more flexible for non-technical users and BI new users

Pros

  • Trustworthy
  • Efficient Service
  • Effective Service
  • Caring