What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

100 Plan to Renew

81 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

0% Negative
5% Neutral
95% Positive

Pros

  • Efficient Service
  • Inspires Innovation
  • Caring
  • Fair

Feature Ratings

Average 82

Automated Data Ingestion

86

Automated Customer Data Ingestion and Harmonization

83

Demand Forecast Integration

82

Promotions Management

81

Low-Code Report Construction

80

Native Business Intelligence Interface

78

Vendor Capability Ratings

Average 78

Business Value Created

84

Ease of Data Integration

80

Ease of Customization

80

Ease of Implementation

80

Vendor Support

80

Quality of Features

79

Usability and Intuitiveness

79

Breadth of Features

78

Availability and Quality of Training

77

Ease of IT Administration

72

Product Strategy and Rate of Improvement

72

Looker Reviews

Ogheneovo I.

  • Role: Information Technology
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2025

Good for data exploration

Likeliness to Recommend

8 /10

What differentiates Looker from other similar products?

Looker differentiates itself with its modeling layer (LookML), which provides a centralized, reusable approach to defining business metrics and data logic

What is your favorite aspect of this product?

My favorite aspect of Looker is its LookML modeling layer, which allows for consistent, reusable definitions of metrics and dimensions across all reports, ensuring data accuracy and reducing redundant work for teams.

What do you dislike most about this product?

What I dislike most about looker is its complexity for new users.

What recommendations would you give to someone considering this product?

I recommend investing time in learning LookML early on to fully leverage Looker’s modeling capabilities.

Pros

  • Helps Innovate
  • Respectful
  • Continually Improving Product
  • Performance Enhancing

OMUADA D.

  • Role: Sales Marketing
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2025

wonderful Data Platform

Likeliness to Recommend

6 /10

What differentiates Looker from other similar products?

Looker doesn’t move or store your data

What is your favorite aspect of this product?

My favorite aspect of Looker is its powerful data modeling layer, LookML

What do you dislike most about this product?

Compared to tools like Power BI, some third-party integrations still need workarounds or added configuration.

What recommendations would you give to someone considering this product?

Use the Community & Support Resources

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Unique Features

Viral G.

  • Role: Information Technology
  • Industry: Media
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Nov 2023

Great performance with google suite of products

Likeliness to Recommend

8 /10

What differentiates Looker from other similar products?

Its ability to associate with GCP is impeccable.

What is your favorite aspect of this product?

Again, works really well with GCP. It has a good library of inbuilt complex visualizations.

What do you dislike most about this product?

The UI can be better. You will be looking out for functions in early use of the product. A little bit of learning curve is expected.

What recommendations would you give to someone considering this product?

If you have GCP as your cloud provider, go with it. You won't regret.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Caring