What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

100 Plan to Renew

80 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

0% Negative
5% Neutral
95% Positive

Pros

  • Efficient Service
  • Inspires Innovation
  • Caring
  • Fair

Feature Ratings

Average 82

Automated Data Ingestion

86

Automated Customer Data Ingestion and Harmonization

82

Demand Forecast Integration

82

Promotions Management

82

Low-Code Report Construction

81

Native Business Intelligence Interface

80

Vendor Capability Ratings

Average 78

Business Value Created

84

Ease of Data Integration

81

Quality of Features

80

Usability and Intuitiveness

79

Ease of Implementation

79

Vendor Support

79

Ease of Customization

78

Availability and Quality of Training

78

Breadth of Features

77

Product Strategy and Rate of Improvement

75

Ease of IT Administration

71

Looker Reviews

Farah W.

  • Role: Information Technology
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

A Look at Looker in Action.

Likeliness to Recommend

9 /10

What differentiates Looker from other similar products?

Looker serves as a pivotal tool in our data strategy, aiming to provide accessible and scalable data solutions for various departments. Looker's strength lies in its prioritization of data accessibility and flexibility

What is your favorite aspect of this product?

Looker excels in its primary goal of making clean data readily available to the organization. Empowering teams with quick and reliable access to data reduces reliance on the analytics team and fosters real-time reporting.

What do you dislike most about this product?

The lack of an automatic data dictionary creation feature within Looker is a noted inconvenience.

What recommendations would you give to someone considering this product?

From a user perspective, Looker's UI is intuitive, facilitating ease of use. Our teams leverage the tool for a large analytics project, integrating data from various sources and transforming activities accordingly

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Anshul D.

  • Role: Consultant
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2025

An Alternative to Excel Power Query

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

Its Cloud Based and Interactive and Online access Can be Given

What is your favorite aspect of this product?

Its Data Charts

What do you dislike most about this product?

Its a little Slow

What recommendations would you give to someone considering this product?

I definitely recommend looker studio

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Fair

Sachin B.

  • Role: Information Technology
  • Industry: Food and Beverage
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2025

Great Platform for Data Insights and Collaboration

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

Looker stands out for its strong data modeling layer and flexibility through LookML. It allows deep customization while keeping data governance and consistency across the organization.

What is your favorite aspect of this product?

I really like how easy it is to build interactive dashboards and share insights with teams. The visualization options are clean, and the integration with Google Cloud makes data access seamless.

What do you dislike most about this product?

Sometimes the initial setup and LookML learning curve can be challenging for non-technical users. Also, complex queries can take a bit longer to render dashboards.

What recommendations would you give to someone considering this product?

Start by clearly defining your data model and governance before scaling dashboards. Invest time in learning LookML — it pays off later. Ideal for teams that want both flexibility and centralized control.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity