What is Looker?
Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
100 Plan to Renew
80 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Looker?
Pros
- Efficient Service
- Inspires Innovation
- Caring
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Automated Data Ingestion
Automated Customer Data Ingestion and Harmonization
Demand Forecast Integration
Promotions Management
Low-Code Report Construction
Native Business Intelligence Interface
Vendor Capability Ratings
Business Value Created
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of Implementation
Vendor Support
Ease of Customization
Availability and Quality of Training
Breadth of Features
Product Strategy and Rate of Improvement
Ease of IT Administration
Also Featured in...
Sales Analytics
Score 8.6
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Business Intelligence & Analytics - Midmarket
Score 8.5
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Customer Intelligence
Score 8.5
View Looker in this category (opens in a new tab)
Business Intelligence & Analytics - Enterprise
Score 8.1
View Looker in this category (opens in a new tab)
Looker Reviews
Farah W.
- Role: Information Technology
- Industry: Retail
- Involvement: End User of Application
Submitted Jan 2024
A Look at Looker in Action.
Likeliness to Recommend
What differentiates Looker from other similar products?
Looker serves as a pivotal tool in our data strategy, aiming to provide accessible and scalable data solutions for various departments. Looker's strength lies in its prioritization of data accessibility and flexibility
What is your favorite aspect of this product?
Looker excels in its primary goal of making clean data readily available to the organization. Empowering teams with quick and reliable access to data reduces reliance on the analytics team and fosters real-time reporting.
What do you dislike most about this product?
The lack of an automatic data dictionary creation feature within Looker is a noted inconvenience.
What recommendations would you give to someone considering this product?
From a user perspective, Looker's UI is intuitive, facilitating ease of use. Our teams leverage the tool for a large analytics project, integrating data from various sources and transforming activities accordingly
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.
Anshul D.
- Role: Consultant
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Nov 2025
An Alternative to Excel Power Query
Likeliness to Recommend
What differentiates Looker from other similar products?
Its Cloud Based and Interactive and Online access Can be Given
What is your favorite aspect of this product?
Its Data Charts
What do you dislike most about this product?
Its a little Slow
What recommendations would you give to someone considering this product?
I definitely recommend looker studio
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Fair
Please tell us why you think this review should be flagged.
Sachin B.
- Role: Information Technology
- Industry: Food and Beverage
- Involvement: Business Leader or Manager
Submitted Oct 2025
Great Platform for Data Insights and Collaboration
Likeliness to Recommend
What differentiates Looker from other similar products?
Looker stands out for its strong data modeling layer and flexibility through LookML. It allows deep customization while keeping data governance and consistency across the organization.
What is your favorite aspect of this product?
I really like how easy it is to build interactive dashboards and share insights with teams. The visualization options are clean, and the integration with Google Cloud makes data access seamless.
What do you dislike most about this product?
Sometimes the initial setup and LookML learning curve can be challenging for non-technical users. Also, complex queries can take a bit longer to render dashboards.
What recommendations would you give to someone considering this product?
Start by clearly defining your data model and governance before scaling dashboards. Invest time in learning LookML — it pays off later. Ideal for teams that want both flexibility and centralized control.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.
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