What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

Company Details


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Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

100 Plan to Renew

81 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

0% Negative
4% Neutral
96% Positive

Pros

  • Efficient Service
  • Inspires Innovation
  • Caring
  • Fair

Feature Ratings

Average 82

Automated Data Ingestion

86

Automated Customer Data Ingestion and Harmonization

83

Demand Forecast Integration

82

Promotions Management

81

Low-Code Report Construction

80

Native Business Intelligence Interface

78

Vendor Capability Ratings

Average 78

Business Value Created

84

Ease of Data Integration

80

Ease of Customization

80

Ease of Implementation

80

Vendor Support

80

Usability and Intuitiveness

79

Quality of Features

79

Breadth of Features

78

Availability and Quality of Training

77

Ease of IT Administration

73

Product Strategy and Rate of Improvement

72

Looker Reviews

Vaibhavi S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Dec 2025

Good for companies that want one source of truth

Likeliness to Recommend

9 /10

What differentiates Looker from other similar products?

Looker stands out because it focuses on keeping my data clean, consistent, and easy to trust. Instead of creating separate reports with their own logic, Looker lets me set the rules in one place so everyone sees the same numbers. It also pulls information directly from your database in real time, which means I am always looking at fresh data. This “single source of truth” approach is what makes it different from many other tools.

What is your favorite aspect of this product?

My favorite thing about Looker is how consistent the data feels across all reports. Once the logic is set, everyone sees the same numbers, which makes discussions much easier. I also like that I can explore details without breaking anything just click and dig deeper. It saves time and removes a lot of back and forth guessing.

What do you dislike most about this product?

I dislike most about Looker is that some changes require help from someone who understands its modeling language. For simple users, this can slow things down when you just want to adjust a calculation or create a custom view.

What recommendations would you give to someone considering this product?

If you are thinking about using Looker, I would recommend making sure you have someone who can set up the initial data models properly. Once that part is done, the tool becomes much easier for everyone else to use. Start with a few core dashboards so your team gets used to how Looker works, and keep your data rules clear and consistent. It is a great choice if you want reliable numbers and a clean way for people to explore data without worrying about breaking anything.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Payal S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2025

great for keeping track of health in SaaS.

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

Looker lets us keep an eye on all of our SaaS health metrics in real time, including attrition, activation, and NPS replies.

What is your favorite aspect of this product?

Notifications go off right away when there are red flags. We meet often utilizing just the looker dashboards.

What do you dislike most about this product?

The NPS data import has to be well-organized so that it could be easily used.

What recommendations would you give to someone considering this product?

Looker is the most important part of your KPIs, no matter what kind of business you are.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Anshul D.

  • Role: Consultant
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2025

An Alternative to Excel Power Query

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

Its Cloud Based and Interactive and Online access Can be Given

What is your favorite aspect of this product?

Its Data Charts

What do you dislike most about this product?

Its a little Slow

What recommendations would you give to someone considering this product?

I definitely recommend looker studio

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Fair