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Google

Looker

Composite Score

8.6 /10

CX Score

9.0 /10

68 Reviews Write a Review

Claim Software

What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

Company Details

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Awards & Recognition

Looker won the following awards in the Sales Analytics category

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2025 Emotional Footprint Champion

Latest Award, 2025

0 Top Rated Capabilities

1 Top Rated Features

2025

Strategy and Innovation
Contract Negotiation
Conflict Resolution

2024

5 Top Rated Capabilities

3 Top Rated Features

2024

1 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

2 Top Rated Features

2022

Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Looker.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

1
Since last award

95 Plan to Renew

1
Since last award

79 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

1% Negative

5% Neutral

94% Positive

Pros

Reliable
Transparent
Respectful
Fair

Feature Ratings

Average 81

Dashboard

Collaboration

Data Ingestion and Interoperability

Scenario Analysis

Predictive Sales Forecasting

Pipeline Planning

Visual Pipeline Monitoring

Predictive Time-Series Reporting & Analytics

Intelligent Alerts and Notifications

Territory Analytics and Management

Artificial Intelligence-Based Insights

Vendor Capability Ratings

Average 79

Business Value Created

Ease of Data Integration

Vendor Support

Breadth of Features

Usability and Intuitiveness

Quality of Features

Ease of Customization

Ease of IT Administration

Ease of Implementation

Availability and Quality of Training

Product Strategy and Rate of Improvement

Also Featured in...

Business Intelligence & Analytics - Midmarket

Score 8.5

View Looker in this category (opens in a new tab)

Customer Intelligence

Score 8.5

View Looker in this category (opens in a new tab)

Business Intelligence & Analytics - Enterprise

Score 8.1

View Looker in this category (opens in a new tab)

Retail Analytics

Score 8.0

View Looker in this category (opens in a new tab)

Looker Reviews

Jansen T.

Role: Student Academic
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2024

Likeliness to Recommend

10 /10

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Enables Productivity

Anshul D.

Role: Consultant
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2025

An Alternative to Excel Power Query

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

Its Cloud Based and Interactive and Online access Can be Given

What is your favorite aspect of this product?

Its Data Charts

What do you dislike most about this product?

Its a little Slow

What recommendations would you give to someone considering this product?

I definitely recommend looker studio

Pros

Continually Improving Product
Performance Enhancing
Enables Productivity
Fair

Mantesh C.

Role: Sales Marketing
Industry: Manufacturing
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2025

Trusted dashboards that scale with your business

Likeliness to Recommend

8 /10

What differentiates Looker from other similar products?

As per my experience, the Looker modeling layer and centralized governance keep metrics consistent across teams, with solid API integration and embedding for productized analytics. The visualization is easy to understand for every user.

What is your favorite aspect of this product?

I used this tool a lot of time in my day-to-day activity, but my favorite part is Clean, fast dashboards backed by a semantic model—stakeholders trust the numbers, and I can schedule and share effortlessly.

What do you dislike most about this product?

Steep learning curve for Looker and sometimes rigid permissions; pricing scales quickly for lots of viewer seats.

What recommendations would you give to someone considering this product?

Run a real POC with your production data, define 5–10 core metrics in LookML, test row-level permissions, and validate total cost (including viewer growth).

Pros

Reliable
Enables Productivity
Effective Service
Inspires Innovation

Looker

What is Looker?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

Looker Ratings

85 Likeliness to Recommend

1 Since last award

95 Plan to Renew

1 Since last award

79 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Looker?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Dashboard Generate presentation ready QBRs, reports and dashboards. Includes progress to goal, growth forecasts, average sales cycle and ACV, and lead source analysis.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Data Ingestion and Interoperability Includes bidirectional connections with external sources of data i.e. CRM Systems and Marketing Automation Tools, to improve the breadth of contact information.

Scenario Analysis The solution provides the ability to create and model different projected revenue and growth scenarios based on multivariate, user-defined conditions.

Predictive Sales Forecasting Includes the ability to project sales/revenue over a specified period of time, using a combination of historical performance and/or external signals.

Pipeline Planning Determine how much pipeline is necessary to meet revenue targets, specifically, understand if there is sufficient pipeline coverage for a given quarter.

Visual Pipeline Monitoring Includes customizable visualizations of the sales pipeline for monitoring pipeline health, risk, quality and goal progression.

Predictive Time-Series Reporting & Analytics Includes time-series analytics on critical sales metrics, including forecasts, pipeline, activity, and quota attainment.

Intelligent Alerts and Notifications Includes notifications across a range of channels including in-platform (tray notification), SMS and email customized to trigger in specific circumstances.

Territory Analytics and Management Includes the ability to analyze capacity and allocate resources for targeting key segments in a given territory or market.

Artificial Intelligence-Based Insights Includes predictive insights and forecasted on artificial intelligence rather than purely historical data.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Business Intelligence & Analytics - Midmarket

Customer Intelligence

Business Intelligence & Analytics - Enterprise

Retail Analytics

Looker Reviews

Jansen T.

Likeliness to Recommend

Pros

Anshul D.

An Alternative to Excel Power Query

Likeliness to Recommend

Pros

Mantesh C.

Trusted dashboards that scale with your business

Likeliness to Recommend

Pros

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Feature Ratings

Dashboard

Collaboration

Data Ingestion and Interoperability

Scenario Analysis

Predictive Sales Forecasting

Pipeline Planning

Visual Pipeline Monitoring

Predictive Time-Series Reporting & Analytics

Intelligent Alerts and Notifications

Territory Analytics and Management

Artificial Intelligence-Based Insights

Vendor Capability Ratings

Business Value Created

Ease of Data Integration

Vendor Support

Breadth of Features

Usability and Intuitiveness

Quality of Features

Ease of Customization

Ease of IT Administration

Ease of Implementation

Availability and Quality of Training

Product Strategy and Rate of Improvement