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Looker

Composite Score

8.3 /10

CX Score

8.7 /10

50 Reviews Write a Review

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What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

Company Details

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Awards & Recognition

Looker won the following awards in the Business Intelligence & Analytics - Enterprise category

Filter By

3 Top Rated Capabilities

2 Top Rated Features

Latest Award, 2026

2025 Emotional Footprint Champion

2025

Service Experience

2025

7 Top Rated Capabilities

4 Top Rated Features

2025

0 Top Rated Capabilities

1 Top Rated Features

2023

Contract Negotiation

2022

1 Top Rated Capabilities

2 Top Rated Features

2022

Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Looker.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

1
Since last award

99 Plan to Renew

1
Since last award

80 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

0% Negative

5% Neutral

95% Positive

Pros

Respectful
Acts with Integrity
Friendly Negotiation
Reliable

Feature Ratings

Average 79

BI Security

Dashboard

Data Exploration and Visualization

Collaboration

Operational Reporting Capabilities

Real-Time Visualization

Spatial Analysis

Data Modelling Tools

Data Connectors and Data Mashup

Self Service and Ad Hoc Capabilities

BI Platform Administration

Vendor Capability Ratings

Average 80

Ease of Implementation

Business Value Created

Quality of Features

Usability and Intuitiveness

Ease of IT Administration

Breadth of Features

Ease of Data Integration

Vendor Support

Availability and Quality of Training

Product Strategy and Rate of Improvement

Ease of Customization

Also Featured in...

Customer Intelligence

Score 8.7

View Looker in this category (opens in a new tab)

Sales Analytics

Score 8.6

View Looker in this category (opens in a new tab)

Business Intelligence & Analytics - Midmarket

Score 8.6

View Looker in this category (opens in a new tab)

Retail Analytics

Score 8.3

View Looker in this category (opens in a new tab)

Looker Reviews

Matthew M.

Role: Consultant
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2020

Very useful business intelligence software

Likeliness to Recommend

8 /10

What differentiates Looker from other similar products?

It allows everyone to work on their space and create reports and dashboards.

What is your favorite aspect of this product?

The filters, visualization and data elements allow for the information to be front and center and logically ordered.

What do you dislike most about this product?

It can be difficult to customize the visualizations.

What recommendations would you give to someone considering this product?

Use LookML, Looker's specialized language, which is useful and allows for you to visualize any data type.

Pros

Includes Product Enhancements
Saves Time
Friendly Negotiation
Effective Service

Cons

Less Performance Enhancing

Role: Finance
Industry: Education
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Jul 2020

Great Business Intelligence Tool

Likeliness to Recommend

9 /10

Pros

Saves Time
Helps Innovate
Reliable
Enables Productivity

Role: Sales Marketing
Industry: Insurance
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Jul 2020

Understands how Data Drive Business

Likeliness to Recommend

8 /10

Pros

Respectful
Unique Features
Helps Innovate
Continually Improving Product

Cons

Under Delivered

Looker

What is Looker?

Company Details

Book a Free Demo Today!

Awards & Recognition

2025 Emotional Footprint Champion

Looker Ratings

83 Likeliness to Recommend

1 Since last award

99 Plan to Renew

1 Since last award

80 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Looker?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

BI Security Data access control management, including access permissions management, user authentication and enforcement of access permissions via technology.

Dashboard Includes alerts and notifications, KPIs, visual analytics, and interactive features.

Data Exploration and Visualization Ability to visually manipulate, interact with, and explore data, and perform basic descriptive statistics and pattern detection.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Operational Reporting Capabilities Real-time detailed reporting to support operational business processes.

Real-Time Visualization Ability to analyze and visualize data as soon as it becomes available via data-streaming pipelines.

Spatial Analysis Ability to natively visualize and analyze spatial data out of the box tied to postcode, zipcode or spacial co-ordinates.

Data Modelling Tools Includes ability to model complex relationships between internal application sources and other parties.

Data Connectors and Data Mashup Connect to, merge and clean data from multiple diverse data sources.

Self Service and Ad Hoc Capabilities Selected user groups are able to interact with BI data, slice and dice, and find answers on their own.

BI Platform Administration Centralized console to manage BI portal administration. Management metrics and reports on usage, resource utilization, security, and other activities.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Customer Intelligence

Sales Analytics

Business Intelligence & Analytics - Midmarket

Retail Analytics

Looker Reviews

Matthew M.

Very useful business intelligence software

Likeliness to Recommend

Pros

Cons

Great Business Intelligence Tool

Likeliness to Recommend

Pros

Understands how Data Drive Business

Likeliness to Recommend

Pros

Cons

Most Popular Looker Comparisons

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1
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1
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1
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Feature Ratings

BI Security

Dashboard

Data Exploration and Visualization

Collaboration

Operational Reporting Capabilities

Real-Time Visualization

Spatial Analysis

Data Modelling Tools

Data Connectors and Data Mashup

Self Service and Ad Hoc Capabilities

BI Platform Administration

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Quality of Features

Usability and Intuitiveness

Ease of IT Administration

Breadth of Features

Ease of Data Integration

Vendor Support

Availability and Quality of Training

Product Strategy and Rate of Improvement

Ease of Customization