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Google

Google Forms

Composite Score

9.0 /10

CX Score

9.3 /10

927 Reviews Write a Review

Claim Software

What is Google Forms?

Create custom forms for surveys and questionnaires at no extra cost. Gather everything in a spreadsheet and analyze data right in Google Sheets.

Company Details

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Awards & Recognition

Google Forms won the following awards in the Survey Software category

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2025 Data Quadrant Champion

Latest Award, 2025

6 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2025

2025 Emotional Footprint Champion

2025

Strategy and Innovation
Service Experience
Product Impact
Conflict Resolution

2025

2024 Data Quadrant Champion

2024

8 Top Rated Capabilities

5 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

2023 Data Quadrant Champion

2023

2 Top Rated Capabilities

2 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

2022 Emotional Footprint Champion

2022

Conflict Resolution

2022

Google Forms Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Forms.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

99 Plan to Renew

89 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Forms?

1% Negative

2% Neutral

97% Positive

Pros

Reliable
Fair
Respectful
Acts with Integrity

Feature Ratings

Average 83

Collaboration

Questionnaire Design/Survey Builder

Mobile Support

Role and User Management

3rd-Party Integrations

Templates & Question Library

APIs and Integration

Data Analysis and Visualization

Branching and Logic

Customizable Branding

Multi-Channel Distribution

Vendor Capability Ratings

Average 84

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Quality of Features

Availability and Quality of Training

Ease of Customization

Ease of Data Integration

Vendor Support

Breadth of Features

Product Strategy and Rate of Improvement

Also Featured in...

Online Forms

Score 8.9

View Google Forms in this category (opens in a new tab)

Google Forms Reviews

Katharina S.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2025

Automated data analysis.

Likeliness to Recommend

8 /10

What differentiates Google Forms from other similar products?

I rely on Google Forms to collect data and feedback for internal purposes and external purposes from clients. And it offers real-time responses tracking. It also integrated with Google Sheets to provide reliable data analysis.

What is your favorite aspect of this product?

I like the question editor, it's reliable and allows adding or deleting questions in anytime. Google Forms provides reliable survey questions and dependable results, along with data tracking features to monitor the progress and ensure that respondents accountability in complete surveys.

What do you dislike most about this product?

Google is simple and intuitive, it functions frequently hence no dislike.

What recommendations would you give to someone considering this product?

Google is simple,customizable and provides automated notification on responses from clients and team as well.

Pros

Unique Features
Efficient Service
Effective Service
Continually Improving Product

Funom H.

Role: Finance
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2025

Straight forward and easy to use

Likeliness to Recommend

8 /10

What differentiates Google Forms from other similar products?

For me, I'd the user-friendly user interface is a standout for me

What is your favorite aspect of this product?

I like the sort of conditional formatting, where you can set up it up such that picking a certain option would take the user to a different section of the form

What do you dislike most about this product?

There is really nothing that i would say i dislike about google forms to be honest.

What recommendations would you give to someone considering this product?

I honestly don't have any recommendations, i like the fact that's Google forms are beginner-friendly and too many add-ons or changes might make it technical and not as easy to use.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

ANUP T.

Role: Operations
Industry: Healthcare
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2025

Simple, reliable and easy to use form tool

Likeliness to Recommend

9 /10

What differentiates Google Forms from other similar products?

Google form stand out for its seamless integration and it's workspace, real-time collaboration features and the fact that it's free and very user-friendly friendly compared to many alternatives.

What is your favorite aspect of this product?

The simplicity of creating survey and automatic collection of responses into Google sheet makes data analysis quick and efficient.

What do you dislike most about this product?

Limited customization and design option can make form look very basic compared to other survey tools.

What recommendations would you give to someone considering this product?

If you need a free and easy collaborative solution for basic survey and data collection Google form is great choice. But if you need advance customization or branding consider pairing it with other tool.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Google Forms

What is Google Forms?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Emotional Footprint Champion

Google Forms Ratings

91 Likeliness to Recommend

99 Plan to Renew

89 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love Google Forms?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Collaboration Invite people to review or edit the survey before sending them out.

Questionnaire Design/Survey Builder Create a variety of question formats including multiple choice, check box, open answers, drag and drop technology, rating scales, and auto-fill.

Mobile Support The solution provides the ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Role and User Management Enable different levels of access and permissions based on role.

3rd-Party Integrations Integration with 3rd Party platforms (Zoho Products, MailChimp, Eventbrite, Google Sheet, Zendesk, Slack, Shopify, Webhooks etc.)

Templates & Question Library Tool provides a set of pre-made templates and questions to select from to simplify survey build.

APIs and Integration Has inbuilt APIs allowing access to the database layer without having to go through JDBC/ODBC.

Data Analysis and Visualization Ability to plot or graph the data in a visual format, such as line charts or pie graphs.​

Branching and Logic Sets rules that personalize respondents’ form-filling experience with intuitive survey flow logic options to tailor your survey.

Customizable Branding Sets rules that personalize respondents’ form-filling experience with intuitive survey flow logic options to tailor your survey.

Multi-Channel Distribution The ability to deploy content assets and collateral to multiple channel endpoints (for example, traditional websites, native mobile applications or social media

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Online Forms

Google Forms Reviews

Katharina S.

Automated data analysis.

Likeliness to Recommend

Pros

Funom H.

Straight forward and easy to use

Likeliness to Recommend

Pros

ANUP T.

Simple, reliable and easy to use form tool

Likeliness to Recommend

Pros

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SurveySparrow

1
Since last award

Feature Ratings

Collaboration

Questionnaire Design/Survey Builder

Mobile Support

Role and User Management

3rd-Party Integrations

Templates & Question Library

APIs and Integration

Data Analysis and Visualization

Branching and Logic

Customizable Branding

Multi-Channel Distribution

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Quality of Features

Availability and Quality of Training

Ease of Customization

Ease of Data Integration

Vendor Support

Breadth of Features

Product Strategy and Rate of Improvement