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Google

Google Forms

Composite Score

9.0 /10

CX Score

9.3 /10

936 Reviews Write a Review

Claim Software

What is Google Forms?

Create custom forms for surveys and questionnaires at no extra cost. Gather everything in a spreadsheet and analyze data right in Google Sheets.

Company Details

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Awards & Recognition

Google Forms won the following awards in the Survey Software category

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2026 Emotional Footprint Champion

Latest Award, 2026

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

Latest Award, 2026

2025 Data Quadrant Champion

2025

6 Top Rated Capabilities

4 Top Rated Features

2025

2025 Emotional Footprint Champion

2025

Strategy and Innovation
Service Experience
Product Impact
Conflict Resolution

2025

2024 Data Quadrant Champion

2024

8 Top Rated Capabilities

5 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

2023 Data Quadrant Champion

2023

2 Top Rated Capabilities

2 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

2022 Emotional Footprint Champion

2022

Conflict Resolution

2022

Google Forms Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Forms.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

99 Plan to Renew

89 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Forms?

1% Negative

2% Neutral

97% Positive

Pros

Fair
Reliable
Respectful
Acts with Integrity

Feature Ratings

Average 83

Collaboration

Questionnaire Design/Survey Builder

Mobile Support

Role and User Management

3rd-Party Integrations

Templates & Question Library

Data Analysis and Visualization

APIs and Integration

Branching and Logic

Customizable Branding

Multi-Channel Distribution

Vendor Capability Ratings

Average 84

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Ease of Customization

Quality of Features

Availability and Quality of Training

Ease of Data Integration

Vendor Support

Breadth of Features

Product Strategy and Rate of Improvement

Also Featured in...

Online Forms

Score 8.9

View Google Forms in this category (opens in a new tab)

Google Forms Reviews

Jeremiah A.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2025

Simple, Efficient, but Limited for Advanced Needs

Likeliness to Recommend

10 /10

What differentiates Google Forms from other similar products?

Google Forms stands out for its simplicity and seamless integration with Google Workspace. It’s easy to create surveys, quizzes, or forms, and all responses are instantly collected in Google Sheets for easy analysis—no extra setup needed.

What is your favorite aspect of this product?

My favorite aspect of Google Forms is how effortlessly it connects with Google Sheets, making it super easy to collect, view, and analyze responses in real time.

What do you dislike most about this product?

What I dislike most about Google Forms is its limited design and customization options. You can’t do much to change the look or make your forms visually unique.

What recommendations would you give to someone considering this product?

If you're considering Google Forms, it’s perfect for simple surveys or quick data collection, especially if you’re already using Google Workspace.

Pros

Helps Innovate
Enables Productivity
Trustworthy
Unique Features

Lucy G.

Role: Sales Marketing
Industry: Apparel
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2025

An Easy Go-To Tool for Creators, Social Media Pros

Likeliness to Recommend

10 /10

What differentiates Google Forms from other similar products?

In my opinion what makes Google Forms different from other tools comes down to how easy and stress-free it is. Like, I don’t need a tutorial or hours to figure it out — I just open it, type in my questions, and it’s ready to go. Super quick. Plus, the way it connects with Google Sheets is a total time-saver. I can see all my responses in one place, super organized and easy to use,

What is your favorite aspect of this product?

I'd say probably my favorite thing about Google Forms is how fast and easy it is to use. Like, I can create a form in literally five minutes, whether it’s for a giveaway, collab inquiries, or just getting opinions from my audience.

What do you dislike most about this product?

If I had to pick something I don’t love, it’s definitely the design limitations. Sometimes you want to design something fancy but it doesn't really have all the options available. But that's not an awful flaw so yeah.

What recommendations would you give to someone considering this product?

I'd suggest, if you’re thinking about using Google Forms — go for it, especially if you want something simple and free. It’s perfect for collecting info without much of a hustle.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Gabrielle M.

Role: Consultant
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2025

Online form creation

Likeliness to Recommend

9 /10

What differentiates Google Forms from other similar products?

It is creates good online forms

What is your favorite aspect of this product?

Apart from creating online forms it has a good survey tools like questionnaires

What recommendations would you give to someone considering this product?

It is a user-friendly interface and it is also flexible

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Google Forms

What is Google Forms?

Company Details

Need Assistance?

Awards & Recognition

2026 Emotional Footprint Champion

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Emotional Footprint Champion

Google Forms Ratings

91 Likeliness to Recommend

99 Plan to Renew

89 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love Google Forms?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Collaboration Invite people to review or edit the survey before sending them out.

Questionnaire Design/Survey Builder Create a variety of question formats including multiple choice, check box, open answers, drag and drop technology, rating scales, and auto-fill.

Mobile Support The solution provides the ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Role and User Management Enable different levels of access and permissions based on role.

3rd-Party Integrations Integration with 3rd Party platforms (Zoho Products, MailChimp, Eventbrite, Google Sheet, Zendesk, Slack, Shopify, Webhooks etc.)

Templates & Question Library Tool provides a set of pre-made templates and questions to select from to simplify survey build.

Data Analysis and Visualization Ability to plot or graph the data in a visual format, such as line charts or pie graphs.​

APIs and Integration Has inbuilt APIs allowing access to the database layer without having to go through JDBC/ODBC.

Branching and Logic Sets rules that personalize respondents’ form-filling experience with intuitive survey flow logic options to tailor your survey.

Customizable Branding Sets rules that personalize respondents’ form-filling experience with intuitive survey flow logic options to tailor your survey.

Multi-Channel Distribution The ability to deploy content assets and collateral to multiple channel endpoints (for example, traditional websites, native mobile applications or social media

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Online Forms

Google Forms Reviews

Jeremiah A.

Simple, Efficient, but Limited for Advanced Needs

Likeliness to Recommend

Pros

Lucy G.

An Easy Go-To Tool for Creators, Social Media Pros

Likeliness to Recommend

Pros

Gabrielle M.

Online form creation

Likeliness to Recommend

Pros

Most Popular Google Forms Comparisons

SurveyMonkey

Microsoft Forms

Zoho Survey

Typeform

Qualtrics XM for Strategy & Research

SurveySparrow

Feature Ratings

Collaboration

Questionnaire Design/Survey Builder

Mobile Support

Role and User Management

3rd-Party Integrations

Templates & Question Library

Data Analysis and Visualization

APIs and Integration

Branching and Logic

Customizable Branding

Multi-Channel Distribution

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Ease of Customization

Quality of Features

Availability and Quality of Training

Ease of Data Integration

Vendor Support

Breadth of Features

Product Strategy and Rate of Improvement