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Google

Google Forms

Composite Score

9.0 /10

CX Score

9.4 /10

888 Reviews Write a Review

Claim Software

What is Google Forms?

Create custom forms for surveys and questionnaires at no extra cost. Gather everything in a spreadsheet and analyze data right in Google Sheets.

Company Details

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Awards & Recognition

Google Forms won the following awards in the Survey Software category

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2025 Data Quadrant Champion

Latest Award, 2025

6 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2025

2025 Emotional Footprint Champion

2025

Strategy and Innovation
Service Experience
Product Impact
Conflict Resolution

2025

2024 Data Quadrant Champion

2024

8 Top Rated Capabilities

5 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

2023 Data Quadrant Champion

2023

2 Top Rated Capabilities

2 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

2022 Emotional Footprint Champion

2022

Conflict Resolution

2022

Google Forms Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Forms.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

99 Plan to Renew

90 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Forms?

1% Negative

2% Neutral

97% Positive

Pros

Fair
Reliable
Respectful
Acts with Integrity

Feature Ratings

Average 83

Collaboration

Questionnaire Design/Survey Builder

Mobile Support

Role and User Management

3rd-Party Integrations

Templates & Question Library

Data Analysis and Visualization

Branching and Logic

APIs and Integration

Customizable Branding

Multi-Channel Distribution

Vendor Capability Ratings

Average 84

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Quality of Features

Ease of Data Integration

Vendor Support

Breadth of Features

Product Strategy and Rate of Improvement

Also Featured in...

Online Forms

Score 8.9

View Google Forms in this category (opens in a new tab)

Google Forms Reviews

Vilom O.

Role: Industry Specific Role
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2024

Simple and Straightforward Form Builder

Likeliness to Recommend

10 /10

What differentiates Google Forms from other similar products?

Google Forms is one of the most intuitive form creation tools out there. It’s easy to use and integrates seamlessly with other Google services like Sheets.

What is your favorite aspect of this product?

It’s completely free and offers unlimited forms and responses. The integration with Google Sheets for response collection is fantastic. Customizable themes and questions to suit different needs.

What do you dislike most about this product?

Not as feature-rich as some other form builders. The design options are limited, making it less ideal for custom branding.

What recommendations would you give to someone considering this product?

Google Forms is a solid choice for anyone who needs a simple form tool. It's free, easy to use, and integrates well with other Google products, but if you need advanced features or unique design, you might want to look elsewhere.

Pros

Acts with Integrity
Transparent
Includes Product Enhancements
Helps Innovate

Cons

Commodity Features

Hosam K.

Role: Information Technology
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2025

lightweight and multi-purpose contact forms

Likeliness to Recommend

10 /10

What differentiates Google Forms from other similar products?

Google Forms has an intuitive and user-friendly interface. It offers various question types and branching capabilities, enabling highly customized forms for almost every use case. The forms perform seamlessly across mobile devices and allow for many sharing options like embedding on web pages or sending via email.

What is your favorite aspect of this product?

Google Forms is lightweight, easy to use, and works seamlessly on mobile devices. Users can easily build and share their forms even using low-end smartphones. It has an auto-save feature, allows for multimedia content, is connected to Google Sheets, and has built-in analytics that users can access within the form itself.

What do you dislike most about this product?

The form template library lacks more modern designed templates and pre-built ones for common use case scenarios to save users time when creating multipart forms or more advanced surveys.

What recommendations would you give to someone considering this product?

While Google Forms is a widely used and versatile tool, it might be beneficial to try it firsthand if you need to create long surveys or forms that extend beyond basic requirements.

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Gulsan P.

Role: Sales Marketing
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2025

: Effective and Usable

Likeliness to Recommend

10 /10

What differentiates Google Forms from other similar products?

Not as feature-rich as specialist survey programs, but sufficient for educational and corporate applications.

What is your favorite aspect of this product?

Accessing responders is easy with rapid form generation and email or link distribution.

What do you dislike most about this product?

Forms might seem generic due to limited customisation and customisation.

What recommendations would you give to someone considering this product?

Ideal for fast, free surveys and questionnaires in education.

Pros

Continually Improving Product
Performance Enhancing
Enables Productivity
Trustworthy

Google Forms

What is Google Forms?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Emotional Footprint Champion

Google Forms Ratings

91 Likeliness to Recommend

99 Plan to Renew

90 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+95 Net Emotional Footprint

How much do users love Google Forms?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Collaboration Invite people to review or edit the survey before sending them out.

Questionnaire Design/Survey Builder Create a variety of question formats including multiple choice, check box, open answers, drag and drop technology, rating scales, and auto-fill.

Mobile Support The solution provides the ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Role and User Management Enable different levels of access and permissions based on role.

3rd-Party Integrations Integration with 3rd Party platforms (Zoho Products, MailChimp, Eventbrite, Google Sheet, Zendesk, Slack, Shopify, Webhooks etc.)

Templates & Question Library Tool provides a set of pre-made templates and questions to select from to simplify survey build.

Data Analysis and Visualization Ability to plot or graph the data in a visual format, such as line charts or pie graphs.​

Branching and Logic Sets rules that personalize respondents’ form-filling experience with intuitive survey flow logic options to tailor your survey.

APIs and Integration Has inbuilt APIs allowing access to the database layer without having to go through JDBC/ODBC.

Customizable Branding Sets rules that personalize respondents’ form-filling experience with intuitive survey flow logic options to tailor your survey.

Multi-Channel Distribution The ability to deploy content assets and collateral to multiple channel endpoints (for example, traditional websites, native mobile applications or social media

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Online Forms

Google Forms Reviews

Vilom O.

Simple and Straightforward Form Builder

Likeliness to Recommend

Pros

Cons

Hosam K.

lightweight and multi-purpose contact forms

Likeliness to Recommend

Pros

Gulsan P.

: Effective and Usable

Likeliness to Recommend

Pros

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SurveySparrow

Feature Ratings

Collaboration

Questionnaire Design/Survey Builder

Mobile Support

Role and User Management

3rd-Party Integrations

Templates & Question Library

Data Analysis and Visualization

Branching and Logic

APIs and Integration

Customizable Branding

Multi-Channel Distribution

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Quality of Features

Ease of Data Integration

Vendor Support

Breadth of Features

Product Strategy and Rate of Improvement