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Google

Google Forms

Composite Score

9.0 /10

CX Score

9.3 /10

931 Reviews Write a Review

Claim Software

What is Google Forms?

Create custom forms for surveys and questionnaires at no extra cost. Gather everything in a spreadsheet and analyze data right in Google Sheets.

Company Details

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Awards & Recognition

Google Forms won the following awards in the Survey Software category

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2025 Data Quadrant Champion

Latest Award, 2025

6 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2025

2025 Emotional Footprint Champion

2025

Strategy and Innovation
Service Experience
Product Impact
Conflict Resolution

2025

2024 Data Quadrant Champion

2024

8 Top Rated Capabilities

5 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

2023 Data Quadrant Champion

2023

2 Top Rated Capabilities

2 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

2022 Emotional Footprint Champion

2022

Conflict Resolution

2022

Google Forms Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Forms.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

99 Plan to Renew

89 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Forms?

1% Negative

2% Neutral

97% Positive

Pros

Fair
Reliable
Respectful
Acts with Integrity

Feature Ratings

Average 83

Collaboration

Questionnaire Design/Survey Builder

Mobile Support

Role and User Management

3rd-Party Integrations

Templates & Question Library

APIs and Integration

Branching and Logic

Data Analysis and Visualization

Customizable Branding

Multi-Channel Distribution

Vendor Capability Ratings

Average 84

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Ease of Customization

Quality of Features

Ease of Data Integration

Availability and Quality of Training

Vendor Support

Breadth of Features

Product Strategy and Rate of Improvement

Also Featured in...

Online Forms

Score 8.9

View Google Forms in this category (opens in a new tab)

Google Forms Reviews

Daniel C.

Role: Sales Marketing
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2023

Features for both polls and surveys are excellent

Likeliness to Recommend

10 /10

What differentiates Google Forms from other similar products?

I have only used and will only use Google forms. It's the best

What is your favorite aspect of this product?

Forms and esurveys for receiving marketing information from customers or feedback from employees in my company

What do you dislike most about this product?

Nothing, it's great!

What recommendations would you give to someone considering this product?

Review review review, because once you publish it with errors, it's tricky to fix the mistake without needing to remake the poll/survey and send again

Cons

Less Respectful

Joe M.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2023

Perfect Survey Tool

Likeliness to Recommend

9 /10

What differentiates Google Forms from other similar products?

Google Forms allows you to collect unlimited responses per form for free., also it allows you to collect data from an unlimited number of respondents without having to pay anything. Furthermore, you can easily review and manage the responses in the Google forms dashboard, making it easy to keep track of your data. With the free plan, you can collect an unlimited number of form submissions. Google Forms are simpler. Most online forms don't need to be complicated. If you're collecting swag orders, basic feedback, or submissions for the office suggestion box, you don't need any weird tools or special apps like other similar products.

What is your favorite aspect of this product?

Google forms offer a great tool for creating surveys, quizzes, and other forms quickly and easily. With this product, you can create forms that are accessible from anywhere, automatically collect responses, and even add advanced features like conditional logic. - No limitation on number of forms - Integration with Google services - File upload feature for free

What do you dislike most about this product?

Limited versatility: One of the main limitations of Google Forms is that it is best suited for creating surveys and questionnaires. While it is possible to create other types of forms, such as applications, lead generation forms, and payment forms, Google Forms does not offer the necessary features and functionality to build out these types of forms. If you are looking for more advanced form building capabilities, then you might want to consider using another form builder.

Pros

Helps Innovate
Reliable
Trustworthy
Efficient Service

Muhammad A.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Nov 2023

Fantastic product needs a QR code

Likeliness to Recommend

9 /10

What differentiates Google Forms from other similar products?

The ease of creating a form and flexibility

What is your favorite aspect of this product?

It's automatically linked to your Google Drive

What do you dislike most about this product?

I have to access it from my drive

What recommendations would you give to someone considering this product?

It's a fantastic product for absolute beginner to create a form

Pros

Helps Innovate
Enables Productivity
Trustworthy
Effective Service

Cons

Charges for Enhancements
Less Friendly Negotiation

Google Forms

What is Google Forms?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Emotional Footprint Champion

Google Forms Ratings

91 Likeliness to Recommend

99 Plan to Renew

89 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love Google Forms?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Collaboration Invite people to review or edit the survey before sending them out.

Questionnaire Design/Survey Builder Create a variety of question formats including multiple choice, check box, open answers, drag and drop technology, rating scales, and auto-fill.

Mobile Support The solution provides the ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Role and User Management Enable different levels of access and permissions based on role.

3rd-Party Integrations Integration with 3rd Party platforms (Zoho Products, MailChimp, Eventbrite, Google Sheet, Zendesk, Slack, Shopify, Webhooks etc.)

Templates & Question Library Tool provides a set of pre-made templates and questions to select from to simplify survey build.

APIs and Integration Has inbuilt APIs allowing access to the database layer without having to go through JDBC/ODBC.

Branching and Logic Sets rules that personalize respondents’ form-filling experience with intuitive survey flow logic options to tailor your survey.

Data Analysis and Visualization Ability to plot or graph the data in a visual format, such as line charts or pie graphs.​

Customizable Branding Sets rules that personalize respondents’ form-filling experience with intuitive survey flow logic options to tailor your survey.

Multi-Channel Distribution The ability to deploy content assets and collateral to multiple channel endpoints (for example, traditional websites, native mobile applications or social media

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Online Forms

Google Forms Reviews

Daniel C.

Features for both polls and surveys are excellent

Likeliness to Recommend

Cons

Joe M.

Perfect Survey Tool

Likeliness to Recommend

Pros

Muhammad A.

Fantastic product needs a QR code

Likeliness to Recommend

Pros

Cons

Most Popular Google Forms Comparisons

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SurveySparrow

1
Since last award

Feature Ratings

Collaboration

Questionnaire Design/Survey Builder

Mobile Support

Role and User Management

3rd-Party Integrations

Templates & Question Library

APIs and Integration

Branching and Logic

Data Analysis and Visualization

Customizable Branding

Multi-Channel Distribution

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Ease of Customization

Quality of Features

Ease of Data Integration

Availability and Quality of Training

Vendor Support

Breadth of Features

Product Strategy and Rate of Improvement