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FullStory Inc

FullStory

Composite Score

7.8 /10

CX Score

8.2 /10

7 Reviews Write a Review

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What is FullStory?

FullStory offers digital experience intelligence, on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging and developer tools—all while integrating with leading software-as-a-service (SaaS) products.

Company Details

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FullStory Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

100 Plan to Renew

82 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+99 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love FullStory?

0% Negative

0% Neutral

100% Positive

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Cons

Less Productive
Commodity Features

Feature Ratings

Average 81

Social Media Analytics

Customer Journey Modelling

API Framework

Paid Search Integration

Customer Value Analysis

Audience Segmentation

Data Visualization

Audience Demographics

Search Engine Optimization

Machine Learning

AI Tools

Vendor Capability Ratings

Average 82

Product Strategy and Rate of Improvement

Breadth of Features

Ease of Implementation

Vendor Support

Availability and Quality of Training

Business Value Created

Ease of IT Administration

Ease of Customization

Quality of Features

Ease of Data Integration

Usability and Intuitiveness

FullStory Reviews

Role: Operations
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted May 2022

Great product! Must have to review customer sessio

Likeliness to Recommend

8 /10

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

FullStory

What is FullStory?

Company Details

Need Assistance?

FullStory Ratings

90 Likeliness to Recommend

100 Plan to Renew

82 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+99 Net Emotional Footprint

How much do users love FullStory?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Machine Learning Analyze historical or real-time data using machine learning algorithms to generate insights e.g. prediction, anomaly/event detection, sentiment analysis.

AI Tools AI tools to help predict sales, tactics, and enhanced reporting.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

FullStory Reviews

Great product! Must have to review customer sessio

Likeliness to Recommend

Pros

Feature Ratings

Social Media Analytics

Customer Journey Modelling

API Framework

Paid Search Integration

Customer Value Analysis

Audience Segmentation

Data Visualization

Audience Demographics

Search Engine Optimization

Machine Learning

AI Tools

Vendor Capability Ratings

Product Strategy and Rate of Improvement

Breadth of Features

Ease of Implementation

Vendor Support

Availability and Quality of Training

Business Value Created

Ease of IT Administration

Ease of Customization

Quality of Features

Ease of Data Integration

Usability and Intuitiveness