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FullStory Inc

FullStory

Composite Score

7.6 /10

CX Score

7.9 /10

5 Reviews Write a Review

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What is FullStory?

FullStory offers digital experience intelligence, on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging and developer tools—all while integrating with leading software-as-a-service (SaaS) products.

Company Details

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FullStory Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

100 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+99 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love FullStory?

0% Negative

0% Neutral

100% Positive

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Cons

Less Productive
Commodity Features

Feature Ratings

Average 86

Social Media Analytics

API Framework

Customer Journey Modelling

Data Visualization

Customer Value Analysis

Audience Segmentation

Paid Search Integration

Conversion Analysis

Device and Browser Analytics

Audience Demographics

Search Engine Optimization

Vendor Capability Ratings

Average 84

Product Strategy and Rate of Improvement

Quality of Features

Availability and Quality of Training

Vendor Support

Breadth of Features

Ease of Implementation

Business Value Created

Ease of IT Administration

Ease of Data Integration

Ease of Customization

Usability and Intuitiveness

FullStory Reviews

Yeni S.

Role: Sales Marketing
Industry: Consulting
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2024

the perfect ally to understand my customers

Likeliness to Recommend

9 /10

What differentiates FullStory from other similar products?

What makes FullStory stand out from other similar products is its ease of use and intuitive interface. You don't need to be an expert in data analysis to take advantage of this tool, which makes it accessible to all users.

What is your favorite aspect of this product?

What I like most about FullStory is the amount of useful information it provides. I can see in real time how users interact with my website, identify bottlenecks in the purchase process, and improve navigation in general.

What do you dislike most about this product?

However, what I dislike most about FullStory is that sometimes the amount of data can be overwhelming, so it's important to know how to filter the information and focus on what's most relevant so as not to get lost in the details.

What recommendations would you give to someone considering this product?

In short, I would recommend FullStory to anyone looking to improve the user experience on their website. With its ability to record detailed user sessions, its ease of use, and the amount of useful information it provides, this tool is a real gem for any online business.

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Ramya E.

Role: Operations
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2025

Powerful user experience

Likeliness to Recommend

9 /10

What differentiates FullStory from other similar products?

FullStory stands out with its comprehensive session replay, powerful user journey tracking, and rich event-based analytics, allowing businesses to gain deep insights into user behavior and optimize their digital experiences.

What is your favorite aspect of this product?

My favorite aspect of FullStory is its session replay feature, which allows for detailed analysis of user interactions and helps identify pain points in the user experience.

What do you dislike most about this product?

One downside of FullStory is that it can be resource-intensive, especially when tracking large volumes of user interactions, which might impact performance for some users.

What recommendations would you give to someone considering this product?

I recommend using FullStory if you need in-depth user behavior insights and session replays, but ensure that your infrastructure can handle the data volume for optimal performance and usability.

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Sanket p.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jan 2024

Awesome Website Analytical platform.

Likeliness to Recommend

9 /10

What differentiates FullStory from other similar products?

FullStory is a Awesome Content management and analytical platform, it offers great features to track the current trend, and information about the current session. in other words we can impersonate the different user and experience how they are viewing the platform. it has lot of unique feature which makes it different from other platforms.

What is your favorite aspect of this product?

The best part of FullStory is how it allows us to customize the platform based on the requirement and the procedures or QPI's which comes out of the box, they works incredibly. The data visualization part is also delivers well, the user interface is intuitive and user friendly.

What do you dislike most about this product?

All the features are very useful i would say, they have free trial as well to test out the platform but the actual pricing is quite high.

What recommendations would you give to someone considering this product?

yes, this is highly recommended product, if price is not the subjective matter for you then this would be the best option in the market.

Pros

Helps Innovate
Effective Service
Caring
Saves Time

FullStory

What is FullStory?

Company Details

Need Assistance?

FullStory Ratings

90 Likeliness to Recommend

100 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+99 Net Emotional Footprint

How much do users love FullStory?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Device and Browser Analytics Capture and summarize device and browser information.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

FullStory Reviews

Yeni S.

the perfect ally to understand my customers

Likeliness to Recommend

Pros

Ramya E.

Powerful user experience

Likeliness to Recommend

Pros

Sanket p.

Awesome Website Analytical platform.

Likeliness to Recommend

Pros

Feature Ratings

Social Media Analytics

API Framework

Customer Journey Modelling

Data Visualization

Customer Value Analysis

Audience Segmentation

Paid Search Integration

Conversion Analysis

Device and Browser Analytics

Audience Demographics

Search Engine Optimization

Vendor Capability Ratings

Product Strategy and Rate of Improvement

Quality of Features

Availability and Quality of Training

Vendor Support

Breadth of Features

Ease of Implementation

Business Value Created

Ease of IT Administration

Ease of Data Integration

Ease of Customization

Usability and Intuitiveness