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Salesloft

Drift

Composite Score

8.0 /10

CX Score

8.2 /10

54 Reviews Write a Review

Claim Software

What is Drift?

Drift AI Chat agent engages visitors with real-time personalized conversations, delivering a better buyer experience and more qualified leads. The Drift Chat agent brings deeper insights to marketers and earlier buyer engagement to sellers — driving efficiency across the entire revenue motion to accelerate growth.

Company Details

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Awards & Recognition

Drift won the following awards in the Chatbots category

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Strategy and Innovation
Service Experience

Latest Award, 2026

2 Top Rated Capabilities

4 Top Rated Features

2025

Strategy and Innovation
Service Experience

2025

2024 Data Quadrant Champion

2024

5 Top Rated Capabilities

4 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience

2024

4 Top Rated Capabilities

8 Top Rated Features

2023

Strategy and Innovation
Contract Negotiation

2023

4 Top Rated Capabilities

8 Top Rated Features

2022

2022 Emotional Footprint Champion

2022

Contract Negotiation

2022

Drift Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Drift.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

98 Plan to Renew

83 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Drift?

2% Negative

7% Neutral

91% Positive

Pros

Helps Innovate
Includes Product Enhancements
Appreciates Incumbent Status
Performance Enhancing

Feature Ratings

Average 84

Voice or Text Input

Personalized Service

Leads Generation

Translation

Workflow Processing

Scheduled Availability

Natural Language Processing

Application Programming Interface

Wayfinding

Multi-channel

Knowledgebase

Vendor Capability Ratings

Average 84

Breadth of Features

Ease of Implementation

Quality of Features

Availability and Quality of Training

Ease of Customization

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Business Value Created

Ease of IT Administration

Vendor Support

Also Featured in...

Conversational AI

Score 7.8

View Drift in this category (opens in a new tab)

Drift Reviews

Maria C.

Role: Information Technology
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2025

The Future of Conversational Cloud

Likeliness to Recommend

9 /10

What differentiates Drift from other similar products?

Drift Conversational Cloud works beyond the traditional chatbots with main concentration on marketing, sales enablement, and personalization. It supports ABM policies by tailoring chatbots collaboration, which enables us to focus on key prospects thus increasing closing deals. It also provides comprehensive educational means, roadmaps, and best practices for formal marketing.

What is your favorite aspect of this product?

Drift Conversation Cloud excels in delivering, engaging, interacting, and personalizing efficiently in a way that benefits both organizations and clients. Its account-based marketing features help us to tailor collaboration for high-profile accounts, thus increasing the outcome of sales efforts and marketing. It provides actionable insights through its strong analytical and reporting capabilities about conversion rate, which in turn optimize workflow.

What do you dislike most about this product?

Its slow response time is something that causes issues in hours of immediate needs, especially when we launch products or handle high-engaged events. Its analytical and reporting capabilities are overwhelming for beginners in our organization who are not familiar with tracking the data or custom reporting.

What recommendations would you give to someone considering this product?

Drift Conversational Cloud is an excellent platform for businesses looking for a software with main focus on conversational marketing, sales qualification, and lead generation. However, it is important to be mindful of customer experiences to maintain human agents with automation.

Pros

Performance Enhancing
Enables Productivity
Trustworthy
Efficient Service

Nay M.

Role: Vendor Management
Industry: Gaming and Hospitality
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2024

Drift helps ou custumer support to be effective

Likeliness to Recommend

10 /10

What is your favorite aspect of this product?

easy implementation

What do you dislike most about this product?

nothing comes to my mind now

What recommendations would you give to someone considering this product?

iIts great for fast communication

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Darrel C.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2024

"Amazing Product"

Likeliness to Recommend

9 /10

What differentiates Drift from other similar products?

Drift's emphasis on AI-driven conversational marketing sets it apart, enabling businesses to engage with customers in more personalized and contextualized ways.

What is your favorite aspect of this product?

It offers a user-friendly interface for setting up and managing conversational marketing campaigns, making it accessible to users with varying technical expertise.

What do you dislike most about this product?

The AI capabilities of the chatbots may not be as advanced as some competing platforms, impacting the sophistication of automated conversations.

What recommendations would you give to someone considering this product?

I would recommend Drift Conversation Cloud for businesses looking to enhance their customer interactions through conversational marketing.

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Drift

What is Drift?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2022 Emotional Footprint Champion

Drift Ratings

87 Likeliness to Recommend

98 Plan to Renew

83 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love Drift?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Voice or Text Input Chatbot interaction through audible (voice) or text (keyboard) input.

Personalized Service In conjunction with CRM integration, or through the use of browser cookies, the chatbot can be configured to deliver a more personalized service to the client.

Leads Generation The chatbot can take its interaction as input as a possible new sales lead, for follow-up by an organization’s business development office.

Translation Supports automatic translate to multiple languages.

Workflow Processing By leveraging the chatbot’s AI capabilities, the intelligent routing of data across an organization, based on pre-defined parameters of a workflow.

Scheduled Availability The ability to schedule when the chatbot will be available, if its role is to augment a service desk on an after hours basis.

Natural Language Processing Allows chatbot to “understand” voice/text inputs relayed by a human in conversational vernacular, and be able to process & relay feedback in natural speech.

Application Programming Interface For more customized needs, the chatbot may have an API which would allow an in-house developer to access features of the chatbox.

Wayfinding Allows the chatbot to act as a site’s search engine, in addition to a text-based search field, and have access to a service desk’s service catalog.

Multi-channel Supports live chat, mobile app, powerbot and messenger

Knowledgebase Allows users to create knowledgebase articles, metadata tags, creation data and author's name

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Conversational AI

Drift Reviews

Maria C.

The Future of Conversational Cloud

Likeliness to Recommend

Pros

Nay M.

Drift helps ou custumer support to be effective

Likeliness to Recommend

Pros

Darrel C.

"Amazing Product"

Likeliness to Recommend

Pros

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Feature Ratings

Voice or Text Input

Personalized Service

Leads Generation

Translation

Workflow Processing

Scheduled Availability

Natural Language Processing

Application Programming Interface

Wayfinding

Multi-channel

Knowledgebase

Vendor Capability Ratings

Breadth of Features

Ease of Implementation

Quality of Features

Availability and Quality of Training

Ease of Customization

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Business Value Created

Ease of IT Administration

Vendor Support