Drift Logo
Drift Logo
Salesloft

Drift

Composite Score
8.0 /10
CX Score
8.2 /10
Category
Drift
8.0 /10

What is Drift?

Drift AI Chat agent (End of Life) engages visitors with real-time personalized conversations, delivering a better buyer experience and more qualified leads. The Drift Chat agent brings deeper insights to marketers and earlier buyer engagement to sellers — driving efficiency across the entire revenue motion to accelerate growth.

Company Details


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Awards & Recognition

Drift won the following awards in the Chatbots category

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Drift Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Drift.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

98 Plan to Renew

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Drift?

2% Negative
7% Neutral
91% Positive

Pros

  • Helps Innovate
  • Includes Product Enhancements
  • Appreciates Incumbent Status
  • Performance Enhancing

Feature Ratings

Average 84

Voice or Text Input

89

Personalized Service

87

Leads Generation

86

Translation

86

Workflow Processing

86

Scheduled Availability

85

Natural Language Processing

85

Application Programming Interface

84

Wayfinding

82

Multi-channel

82

Knowledgebase

82

Vendor Capability Ratings

Average 84

Breadth of Features

87

Ease of Implementation

86

Quality of Features

86

Availability and Quality of Training

86

Ease of Customization

86

Usability and Intuitiveness

85

Product Strategy and Rate of Improvement

85

Ease of Data Integration

83

Business Value Created

82

Ease of IT Administration

82

Vendor Support

77

Drift Reviews

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Mar 2026

Convenient and value creating tool

Likeliness to Recommend

9 /10

Pros

  • Helps Innovate
  • Caring
  • Over Delivered
  • Continually Improving Product

Kate S.

  • Role: Finance
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2025

How Drift is performing

Likeliness to Recommend

9 /10

What differentiates Drift from other similar products?

It involves an in-built conference schedule that permits customers to book appointments with sales agents straight from the chatbots. This boosts the conversion rates of the leads and lessens the resistance in the overall techniques of sales. It seamlessly integrates with many other powerful platforms to ensure the constant flow of data.

What is your favorite aspect of this product?

Its repetitive tasks such as FAQs and inquiring, spare space for human agents for more complex work, thus reducing cost and consuming time. It's real-time customer services and intuitive interface enhance the positive experience of customers. Comprehensive integration with many strong tools creates ease for us to incorporate Drift into the ongoing tech stack. All these make it my favorite software.

What do you dislike most about this product?

Its main focus is on automation, but there is always a risk of its automation in AI-driven conversation. Although AI-driven features are efficient enough, they may not always detect the distinctions of customer queries, which leads to blocking if the conversation is handed off too soon.

What recommendations would you give to someone considering this product?

Fully leverage Drift’s capability to customize interactions on the basis of the profile of customers to make the conversation more relaxed and likable. Take an initiative with the basic functioning of the Drift to see its compatibility with your existing system.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service

Maria C.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2025

The Future of Conversational Cloud

Likeliness to Recommend

9 /10

What differentiates Drift from other similar products?

Drift Conversational Cloud works beyond the traditional chatbots with main concentration on marketing, sales enablement, and personalization. It supports ABM policies by tailoring chatbots collaboration, which enables us to focus on key prospects thus increasing closing deals. It also provides comprehensive educational means, roadmaps, and best practices for formal marketing.

What is your favorite aspect of this product?

Drift Conversation Cloud excels in delivering, engaging, interacting, and personalizing efficiently in a way that benefits both organizations and clients. Its account-based marketing features help us to tailor collaboration for high-profile accounts, thus increasing the outcome of sales efforts and marketing. It provides actionable insights through its strong analytical and reporting capabilities about conversion rate, which in turn optimize workflow.

What do you dislike most about this product?

Its slow response time is something that causes issues in hours of immediate needs, especially when we launch products or handle high-engaged events. Its analytical and reporting capabilities are overwhelming for beginners in our organization who are not familiar with tracking the data or custom reporting.

What recommendations would you give to someone considering this product?

Drift Conversational Cloud is an excellent platform for businesses looking for a software with main focus on conversational marketing, sales qualification, and lead generation. However, it is important to be mindful of customer experiences to maintain human agents with automation.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
  • Efficient Service

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