Contentful Customer Reviews 2026 | Digital Experience

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Contentful

Composite Score

8.0 /10

CX Score

8.1 /10

18 Reviews Write a Review

Claim Software

What is Contentful?

Contentful is the intelligent composable content platform that empowers brands to deliver impactful experiences at scale. It’s the modern way to manage content: Control all content from a single hub. Publish to any channel. Integrate hundreds of tools with our industry-leading app framework. Contentful’s visually engaging interfaces are tailored for every contributor — making all tools intuitive and simple for developers, editors, marketers, and writers to play an integral role in shaping and delivering compelling experiences together.

Company Details

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Awards & Recognition

Contentful won the following awards in the Digital Experience - Midmarket category

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2025 Emotional Footprint Champion

Latest Award, 2025

Strategy and Innovation

Latest Award, 2025

9 Top Rated Capabilities

11 Top Rated Features

2025

Contentful Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Contentful.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

100 Plan to Renew

86 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Contentful?

0% Negative

11% Neutral

89% Positive

Pros

Security Protects
Helps Innovate
Enables Productivity
Inspires Innovation

Feature Ratings

Average 84

Social Media Integration

Translation Facilitation

Web Publishing Capabilities

Content Workflow Management

Omnichannel Delivery

Content Repository

Standard Templates

Digital Asset Management

Analytics and Reporting

Content Security

Management Interface

Vendor Capability Ratings

Average 82

Business Value Created

Ease of Implementation

Ease of Data Integration

Ease of Customization

Breadth of Features

Quality of Features

Usability and Intuitiveness

Vendor Support

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of IT Administration

Also Featured in...

Content Marketing

Score 8.4

View Contentful in this category (opens in a new tab)

Contentful Reviews

Wong T.

Role: Information Technology
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2024

This is the best program I have ever had

Likeliness to Recommend

10 /10

What differentiates Contentful from other similar products?

This is the best program that has had the ability to respond to the great demand for the development of my content. The multiple functions that Contentful offers me to integrate my company's content into the web are fantastic. I have never had a program that It gives me the necessary security and total control of each of the steps that it will take to expose my data and content in each of the main channels where we expose it as well as interact with a large part of my clientele, this program does not hesitate until the objective is achieved.

What is your favorite aspect of this product?

It is quite satisfactory to have the help of this program, it has been responsible for being the main source of flows for the management and administration of the enormous volume of data and content that my company builds on a daily basis. Contentful is the appropriate program to project a job of quality on the different websites and channels where all the information that we want each of our future clients to know is disseminated. I really like the development and advantages that I have achieved with this program over time and the results have been very good. , this has significantly improved the content infrastructure.

What do you dislike most about this product?

It is not at all pleasant to work with the free version of this program, since unfortunately it has many limitations, its functions do not meet the capacity that I require to respond with my work, on the other hand, it can be somewhat complex to completely customize the projects that are presented to me, this program is not for the use of people with very little experience.

What recommendations would you give to someone considering this product?

Whenever I have had the opportunity to recommend this program I have done so with great pleasure, since Contentful perfectly fulfills its objective and since I have it installed and use it to develop the company's content on the web, it has been a total success, this program is a fundamental piece for content management within the web and can help all types of companies in any of their channels.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Daniel P.

Role: C-Level
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2023

Easy to use and implement

Likeliness to Recommend

10 /10

What differentiates Contentful from other similar products?

Its versatility when creating components and its easy customization, also the translation system is very effective.

What is your favorite aspect of this product?

Component monitoring for better visualization and modification

What do you dislike most about this product?

Format incompatibility in many parts of the software

What recommendations would you give to someone considering this product?

A huge advantage is that you have all the content centralized and available for different outlets.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Contentful

What is Contentful?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

Contentful Ratings

89 Likeliness to Recommend

1 Since last award

100 Plan to Renew

86 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+88 Net Emotional Footprint

How much do users love Contentful?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Media Integration The solution provides support for social property and content creation management, as well as social media analytics.

Translation Facilitation Certain WCM tools offer workflow capability to facilitate language translation. This feature is appropriate primarily for multinational entities.

Web Publishing Capabilities The ability to build and upload websites, update the associated webpages, and post content online.

Content Workflow Management The ability to enable editorial or authorship workflows on content within the platform.

Omnichannel Delivery The ability to support and connect with channels including Cloud Services, Big Data Platforms, web, mobile, social, IoT, wearables, etc.

Content Repository Database of content with an associated set of data management, ability to search, and access methods allowing application-independent access to the content.

Standard Templates The solution provides the ability to use standard pre-made website designs, which help to simplify the process of building web presence.

Digital Asset Management Controls non-text assets such as images and video clips; includes advanced DAM functionality for product marketing.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Content Security The ability to integrate existing security protocols and technologies, SSO, and Role-based permissions. Support for content filtering integration

Management Interface Advanced management interface functionality for enterprises that perform frequent refreshes of their site, perhaps through a syndication or publication process.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Also Featured in...

Content Marketing

Contentful Reviews

Wong T.

This is the best program I have ever had

Likeliness to Recommend

Pros

Daniel P.

Easy to use and implement

Likeliness to Recommend

Pros

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Feature Ratings

Social Media Integration

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Omnichannel Delivery

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Standard Templates

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Content Security

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Ease of Customization

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