Contentful Customer Reviews 2026 | Digital Experience

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Contentful

Composite Score

7.7 /10

CX Score

7.9 /10

19 Reviews Write a Review

Claim Software

What is Contentful?

Contentful is the intelligent composable content platform that empowers brands to deliver impactful experiences at scale. It’s the modern way to manage content: Control all content from a single hub. Publish to any channel. Integrate hundreds of tools with our industry-leading app framework. Contentful’s visually engaging interfaces are tailored for every contributor — making all tools intuitive and simple for developers, editors, marketers, and writers to play an integral role in shaping and delivering compelling experiences together.

Company Details

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Awards & Recognition

Contentful won the following awards in the Digital Experience - Midmarket category

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8 Top Rated Capabilities

9 Top Rated Features

Latest Award, 2026

2025 Emotional Footprint Champion

2025

Strategy and Innovation

2025

9 Top Rated Capabilities

11 Top Rated Features

2025

Contentful Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Contentful.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

100 Plan to Renew

87 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Contentful?

0% Negative

10% Neutral

90% Positive

Pros

Security Protects
Helps Innovate
Enables Productivity
Trustworthy

Feature Ratings

Average 84

Social Media Integration

Translation Facilitation

Omnichannel Delivery

Digital Asset Management

Content Workflow Management

Standard Templates

Web Publishing Capabilities

Content Security

Content Repository

Management Interface

Analytics and Reporting

Vendor Capability Ratings

Average 83

Business Value Created

Ease of Implementation

Ease of Customization

Ease of Data Integration

Breadth of Features

Quality of Features

Usability and Intuitiveness

Vendor Support

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of IT Administration

Also Featured in...

Content Marketing

Score 8.2

View Contentful in this category (opens in a new tab)

Contentful Reviews

Mirrack G.

Role: Operations
Industry: Utilities
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2025

Robust and Intentional for Growth

Likeliness to Recommend

9 /10

What differentiates Contentful from other similar products?

We have recorded a suitable digital work support The systems that we have analyzes individual performance

What is your favorite aspect of this product?

There is multiple facilitation from the vendor to make the app resourceful The radical approach to make our work space better

What do you dislike most about this product?

I have observed the efficiency of this app and no doubt, it is worth it

What recommendations would you give to someone considering this product?

Yield more using this app

Pros

Helps Innovate
Performance Enhancing
Inspires Innovation
Caring

Marco K.

Role: Information Technology
Industry: Consulting
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Sep 2024

It's okay but features are becoming stale

Likeliness to Recommend

9 /10

What differentiates Contentful from other similar products?

UX maybe, The translation controls are nice.

What is your favorite aspect of this product?

The translation controls

What do you dislike most about this product?

Not that intuitive

What recommendations would you give to someone considering this product?

read the manual

Pros

Respectful
Helps Innovate
Reliable
Performance Enhancing

Cons

Less Effective Service
Under Delivered

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Anonymous Reviewer

Submitted Sep 2024

Headless is good unless you have to fix tech issue

Likeliness to Recommend

8 /10

Pros

Unique Features
Respectful
Enables Productivity
Efficient Service

Cons

Less Performance Enhancing
Less Effective Service
Less Caring

Contentful

What is Contentful?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

Contentful Ratings

89 Likeliness to Recommend

100 Plan to Renew

87 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Contentful?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Media Integration The solution provides support for social property and content creation management, as well as social media analytics.

Translation Facilitation Certain WCM tools offer workflow capability to facilitate language translation. This feature is appropriate primarily for multinational entities.

Omnichannel Delivery The ability to support and connect with channels including Cloud Services, Big Data Platforms, web, mobile, social, IoT, wearables, etc.

Digital Asset Management Controls non-text assets such as images and video clips; includes advanced DAM functionality for product marketing.

Content Workflow Management The ability to enable editorial or authorship workflows on content within the platform.

Standard Templates The solution provides the ability to use standard pre-made website designs, which help to simplify the process of building web presence.

Web Publishing Capabilities The ability to build and upload websites, update the associated webpages, and post content online.

Content Security The ability to integrate existing security protocols and technologies, SSO, and Role-based permissions. Support for content filtering integration

Content Repository Database of content with an associated set of data management, ability to search, and access methods allowing application-independent access to the content.

Management Interface Advanced management interface functionality for enterprises that perform frequent refreshes of their site, perhaps through a syndication or publication process.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Also Featured in...

Content Marketing

Contentful Reviews

Mirrack G.

Robust and Intentional for Growth

Likeliness to Recommend

Pros

Marco K.

It's okay but features are becoming stale

Likeliness to Recommend

Pros

Cons

Headless is good unless you have to fix tech issue

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Social Media Integration

Translation Facilitation

Omnichannel Delivery

Digital Asset Management

Content Workflow Management

Standard Templates

Web Publishing Capabilities

Content Security

Content Repository

Management Interface

Analytics and Reporting

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Ease of Customization

Ease of Data Integration

Breadth of Features

Quality of Features

Usability and Intuitiveness

Vendor Support

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of IT Administration