Chatfuel Customer Reviews 2026 | Chatbots

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Chatfuel

Composite Score

7.1 /10

CX Score

7.5 /10

16 Reviews Write a Review

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What is Chatfuel?

Chatfuel is a #nocode chatbot solution for WhatsApp, Facebook, Instagram, and Messenger. Chatfuel is a global team on a mission to simplify the way businesses communicate with their customers via conversational marketing and messaging.

Company Details

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Awards & Recognition

Chatfuel won the following awards in the Chatbots category

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0 Top Rated Capabilities

1 Top Rated Features

2025

1 Top Rated Capabilities

7 Top Rated Features

2024

Strategy and Innovation

2024

Chatfuel Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Chatfuel.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

80 Likeliness to Recommend

78 Plan to Renew

81 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Chatfuel?

12% Negative

9% Neutral

79% Positive

Pros

Inspires Innovation
Over Delivered
Security Protects
Appreciates Incumbent Status

Feature Ratings

Average 78

Personalized Service

Voice or Text Input

Multi-channel

Translation

Wayfinding

Learning and Adaptability

Integration With CRM

Workflow Processing

Scheduled Availability

Natural Language Processing

Application Programming Interface

Vendor Capability Ratings

Average 72

Usability and Intuitiveness

Quality of Features

Ease of Implementation

Breadth of Features

Ease of Customization

Product Strategy and Rate of Improvement

Business Value Created

Ease of IT Administration

Availability and Quality of Training

Ease of Data Integration

Vendor Support

Chatfuel Reviews

Rafi C.

Role: Operations
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2025

Chatfuel: Powerful and User-Friendly Chatbot Build

Likeliness to Recommend

8 /10

What differentiates Chatfuel from other similar products?

Chatfuel stands out because it combines powerful chatbot-building features with an easy-to-use, no-code interface, making it accessible for both beginners and advanced users. Unlike many competitors, it offers seamless integration with Facebook Messenger and Instagram, robust AI-driven automation, and customizable templates that speed up deployment. Plus, Chatfuel’s focus on marketing and sales automation tools like lead generation and e-commerce support gives it an edge for businesses looking to boost engagement without heavy developer resources.

What is your favorite aspect of this product?

My favorite aspect of Chatfuel is how effortlessly it lets you build complex chatbots without writing a single line of code. The drag-and-drop interface combined with powerful AI integrations means you can create personalized, automated conversations that actually convert whether you’re generating leads, answering FAQs, or driving sales all without needing a developer.

What do you dislike most about this product?

The biggest downside of Chatfuel is that while it’s fantastic for Facebook Messenger and Instagram bots, it doesn’t offer as much flexibility for building chatbots on other platforms like WhatsApp or native web chat. Also, some advanced AI features can get pricey quickly as your user base grows, which might not be ideal for small businesses on a tight budget.

What recommendations would you give to someone considering this product?

If you’re looking to quickly launch a powerful chatbot on Facebook or Instagram without coding, Chatfuel is one of the best choices out there. Make sure you clearly define your chatbot’s goals upfront whether it’s lead gen, customer support, or sales so you can leverage their templates and automation features effectively. Also, keep an eye on pricing as your audience grows, and plan your chatbot flow carefully to avoid complexity that might slow down your setup.

Pros

Reliable
Enables Productivity
Caring
Saves Time

Mahesh C.

Role: Operations
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2024

A Great Chat bot for your Facebook Messenger

Likeliness to Recommend

10 /10

What differentiates Chatfuel from other similar products?

One of the best feature Chat fuel - Its Drag-and-Drop builder for creating chatbots. No coding or any special skill required, simply click on a button, select the options that you prefer and set that up.

What is your favorite aspect of this product?

It is very simple to use, minimum implementation is required, as i said simply click and start using it.

What do you dislike most about this product?

At times my clients do not like the chat bot responses this should be in pipeline for improvement for Chat Fuel team.

What recommendations would you give to someone considering this product?

Simply go for it, when we were on a trial period we got a great response, post which we considered to use the paid version.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Rohit K.

Role: Information Technology
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2025

live support widget aids my customers

Likeliness to Recommend

8 /10

What differentiates Chatfuel from other similar products?

chatfuel’s live support widget beats octane ai for on-site help, with a chat pop-up that’s quick. it’s my digital concierge for web visitors.

What is your favorite aspect of this product?

the widget embeds on my site, answering “shipping” queries via bot, resolving 60% of chats. i can hand off to agents, cutting response time by 20%.

What do you dislike most about this product?

widget’s pro-only at $15/month, and my free plan missed it, forcing email support.

What recommendations would you give to someone considering this product?

for site help, chatfuel’s widget is a customer win.

Pros

Helps Innovate
Continually Improving Product
Enables Productivity
Trustworthy

Chatfuel

What is Chatfuel?

Company Details

Need Assistance?

Awards & Recognition

Chatfuel Ratings

80 Likeliness to Recommend

78 Plan to Renew

81 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love Chatfuel?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Personalized Service In conjunction with CRM integration, or through the use of browser cookies, the chatbot can be configured to deliver a more personalized service to the client.

Voice or Text Input Chatbot interaction through audible (voice) or text (keyboard) input.

Multi-channel Supports live chat, mobile app, powerbot and messenger

Translation Supports automatic translate to multiple languages.

Wayfinding Allows the chatbot to act as a site’s search engine, in addition to a text-based search field, and have access to a service desk’s service catalog.

Learning and Adaptability The chatbot should have the ability to learn the characteristics of the human with whom it is interacting. This can include speech nuances.

Integration With CRM The chatbot’s integration with the organization’s CRM would allow for customer information to be queried, once the customer’s identity has been verified.

Workflow Processing By leveraging the chatbot’s AI capabilities, the intelligent routing of data across an organization, based on pre-defined parameters of a workflow.

Scheduled Availability The ability to schedule when the chatbot will be available, if its role is to augment a service desk on an after hours basis.

Natural Language Processing Allows chatbot to “understand” voice/text inputs relayed by a human in conversational vernacular, and be able to process & relay feedback in natural speech.

Application Programming Interface For more customized needs, the chatbot may have an API which would allow an in-house developer to access features of the chatbox.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Chatfuel Reviews

Rafi C.

Chatfuel: Powerful and User-Friendly Chatbot Build

Likeliness to Recommend

Pros

Mahesh C.

A Great Chat bot for your Facebook Messenger

Likeliness to Recommend

Pros

Rohit K.

live support widget aids my customers

Likeliness to Recommend

Pros

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Feature Ratings

Personalized Service

Voice or Text Input

Multi-channel

Translation

Wayfinding

Learning and Adaptability

Integration With CRM

Workflow Processing

Scheduled Availability

Natural Language Processing

Application Programming Interface

Vendor Capability Ratings

Usability and Intuitiveness

Quality of Features

Ease of Implementation

Breadth of Features

Ease of Customization

Product Strategy and Rate of Improvement

Business Value Created

Ease of IT Administration

Availability and Quality of Training

Ease of Data Integration

Vendor Support