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CallTrackingMetrics LLC

CallTrackingMetrics

Composite Score

8.3 /10

CX Score

8.3 /10

68 Reviews Write a Review

Claim Software

What is CallTrackingMetrics?

CallTrackingMetrics is a digital platform that uses call tracking intelligence to inform contact center automation—resulting in a more personalized customer experience. Discover which marketing campaigns are generating leads and conversions, and use that data to automate call flows and power your contact center.

Company Details

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Awards & Recognition

CallTrackingMetrics won the following awards in the Conversation Intelligence category

Filter By

2 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2025

2024 Data Quadrant Champion

2024

7 Top Rated Capabilities

9 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Product Impact

2024

2023 Data Quadrant Champion

2023

7 Top Rated Capabilities

10 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Conflict Resolution

2023

3 Top Rated Capabilities

6 Top Rated Features

2022

2022 Emotional Footprint Champion

2022

CallTrackingMetrics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on CallTrackingMetrics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

99 Plan to Renew

78 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+79 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love CallTrackingMetrics?

2% Negative

9% Neutral

89% Positive

Pros

Respectful
Enables Productivity
Client Friendly Policies
Security Protects

Feature Ratings

Average 84

Call Recording

Call Analytics

Role-Based Access

Manager Annotation and Feedback

Audio Transcription

Conversation Coaching

Dashboards and Reporting

Application Integration

Mobile Support

Pipeline Visibility

Artificial Intelligence Engine

Vendor Capability Ratings

Average 79

Business Value Created

Quality of Features

Breadth of Features

Ease of IT Administration

Ease of Implementation

Vendor Support

Availability and Quality of Training

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of Customization

Usability and Intuitiveness

CallTrackingMetrics Downloads

[Guide] Everything You Should Be Doing Before Call Tracking

CallTrackingMetrics Videos

CallTrackingMetrics Reviews

Corey M.

Role: Sales Marketing
Industry: Retail
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Dec 2025

Ease of Implementation & Effective Call Tracking

Likeliness to Recommend

10 /10

What differentiates CallTrackingMetrics from other similar products?

- Ease of use & set up - Effective Google Analytics tracking implementation - Audio playback of phone calls effective for managing call tracking quality & sales team quality

What is your favorite aspect of this product?

- Audio playback of phone calls alongside marketing medium sources in order to track phone call conversion quality per marketing medium (Google Ads for example)

What do you dislike most about this product?

N/A - I have not experienced anything negative about the product.

What recommendations would you give to someone considering this product?

- Ensure proper tracking via Google Analytics & ensure all CTM goals implemented in Google Ads are properly tracked in order to track phone call quality properly.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Nathan H.

Role: Information Technology
Industry: Other
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2025

Reliable product at reasonable cost

Likeliness to Recommend

8 /10

What differentiates CallTrackingMetrics from other similar products?

Tracking mechanisms and smart routing functionality

What is your favorite aspect of this product?

Smart routing functionality and ease of use

What do you dislike most about this product?

Customer Support is not always ease to work with

What recommendations would you give to someone considering this product?

This product provides robust queue and routing options

Pros

Enables Productivity
Helps Innovate
Reliable
Performance Enhancing

Cons

Slower Product Innovation

sam h.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2025

CTM Helps Us Prove Marketing Value to Clients

Likeliness to Recommend

7 /10

What differentiates CallTrackingMetrics from other similar products?

I haven't used other products, so I'm not sure. But I am impressed at the amount of new product innovations they launch regularly.

What is your favorite aspect of this product?

I appreciate that the UI hasn't changed a lot since I'm used to it.

What do you dislike most about this product?

Also, the UI (haha). it's not good, but now that I've learned it, I can use it. It just seems way too complex and that it needs a serious restructuring.

What recommendations would you give to someone considering this product?

Use their support. They are great on the phones.

Pros

Efficient Service
Effective Service
Caring
Saves Time

CallTrackingMetrics

What is CallTrackingMetrics?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

2023 Emotional Footprint Champion

2022 Emotional Footprint Champion

CallTrackingMetrics Ratings

89 Likeliness to Recommend

99 Plan to Renew

78 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+79 Net Emotional Footprint

How much do users love CallTrackingMetrics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Call Recording Inbound and outbound calls are captured and retained in the platform, and can be appended with relevant metadata (such as callers, date/time, subject).

Call Analytics Real-time and historical reporting and analytics on call metrics, such as talk time, competition win rate, key words, sentiment etc.

Role-Based Access Enable different levels of access based on role e.g. administrators can modify and see all data or department managers have access only to their data.

Manager Annotation and Feedback The solution allows managers to provide annotation and feedback on recorded calls, and to assign calls a score based on predefined or user-defined rubric.

Audio Transcription Transcription audio recordings into text format, providing a transcript of the recorded dialog.

Conversation Coaching The solution makes proactive recommendations to sales reps based on call attributes and dynamics, for example, balance of talk time or keywords mentioned.

Dashboards and Reporting Customizable dashboards to track KPIs, rep performance, and metrics.

Application Integration Includes functional and data integration with common applications such as CRM, CSM, ERP, email, etc.

Mobile Support The solution provides the ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Pipeline Visibility Single view into deals by combining customer interactions for visibility into executive involvement, history with past employees and leading sales indicators.

Artificial Intelligence Engine Can work autonomously within a series of pre-defined parameters, including decision-making, routing, processing, and human interaction.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

CallTrackingMetrics Downloads

[Guide] Everything You Should Be Doing Before Call Tracking

CallTrackingMetrics Videos

Validate Your Marketing Decisions w/ CallTrackingMetrics

CallTrackingMetrics Reviews

Corey M.

Ease of Implementation & Effective Call Tracking

Likeliness to Recommend

Pros

Nathan H.

Reliable product at reasonable cost

Likeliness to Recommend

Pros

Cons

sam h.

CTM Helps Us Prove Marketing Value to Clients

Likeliness to Recommend

Pros

Most Popular CallTrackingMetrics Comparisons

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Feature Ratings

Call Recording

Call Analytics

Role-Based Access

Manager Annotation and Feedback

Audio Transcription

Conversation Coaching

Dashboards and Reporting

Application Integration

Mobile Support

Pipeline Visibility

Artificial Intelligence Engine

Vendor Capability Ratings

Business Value Created

Quality of Features

Breadth of Features

Ease of IT Administration

Ease of Implementation

Vendor Support

Availability and Quality of Training

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of Customization

Usability and Intuitiveness