Brevo Customer Reviews 2026 | Email Marketing

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Brevo

Composite Score

8.8 /10

CX Score

9.1 /10

108 Reviews Write a Review

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What is Brevo?

Brevo is an all-in-one platform to manage your customer relationships via Email, SMS, Chat and moreBrevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.

Company Details

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Awards & Recognition

Brevo won the following awards in the Email Marketing category

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2026 Data Quadrant Champion

Latest Award, 2026

1 Top Rated Capabilities

2 Top Rated Features

Latest Award, 2026

2025 Emotional Footprint Champion

2025

2025 Data Quadrant Champion

2025

1 Top Rated Capabilities

6 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

4 Top Rated Capabilities

5 Top Rated Features

2024

2 Top Rated Capabilities

3 Top Rated Features

2023

0 Top Rated Capabilities

4 Top Rated Features

2022

Brevo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brevo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

96 Plan to Renew

89 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brevo?

2% Negative

4% Neutral

94% Positive

Pros

Efficient Service
Saves Time
Client Friendly Policies
Reliable

Feature Ratings

Average 83

Email Delivery

Campaign Management

Contact Database

Basic Reporting and Analytics

Segmentation

Email Templates

Content Authoring

SPAM Compliance

Mobile Optimized

Auto-Responders

Text Messaging

Vendor Capability Ratings

Average 81

Business Value Created

Ease of Implementation

Usability and Intuitiveness

Ease of IT Administration

Quality of Features

Ease of Data Integration

Breadth of Features

Ease of Customization

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Also Featured in...

SMS Marketing

Score 8.3

View Brevo in this category (opens in a new tab)

Marketing Automation - B2B

Score 8.2

View Brevo in this category (opens in a new tab)

Brevo Reviews

Dorota S.

Role: Sales Marketing
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2022

"Effective marketing tool"

Likeliness to Recommend

9 /10

What differentiates Brevo from other similar products?

It is well priced, easy to use and has many features.

What is your favorite aspect of this product?

There are several advantages to this email marketing platform, such as its ability to be readily integrated with any other service and its ability to acquire prospective customers' email addresses using an online form. Using this tool, you may create an email marketing campaign in a matter of minutes.

What do you dislike most about this product?

To now, I have found nothing to be dislikable about this platform; it is a low-cost email marketing tool that anybody can use, and it allows users to generate and send emails rapidly.

What recommendations would you give to someone considering this product?

I suggest trying this tool's trial version and then upgrading to subscription plans for additional features if you run into any email marketing troubles.

Pros

Unique Features
Efficient Service
Effective Service
Saves Time

Cait V.

Role: Sales Marketing
Industry: Electronics
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2022

Below average but gets the job done

Likeliness to Recommend

7 /10

What differentiates Brevo from other similar products?

Ease of integration

What is your favorite aspect of this product?

Multiple campaigns

What do you dislike most about this product?

Limited feature depth

What recommendations would you give to someone considering this product?

Great for simple email campaigns

Pros

Inspires Innovation
Includes Product Enhancements
Helps Innovate
Continually Improving Product

Cons

Leverages Incumbent Status

Marco C.

Role: C-Level
Industry: Communications
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2022

Exceptional alternative to Mailchimp

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

You can find countless mail marketing tools on the market. Sendinblue is a solid solution with a very complete documentation, tutorials and even a full-fledged training course for all clients. Their support team is knowledgeable and quick to respond to queries.

What is your favorite aspect of this product?

The marketing automation module is easy to use, thanks to its drag and drop interface. As a UE business, I also especially appreciate the GDPR compliance and special attention to this very important legal aspect.

What do you dislike most about this product?

There aren't many mail templates to choose from. I'd also appreciate more guidance in defining automations, but this is a part of Sendinblue paid offering, so I can't really complain.

What recommendations would you give to someone considering this product?

If you're looking for a more convenient alternative to Mailchimp, try Sendinblue. It won't disappoint you.

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Cons

Commodity Features

Brevo

What is Brevo?

Company Details

Need Assistance?

Awards & Recognition

2026 Data Quadrant Champion

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

Brevo Ratings

88 Likeliness to Recommend

96 Plan to Renew

89 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Brevo?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Text Messaging The capability to send messages by SMS in addition to email.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

SMS Marketing

Marketing Automation - B2B

Brevo Reviews

Dorota S.

"Effective marketing tool"

Likeliness to Recommend

Pros

Cait V.

Below average but gets the job done

Likeliness to Recommend

Pros

Cons

Marco C.

Exceptional alternative to Mailchimp

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Email Delivery

Campaign Management

Contact Database

Basic Reporting and Analytics

Segmentation

Email Templates

Content Authoring

SPAM Compliance

Mobile Optimized

Auto-Responders

Text Messaging

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Usability and Intuitiveness

Ease of IT Administration

Quality of Features

Ease of Data Integration

Breadth of Features

Ease of Customization

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support