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Braze

Braze

8.0 /10
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In Partnership With SelectHub

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Braze
8.0 /10

What is Braze?

Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers.

Company Details

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Awards & Recognition

Braze won the following awards in the Marketing Automation - B2C category

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Braze Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Braze.

87 Likeliness to Recommend

92 Plan to Renew

82 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Braze?

0% Negative
9% Neutral
91% Positive

Pros

  • Helps Innovate
  • Acts with Integrity
  • Respectful
  • Altruistic

Feature Ratings

Average 83

Email Marketing Automation

91

Customer Journey Modelling

90

Multivariant Testing

87

SMS Marketing

87

Marketing Asset Management

85

Marketing Project Management

84

Social Media Marketing Management

81

Mobile Marketing Management

78

Marketing Analytics

74

Marketing Master Data Management

69

Vendor Capability Ratings

Average 82

Business Value Created

87

Availability and Quality of Training

86

Breadth of Features

85

Vendor Support

85

Product Strategy and Rate of Improvement

82

Usability and Intuitiveness

82

Ease of Implementation

82

Ease of Customization

80

Quality of Features

80

Ease of Data Integration

80

Ease of IT Administration

76

Braze Reviews

Cassie T.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2022

Game changing product!

Likeliness to Recommend

10 /10

What differentiates Braze from other similar products?

The degree of complexity and it's ability to operate at scale is really impressive!

What is your favorite aspect of this product?

It's a super powerful automation platform. If you are an expert, you can figure out almost any campaign set up or scenario you want to create. Customer support is also super helpful.

What do you dislike most about this product?

The platform is complex, so onboarding new users to utilize its full potential can take a lot of time. The complexity creates a lot of room for error so quality control is important. There's so many different features, use cases, hidden nuances so it's not totally straightforward for experienced users at all times.

What recommendations would you give to someone considering this product?

Be prepared for a learning curve to use the product to it's full potential but don't be afraid to lean on customer success. They are always happy to help.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Itay l.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2022

Great product and people pushing for success

Likeliness to Recommend

10 /10

What differentiates Braze from other similar products?

Out of the box solution for almost everything

What is your favorite aspect of this product?

Ease of use

What do you dislike most about this product?

Not sure about this one

What recommendations would you give to someone considering this product?

The implementation part is not easy and you need To be really technical

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Cons

  • Under Delivered

Felipe I.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2022

Excellent tool !

Likeliness to Recommend

9 /10

What differentiates Braze from other similar products?

Braze segmentation and data integration are awesome and made the productivity of our team increases a lot

What is your favorite aspect of this product?

The segmentation of the public is straightforward, the creation of campaigns and canvases is very intuitive and the design of reports is handy to make fundamental analyses. Having braze in my company helped me a lot in my day-to-day work routine.

What do you dislike most about this product?

The drag and drop HTML creator has to be improved. The report creation for canvases only allows comparing five canvas for a report, which is not much. I would like to have more graphics in the report creation

What recommendations would you give to someone considering this product?

For those who need a solution for mobile marketing or a mix of web/mobile, I would highly recommend Braze. The onboarding process was supported excellently by an Onboarding Manager and had regular meet-ups to discuss progress and next actions. The platform is user-friendly and can be understood very quickly regardless of your previous experience with this or other CRM tools.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Respectful

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