Bloomreach Content Logo
Bloomreach Content Logo
Bloomreach Inc

Bloomreach Content

Composite Score
6.7 /10
CX Score
6.9 /10
Category
Bloomreach Content
6.7 /10

What is Bloomreach Content?

Bloomreach Content is a headless content platform built for commerce. Users can manage their storefront and easily add products to any page, leveraging an intelligent understanding of customers to drive inspiration and conversion. Bloomreach Content is a fully SaaS-based, API-driven platform, giving businesses the flexibility to grow at their own pace — starting with a few landing pages or powering their entire site experience.

Company Details


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Bloomreach Content Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

100 Plan to Renew

70 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+81 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Bloomreach Content?

12% Negative
0% Neutral
88% Positive

Pros

  • Reliable
  • Client Friendly Policies
  • Fair
  • Altruistic

Cons

  • Inhibits Innovation
  • Slower Product Innovation
  • Less Performance Enhancing

Feature Ratings

Average 75

Advanced Video Management

85

Content Storage

84

Editorial Workflow

83

Personalization/Audience Targeting

83

Content Analytics

81

Content Creation

80

Content Optimization

76

Web Experience Management Integration

75

DAM (Digital asset management) Integration

75

Advanced Audio Management

75

Content Curation / Library Controls

68

Vendor Capability Ratings

Average 77

Business Value Created

86

Ease of Data Integration

86

Ease of IT Administration

82

Quality of Features

82

Breadth of Features

77

Vendor Support

76

Availability and Quality of Training

74

Product Strategy and Rate of Improvement

74

Ease of Customization

72

Ease of Implementation

70

Usability and Intuitiveness

66

Bloomreach Content Reviews

Shams A.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2024

Great tool, one should consider going for it.

Likeliness to Recommend

10 /10

What differentiates Bloomreach Content from other similar products?

Blommreach's AI powered content and suggestions help us provide insights for our content needs and it powers out our media planning.

What is your favorite aspect of this product?

It gives us customised content talor made for specific audiences, behaviour and past interactions and other data sets. This helps my engagement rate and conversion rate by staying relevant and personalised on all media plaotforms

What do you dislike most about this product?

Bloomreach has powerful capabilities and I don't have anything to dislike about bloomreach

What recommendations would you give to someone considering this product?

just go for it, as it is a no brainer for every enterprise

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Mike S.

  • Role: Sales Marketing
  • Industry: Not for Profit
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2023

Bloomreach has transformed our customer marketing.

Likeliness to Recommend

8 /10

What differentiates Bloomreach Content from other similar products?

The option to preview how the pages will look before posting and the flexibility to segregate the material into multiple marketing channels based on the line of business are two of the most appealing features of Bloomreach. It is possible to combine the login with my company’s SSO.

What is your favorite aspect of this product?

The canvas for crafting scenarios interested me when I first saw BR in action. And it’s still one of the things where I can accomplish amazing feats easily and rapidly. In addition, I enjoy adding fresh aggregates and segmentations to my customer profiles based on their actions, which I can then use in my scenarios and analysis. The surveys are also useful since I can group my clients based on their responses and take the proper action. The working environment is also incredibly user-friendly.

What do you dislike most about this product?

Bloomreach is a service, not a database. To get the most out of it, I need to understand how it works and master the reasoning. Reports are also less versatile than one might imagine (it is difficult to mix data from different occurrences) and have a limited output amount of rows.

What recommendations would you give to someone considering this product?

The most adaptable CPD platform I’ve ever used is Bloomreach. I’ll continue to build reports, analyses, funnels, analytics, etc. As long as I have time. As long as I am ready to put in the effort, I can benefit from it. It’s one of those platforms where I get what I put into it.

Pros

  • Continually Improving Product
  • Reliable
  • Unique Features
  • Efficient Service

Anddrew A.

  • Role: Consultant
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

It is a fantastic tool for learning everything.

Likeliness to Recommend

10 /10

What differentiates Bloomreach Content from other similar products?

We are growing our onboarding and in-life CRM with the aid of Bloomreach. With regard to a service where we cannot forecast a customer's needs, Bloomreach has helped us maintain top-of-mind awareness through tailored marketing initiatives. Overall, it was an effective tool. On a single platform, Bloomreach enables us to work more quickly and efficiently.

What is your favorite aspect of this product?

For handling complex multi-channel campaigns across many user segments, Bloomreach is the best option. It comes with a tonne of assistance and is simple to use. Campaigns are easy to develop, training is available, and the personalization tools are superb. Testing campaigns is simple, and we can achieve a far higher level of detail than other systems I have tried.

What do you dislike most about this product?

It can be too much for individuals with little experience. In the app, there isn't much information about user onboarding, and there are frequently several ways to complete a task. This indicates that we need the knowledge to know the right course of action. The pace of catalogue imports might be increased as they occasionally lag.

What recommendations would you give to someone considering this product?

According to me, Bloomreach Experience is the best online business platform for brands, merchants, and B2B companies aiming to increase online sales while providing each of their consumers with a superior, tailored experience in a quicker and more efficient manner. Therefore, I would want to suggest this to everyone.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Unique Features
  • Efficient Service