Asana Logo Award Winner Product Badge
Asana Logo Award Winner Product Badge
Asana

Asana

Composite Score
9.0 /10
CX Score
9.3 /10

What is Asana?

With tasks, projects, conversations and dashboards, Asana enables teams to move work from start to finish.

Company Details


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Awards & Recognition

Asana won the following awards in the Product Management category

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Asana Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Asana.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

96 Plan to Renew

88 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Asana?

1% Negative
2% Neutral
97% Positive

Pros

  • Enables Productivity
  • Helps Innovate
  • Reliable
  • Efficient Service

Feature Ratings

Average 84

Feature Management

85

Workflow Management

85

Product Management

85

ALM Integration

84

Backlog Management

84

Social Collaboration

83

Strategic Vision

83

Release Planning

83

Idea Management

83

User Needs Management

82

Visual Roadmap

82

Vendor Capability Ratings

Average 84

Ease of Implementation

87

Business Value Created

86

Breadth of Features

85

Usability and Intuitiveness

85

Ease of Data Integration

84

Quality of Features

84

Product Strategy and Rate of Improvement

83

Ease of Customization

83

Availability and Quality of Training

82

Ease of IT Administration

82

Vendor Support

81

Asana Reviews

Simon M.

  • Role: Consultant
  • Industry: Consulting
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2024

Easy to Use!!

Likeliness to Recommend

10 /10

What differentiates Asana from other similar products?

"Asana stands out for its highly customizable workflows and task dependencies, which provide greater flexibility in managing complex projects compared to many other tools."

What is your favorite aspect of this product?

My favorite aspect of Asana is its user-friendly interface combined with powerful features like task dependencies and project timelines, which make project management both intuitive and efficient

What do you dislike most about this product?

The steep learning curve for new users can be a downside, especially for teams unfamiliar with project management software. It takes time to fully grasp all of Asana’s features.

What recommendations would you give to someone considering this product?

For teams considering Asana, I’d recommend investing time in training to unlock its full potential. It’s an excellent tool for managing complex projects, but proper onboarding is key to maximizing its value.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

nicholas s.

  • Role: Operations
  • Industry: Insurance
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2024

Absolutely best tool out there!!

Likeliness to Recommend

10 /10

What differentiates Asana from other similar products?

Asana has anything you could ever need in a tool, especially for someone who manages or works on many projects and has multiple tasks or deadlines to stay on top of. Also all of the integration tools allow you to work within Asana rather than jumping around. Hands down my favorite, I even have the mobile app.

What is your favorite aspect of this product?

I do not have 1 favorite, but the organization and ability to see and store everything is a true game changer.

What do you dislike most about this product?

Nothing at all. Love everything and cannot wait to see what new ideas they bring on this year.

What recommendations would you give to someone considering this product?

Get it! I will never not use Asana, it is great for work but also home life especially if you have kiddos.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Ruchika Y.

  • Role: Student Academic
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2026

Smooth Collaboration Across Teams

Likeliness to Recommend

10 /10

What differentiates Asana from other similar products?

The standout aspect is its clean and intuitive interface. Teams can organize work using lists, boards, timelines, calendars, and goals without needing extensive onboarding. That flexibility is especially useful in product environments where different stakeholders prefer different ways of tracking progress. I also appreciate how Asana connects strategic goals with day-to-day execution marking it easier to keep roadmap priorities aligned with actual deliverables.

What is your favorite aspect of this product?

I also value the transparency it creates across teams. As a Product Manager, having visibility into dependencies, blockers, timeline, and team workloads is extremely important, and Asana makes that easy without requiring constant follow-ups. The automation and workflow customization features are another big plus because they help eliminate repetitive administrative work and allow teams to focus more on execution and delivery.

What do you dislike most about this product?

The challenge is that some of the more advance reporting, automation, and portfolio management features are locked behind higher-tier pricing plans. For smaller teams or growing organizations, that can limit the overall value unless you're willing to invest in the premium versions. I also think the notification system can sometimes become overwhelming, especially in fast-moving projects where task update happen frequently throughout the day.

What recommendations would you give to someone considering this product?

I would recommend Asana to teams that want a balance between ease of use and strong project visibility. It's particularly effective for companies where multiple department need to stay aligned on priorities and deadline. As a Product Manager, I'd say the platform delivers the most value when teams actively use it as a central source of truth instead of relying on scattered spreadsheets, emails, or chat threads.

Pros

  • Helps Innovate
  • Enables Productivity
  • Efficient Service
  • Inspires Innovation

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