Asana Customer Reviews 2026 | Product Management

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Asana

Composite Score

9.0 /10

CX Score

9.3 /10

375 Reviews Write a Review

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What is Asana?

With tasks, projects, conversations and dashboards, Asana enables teams to move work from start to finish.

Company Details

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Awards & Recognition

Asana won the following awards in the Product Management category

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2026 Emotional Footprint Champion

Latest Award, 2026

Service Experience
Contract Negotiation
Conflict Resolution

Latest Award, 2026

2025 Data Quadrant Champion

2025

10 Top Rated Capabilities

7 Top Rated Features

2025

2025 Emotional Footprint Champion

2025

Service Experience
Product Impact
Contract Negotiation

2025

2024 Data Quadrant Champion

2024

11 Top Rated Capabilities

8 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2024

2023 Data Quadrant Champion

2023

8 Top Rated Capabilities

6 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2023

2022 Data Quadrant Champion

2022

9 Top Rated Capabilities

10 Top Rated Features

2022

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2022

Asana Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Asana.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

96 Plan to Renew

88 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Asana?

1% Negative

2% Neutral

97% Positive

Pros

Enables Productivity
Reliable
Efficient Service
Fair

Feature Ratings

Average 84

Feature Management

Workflow Management

ALM Integration

Product Management

Backlog Management

Release Planning

Social Collaboration

Strategic Vision

Idea Management

User Needs Management

Visual Roadmap

Vendor Capability Ratings

Average 84

Ease of Implementation

Business Value Created

Breadth of Features

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Product Strategy and Rate of Improvement

Ease of Customization

Availability and Quality of Training

Ease of IT Administration

Vendor Support

Also Featured in...

Task Management

Score 9.0

View Asana in this category (opens in a new tab)

Project Management - Enterprise

Score 9.0

View Asana in this category (opens in a new tab)

Objectives and Key Results

Score 8.9

View Asana in this category (opens in a new tab)

Asana Reviews

Role: Operations
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Apr 2024

Best in class Project & Task management app !

Likeliness to Recommend

9 /10

Pros

Helps Innovate
Continually Improving Product
Enables Productivity
Trustworthy

Kamran M.

Role: Information Technology
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2024

Task management at a best level

Likeliness to Recommend

9 /10

What differentiates Asana from other similar products?

Asana is fantastic tool for teams to handle tough tasks within a single dashboard. It provides lots of feature to complete task within timeframe

What is your favorite aspect of this product?

It's UI is excellent. It has many views options to choose from according to your need. You can easily follow task and assign to your team

What do you dislike most about this product?

It's bit expensive compare to other tools. It provides many functionally in one tool which make the cost affordable.

What recommendations would you give to someone considering this product?

Asana is our go to tool for project handing. Which manages our clients projects securely so we can continue them and complete in time.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Bowen R.

Role: Sales Marketing
Industry: Energy
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

The Energizer Bunny of Project Management

Likeliness to Recommend

8 /10

What differentiates Asana from other similar products?

Asana stands out with its intuitive interface and laser focus on task clarity. It's like having a virtual project manager keeping everything organized and on track

What is your favorite aspect of this product?

From campaign goals to target audience to content deliverables, everything is laid out clearly with deadlines and assigned team members. This level of clarity has eliminated confusion and streamlined our marketing workflows, allowing us to deliver projects on time and within budget, which is crucial in the fast-paced world of energy marketing.

What do you dislike most about this product?

Having more advanced reporting capabilities would allow us to identify bottlenecks and optimize our workflows even further.

What recommendations would you give to someone considering this product?

If your marketing team struggles with juggling multiple projects and keeping everyone on the same page, then Asana is definitely worth considering

Pros

Reliable
Efficient Service
Client Friendly Policies
Acts with Integrity

Asana

What is Asana?

Company Details

Need Assistance?

Awards & Recognition

2026 Emotional Footprint Champion

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Champion

2022 Emotional Footprint Champion

Asana Ratings

90 Likeliness to Recommend

96 Plan to Renew

88 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+95 Net Emotional Footprint

How much do users love Asana?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Feature Management Ability to define distinct features, properties, supporting data and manage the prioritization and implementation status.

Workflow Management Includes ability to support flexible and comprehensive workflow-based capabilities.

ALM Integration Integrate artifacts across ALM phases such as requirements, analysis, design, development, and testing, either internally or through an API.

Product Management Includes product code, category, and description.

Backlog Management The product owner adds, adjusts, refines, and prioritizes backlog items within the backlog to make sure the most valuable product is delivered to users.

Release Planning Ability to assign features to a planned or desired release and track details about the release.

Social Collaboration Connects users via social media features such as instant messaging, chats, or comments.

Strategic Vision Ability to define strategic goals or outcomes which can be traces to releases, features, roadmap items, or other work items.

Idea Management Ability to collect, manage, and define ideas prior to inclusion in the backlog.

User Needs Management Ability to collect, define, and manage user needs and trace them to features or other work items.

Visual Roadmap Ability to manage and display features and/or backlog items into a visual timeline of releases or time periods.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Task Management

Project Management - Enterprise

Objectives and Key Results

Asana Reviews

Best in class Project & Task management app !

Likeliness to Recommend

Pros

Kamran M.

Task management at a best level

Likeliness to Recommend

Pros

Bowen R.

The Energizer Bunny of Project Management

Likeliness to Recommend

Pros

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Feature Ratings

Feature Management

Workflow Management

ALM Integration

Product Management

Backlog Management

Release Planning

Social Collaboration

Strategic Vision

Idea Management

User Needs Management

Visual Roadmap

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Breadth of Features

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Product Strategy and Rate of Improvement

Ease of Customization

Availability and Quality of Training

Ease of IT Administration

Vendor Support