Apollo.io Customer Reviews 2026 | Conversation Intelligence

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Apollo.io

Composite Score

7.9 /10

CX Score

8.3 /10

14 Reviews Write a Review

Claim Software

What is Apollo.io?

Apollo is the unified engagement acceleration platform that gives reps the ability to dramatically increase their number of quality conversations and opportunities. Reps are empowered to do more than just conduct outreach, they learn who to target, how to reach out, and what to say at speed and scale. We help drive growth and success by providing the means for teams to discover and utilize their organization’s unique best practices.

Company Details

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Apollo.io Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

100 Plan to Renew

79 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Apollo.io?

0% Negative

8% Neutral

92% Positive

Pros

Continually Improving Product
Trustworthy
Inspires Innovation
Respectful

Feature Ratings

Average 82

Dashboards and Reporting

Call Analytics

Application Integration

Role-Based Access

Call Recording

Pipeline Visibility

Artificial Intelligence Engine

Manager Annotation and Feedback

Audio Transcription

Mobile Support

Conversation Coaching

Vendor Capability Ratings

Average 84

Ease of Customization

Ease of Implementation

Ease of Data Integration

Usability and Intuitiveness

Ease of IT Administration

Business Value Created

Quality of Features

Product Strategy and Rate of Improvement

Breadth of Features

Vendor Support

Availability and Quality of Training

Also Featured in...

Sales Engagement Platforms

Score 8.7

View Apollo.io in this category (opens in a new tab)

Sales Intelligence

Score 8.5

View Apollo.io in this category (opens in a new tab)

Apollo.io Reviews

Jaclyn H.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2026

Good Software to do what you need

Likeliness to Recommend

6 /10

What differentiates Apollo.io from other similar products?

Apollo does a better job at converting leads for me, and this is important for a sales role.

What is your favorite aspect of this product?

The user interface is great to use! Better than some softwares out there.

What do you dislike most about this product?

Sometimes it glitches and can have a learning curve at first to use

What recommendations would you give to someone considering this product?

Run a trial first to test out capabilities and product fit. It's not a match for every company.

Pros

Respectful
Reliable
Performance Enhancing
Enables Productivity

Satyanarayen R.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2026

Low Key CRM

Likeliness to Recommend

9 /10

What differentiates Apollo.io from other similar products?

Breadth of features

What is your favorite aspect of this product?

Dashboards

What do you dislike most about this product?

LinkedIn integration not being available

What recommendations would you give to someone considering this product?

Best for startup and growth phase companies

Pros

Client Friendly Policies
Reliable
Performance Enhancing
Inspires Innovation

Manish S.

Role: Sales Marketing
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2025

Easy to use , befit of handel the product.

Likeliness to Recommend

7 /10

What differentiates Apollo.io from other similar products?

Their ui is very different from other products. And the functionality is very unique to the other and the ease of use.

What is your favorite aspect of this product?

Their crm tool is very unique

What do you dislike most about this product?

Their support is very dislike me . Also they database of crm is not in sequence.

What recommendations would you give to someone considering this product?

This is use for the large size of the company. If you have more than 15 user so you can purchase.

Pros

Client Friendly Policies
Client's Interest First
Over Delivered
Security Protects

Apollo.io

What is Apollo.io?

Company Details

Need Assistance?

Apollo.io Ratings

84 Likeliness to Recommend

100 Plan to Renew

79 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+95 Net Emotional Footprint

How much do users love Apollo.io?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Dashboards and Reporting Customizable dashboards to track KPIs, rep performance, and metrics.

Call Analytics Real-time and historical reporting and analytics on call metrics, such as talk time, competition win rate, key words, sentiment etc.

Application Integration Includes functional and data integration with common applications such as CRM, CSM, ERP, email, etc.

Role-Based Access Enable different levels of access based on role e.g. administrators can modify and see all data or department managers have access only to their data.

Call Recording Inbound and outbound calls are captured and retained in the platform, and can be appended with relevant metadata (such as callers, date/time, subject).

Pipeline Visibility Single view into deals by combining customer interactions for visibility into executive involvement, history with past employees and leading sales indicators.

Artificial Intelligence Engine Can work autonomously within a series of pre-defined parameters, including decision-making, routing, processing, and human interaction.

Manager Annotation and Feedback The solution allows managers to provide annotation and feedback on recorded calls, and to assign calls a score based on predefined or user-defined rubric.

Audio Transcription Transcription audio recordings into text format, providing a transcript of the recorded dialog.

Mobile Support The solution provides the ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Conversation Coaching The solution makes proactive recommendations to sales reps based on call attributes and dynamics, for example, balance of talk time or keywords mentioned.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

Sales Engagement Platforms

Sales Intelligence

Apollo.io Reviews

Jaclyn H.

Good Software to do what you need

Likeliness to Recommend

Pros

Satyanarayen R.

Low Key CRM

Likeliness to Recommend

Pros

Manish S.

Easy to use , befit of handel the product.

Likeliness to Recommend

Pros

Feature Ratings

Dashboards and Reporting

Call Analytics

Application Integration

Role-Based Access

Call Recording

Pipeline Visibility

Artificial Intelligence Engine

Manager Annotation and Feedback

Audio Transcription

Mobile Support

Conversation Coaching

Vendor Capability Ratings

Ease of Customization

Ease of Implementation

Ease of Data Integration

Usability and Intuitiveness

Ease of IT Administration

Business Value Created

Quality of Features

Product Strategy and Rate of Improvement

Breadth of Features

Vendor Support

Availability and Quality of Training