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Amplitude

Amplitude Analytics

Composite Score

7.8 /10

CX Score

7.7 /10

41 Reviews Write a Review

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What is Amplitude Analytics?

Amplitude Analytics gives you intelligent insight into customer behaviour and enables your teams to instantly answer both simple and complex questions - from measuring baseline metrics to understanding, exploring, learning and predicting what will happen next. Amplitude unites all your data with behavioral analytics and AI automation for an easier way to build your best product.

Company Details

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Awards & Recognition

Amplitude Analytics won the following awards in the Product Analytics category

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2026 Data Quadrant Champion

Latest Award, 2026

0 Top Rated Capabilities

3 Top Rated Features

Latest Award, 2026

0 Top Rated Capabilities

2 Top Rated Features

2025

1 Top Rated Capabilities

3 Top Rated Features

2024

Amplitude Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Amplitude Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

92 Plan to Renew

1
Since last award

82 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+80 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Amplitude Analytics?

0% Negative

12% Neutral

88% Positive

Pros

Enables Productivity
Helps Innovate
Reliable
Performance Enhancing

Cons

Vendor's Interest First

Feature Ratings

Average 80

Analytics and Reporting

Conversion Analysis

Audience Segmentation

Device and Browser Analytics

Data Management

Data Integrity

API Framework

Data Analysis and Survey Function

Mobile Functionality

Marketing Analytics

Data Warehousing

Vendor Capability Ratings

Average 80

Quality of Features

Business Value Created

Breadth of Features

Availability and Quality of Training

Usability and Intuitiveness

Ease of IT Administration

Ease of Data Integration

Ease of Implementation

Vendor Support

Product Strategy and Rate of Improvement

Ease of Customization

Also Featured in...

Digital Analytics

Score 8.3

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Website Analytics

Score 8.3

View Amplitude Analytics in this category (opens in a new tab)

Amplitude Analytics Reviews

Iaroslav C.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2022

Nice product analytics for any level,from 0 to pro

Likeliness to Recommend

10 /10

What differentiates Amplitude Analytics from other similar products?

If your metrics are really small (startups, pay attention to this!), you can use Amplitude Analytics for free. This type of subscription provide enough features and opportunities. That's about financial, not functional, but this aspect of Amplitude Analytics delights me the best

What is your favorite aspect of this product?

Amplitude Analytics provides high level of customization possible to your analytics, collaborating with reports among other team members also rocks. Marketers should be in love with easiness of gaining insights from data collected by it.

What do you dislike most about this product?

- All types of cohort analysis aren't available if your subscription is not enterprise - Retention analysis can't be build "from the moment of Churn" (from the end), it should be build only from the beginning, and Amplitude marks critical events itself

What recommendations would you give to someone considering this product?

Establish a contact with their customer success development (you may get free subscription plan that will fit your needs) Enroll for any type of education courses for AA (e.g. in Russia Adventum agency has started nice course about AA, with certificate issued to anyone who passed the exams successfully)

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Amplitude Analytics

What is Amplitude Analytics?

Company Details

Need Assistance?

Awards & Recognition

2026 Data Quadrant Champion

Amplitude Analytics Ratings

89 Likeliness to Recommend

92 Plan to Renew

1 Since last award

82 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+80 Net Emotional Footprint

How much do users love Amplitude Analytics?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Device and Browser Analytics Capture and summarize device and browser information.

Data Management Includes data sharing, data storage, records management, and data security.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Mobile Functionality Can be used on mobile devices​.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Digital Analytics

Website Analytics

Amplitude Analytics Reviews

Iaroslav C.

Nice product analytics for any level,from 0 to pro

Likeliness to Recommend

Pros

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Feature Ratings

Analytics and Reporting

Conversion Analysis

Audience Segmentation

Device and Browser Analytics

Data Management

Data Integrity

API Framework

Data Analysis and Survey Function

Mobile Functionality

Marketing Analytics

Data Warehousing

Vendor Capability Ratings

Quality of Features

Business Value Created

Breadth of Features

Availability and Quality of Training

Usability and Intuitiveness

Ease of IT Administration

Ease of Data Integration

Ease of Implementation

Vendor Support

Product Strategy and Rate of Improvement

Ease of Customization