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Ahrefs Pte. Ltd

Ahrefs

Composite Score

8.8 /10

CX Score

8.9 /10

110 Reviews Write a Review

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What is Ahrefs?

hrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. Ahrefs has grown into a complete SEO suite by developing tools like Keywords Explorer for keyword research, Content Explorer for analyzing content, Rank Tracker for monitoring keyword rankings, and Site Audit for auditing and optimizing websites.

Company Details

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Awards & Recognition

Ahrefs won the following awards in the Search Engine Optimization category

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2026 Data Quadrant Champion

Latest Award, 2026

4 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2026

2026 Emotional Footprint Champion

2026

2025 Data Quadrant Champion

2025

2 Top Rated Capabilities

4 Top Rated Features

2025

2024 Data Quadrant Champion

2024

1 Top Rated Capabilities

6 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

1 Top Rated Capabilities

5 Top Rated Features

2023

3 Top Rated Capabilities

6 Top Rated Features

2022

Ahrefs Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Ahrefs.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

88 Plan to Renew

1
Since last award

80 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Ahrefs?

2% Negative

4% Neutral

94% Positive

Pros

Efficient Service
Fair
Enables Productivity
Saves Time

Feature Ratings

Average 84

Backlink Tools

Keyword Research

Competition Analysis

Rank Tracking

Holistic Visibility Tracking

Analytics and Reporting

Change Tracking

Site Audit

Local SEO

Content Optimization

Alerts

Vendor Capability Ratings

Average 82

Breadth of Features

Quality of Features

Business Value Created

Ease of Implementation

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Data Integration

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Vendor Support

Also Featured in...

Competitive Intelligence

Score 7.9

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Ahrefs Reviews

Hemkesh R.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2026

A solid SEO tool with a lot of useful data.

Likeliness to Recommend

10 /10

What differentiates Ahrefs from other similar products?

What stands out for me is the amount of competitor and backlink data available in one place. I use Site Explorer quite a bit when I want to understand why a competitor is getting traffic and which pages or keywords are actually working for them. The backlink data is also one of the stronger parts of Ahrefs. It makes competitor research much easier compared with having to piece the same information together from different tools.

What is your favorite aspect of this product?

I like how easy it is to check competitor keywords, backlinks and top pages in one place. It saves me a lot of time during SEO research, also find the site audit useful for quickly spotting technical SEO issues that need attention.

What do you dislike most about this product?

The pricing can feel high for smaller SEO budgets, and some useful data is limited depending on the plan, which can be frustrating, also feel that some of the useful data is limited depending on the plan you are on.

What recommendations would you give to someone considering this product?

I would recommend it if SEO is a regular part of your work and you need detailed competitor and backlink data. It is especially useful for keyword research, competitor analysis and finding content opportunities. Take some time to explore the different reports because there is a lot of data available. Also, check the pricing and plan limits first to make sure it fits your budget and actual needs.

Pros

Helps Innovate
Continually Improving Product
Trustworthy
Unique Features

Vikash M.

Role: Sales Marketing
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2026

Best Keyword research software in the market

Likeliness to Recommend

10 /10

What differentiates Ahrefs from other similar products?

Ahrefs is really good with keywords research and competitors performance tracking and as an agency this is very much important to us.

What is your favorite aspect of this product?

The keywords research features are really great, from volume tracking to keywords gap analysis ahrefs is really good in that.

What do you dislike most about this product?

Their are very limited in local seo and data is little smaller compared to semrush.

What recommendations would you give to someone considering this product?

IF you are planning to purchase it for a big website its great but for a smaller site i would not recommend it.

Pros

Helps Innovate
Reliable
Performance Enhancing
Unique Features

Cons

Vendor's Interest First

Andrew C.

Role: Sales Marketing
Industry: Technology
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Apr 2026

One of My Favorite SEO Tools

Likeliness to Recommend

10 /10

What differentiates Ahrefs from other similar products?

Ahrefs offers one of the best SEO management and research tools out there. I love that it’s been built from its start to focus on this specialization and provides such robust data. Specifically, I enjoyed its depth of information about technical SEO issues and back links.

What is your favorite aspect of this product?

Its robustness of backlink and site data compared to other platforms.

What do you dislike most about this product?

Nothing really comes to mind as a standout dislike.

What recommendations would you give to someone considering this product?

Prepare yourself for a longer than others’ onboarding process. Once you clear that period, Ahrefs really begins to standout.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Ahrefs

What is Ahrefs?

Company Details

Need Assistance?

Awards & Recognition

2026 Data Quadrant Champion

2026 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

Ahrefs Ratings

88 Likeliness to Recommend

1 Since last award

88 Plan to Renew

1 Since last award

80 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+88 Net Emotional Footprint

How much do users love Ahrefs?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Backlink Tools Maps a site's backlink profile, surfaces new link-building opportunities, and audits existing backlinks.

Keyword Research Helps users identify and prioritize the best keywords and phrases to target and drive qualified organic traffic to a website.

Competition Analysis Provides an informed view of competitors’ keywords, rankings, and organic traffic to uncover growth opportunities.

Rank Tracking Tracks keyword rankings on one or more search engines over time to measure SEO performance.

Holistic Visibility Tracking SEOs risk SERP cannibalization across their own content if they do not measure the search visibility of all their digital assets – not just owned domains.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, easy data extraction for data analysis and optional sales forecasting.

Change Tracking The ability to track all website changes including page/website history, search functions, robots.txt file changes & change tracking on custom elements.

Site Audit Crawls a website to check links, load speed, and technical health, flagging issues that hurt search rankings.

Local SEO Optimizes a website's visibility in local search results to attract nearby customers.

Content Optimization Analyzes existing or new web content and suggests ways to optimize for target keywords using artificial intelligence and SEO automation.

Alerts Notifies users when their brand or website is mentioned or linked to elsewhere on the web.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Competitive Intelligence

Ahrefs Reviews

Hemkesh R.

A solid SEO tool with a lot of useful data.

Likeliness to Recommend

Pros

Vikash M.

Best Keyword research software in the market

Likeliness to Recommend

Pros

Cons

Andrew C.

One of My Favorite SEO Tools

Likeliness to Recommend

Pros

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SE Ranking

1
Since last award

1
Since last award

Feature Ratings

Backlink Tools

Keyword Research

Competition Analysis

Rank Tracking

Holistic Visibility Tracking

Analytics and Reporting

Change Tracking

Site Audit

Local SEO

Content Optimization

Alerts

Vendor Capability Ratings

Breadth of Features

Quality of Features

Business Value Created

Ease of Implementation

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Data Integration

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Vendor Support