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Ahrefs Pte. Ltd

Ahrefs

Composite Score

8.8 /10

CX Score

8.9 /10

110 Reviews Write a Review

Claim Software

What is Ahrefs?

hrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. Ahrefs has grown into a complete SEO suite by developing tools like Keywords Explorer for keyword research, Content Explorer for analyzing content, Rank Tracker for monitoring keyword rankings, and Site Audit for auditing and optimizing websites.

Company Details

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Awards & Recognition

Ahrefs won the following awards in the Search Engine Optimization category

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2026 Data Quadrant Champion

Latest Award, 2026

4 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2026

2026 Emotional Footprint Champion

2026

2025 Data Quadrant Champion

2025

2 Top Rated Capabilities

4 Top Rated Features

2025

2024 Data Quadrant Champion

2024

1 Top Rated Capabilities

6 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

1 Top Rated Capabilities

5 Top Rated Features

2023

3 Top Rated Capabilities

6 Top Rated Features

2022

Ahrefs Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Ahrefs.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

88 Plan to Renew

1
Since last award

80 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Ahrefs?

2% Negative

4% Neutral

94% Positive

Pros

Efficient Service
Fair
Enables Productivity
Saves Time

Feature Ratings

Average 84

Backlink Tools

Keyword Research

Competition Analysis

Rank Tracking

Holistic Visibility Tracking

Analytics and Reporting

On-Page Tracker/Optimization

Change Tracking

Auditing

Local SEO

Content Optimization

Vendor Capability Ratings

Average 82

Breadth of Features

Quality of Features

Business Value Created

Ease of Implementation

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Data Integration

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Vendor Support

Also Featured in...

Competitive Intelligence

Score 7.9

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Ahrefs Reviews

Gemma J.

Role: Information Technology
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2024

Why Ahrefs Is the King of Backlink Data

Likeliness to Recommend

8 /10

What differentiates Ahrefs from other similar products?

The depth of data in their backlink explorer is simply unmatched.

What is your favorite aspect of this product?

I’ve used it to uncover competitor keywords and backlink sources, which directly influenced some of our highest-performing campaigns

What do you dislike most about this product?

When you’re managing multiple projects, jumping between them feels clunky, especially if you’re toggling through reports. A more intuitive navigation setup would go a long way.

What recommendations would you give to someone considering this product?

Make sure to pair it with a solid content strategy—Ahrefs gives the data, but you’ll need the creativity to turn it into results.

Pros

Continually Improving Product
Reliable
Trustworthy
Inspires Innovation

Deyan G.

Role: Sales Marketing
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2024

Great tool, but very expensive.

Likeliness to Recommend

9 /10

What differentiates Ahrefs from other similar products?

The backlink data is more detailed than the competitors.

What is your favorite aspect of this product?

That it's an all-in-one SEO tool.

What do you dislike most about this product?

The price is way too expensive.

What recommendations would you give to someone considering this product?

Great tool, but make sure you can afford it.

Pros

Continually Improving Product
Reliable
Enables Productivity
Effective Service

Cons

Less Generous
Vendor's Interest First

Janet G.

Role: C-Level
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2023

Unique Data on a Website — Easy to Follow & Act On

Likeliness to Recommend

10 /10

What differentiates Ahrefs from other similar products?

The Website Authority Checker is the most unique feature of Ahrefs. Get a quick and easy to understand snapshot that you will understand at a glance.

What is your favorite aspect of this product?

Ahrefs offers an easy to comprehend site audit with actionable insights—and it's for free!

What do you dislike most about this product?

Free site audits could happen more often, although I recognize they need to make money!

What recommendations would you give to someone considering this product?

Go for the free site audits and the authority check; stay for the actionable insights.

Pros

Reliable
Enables Productivity
Unique Features
Helps Innovate

Ahrefs

What is Ahrefs?

Company Details

Need Assistance?

Awards & Recognition

2026 Data Quadrant Champion

2026 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

Ahrefs Ratings

88 Likeliness to Recommend

1 Since last award

88 Plan to Renew

1 Since last award

80 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+88 Net Emotional Footprint

How much do users love Ahrefs?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Backlink Tools Build a website's backlink profile, discover new opportunities for acquiring links, manage and audit your backlinks.

Keyword Research Helps users pick the best keywords or phrases to target and bring in site traffic.

Competition Analysis Provides an informed view of what competitors are doing in terms of keywords, ranks and organic traffic.

Rank Tracking The ability to check keyword ranks on one or many major search engines.

Holistic Visibility Tracking SEOs risk SERP cannibalization across their own content if they do not measure the search visibility of all their digital assets – not just owned domains.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, easy data extraction for data analysis and optional sales forecasting

On-Page Tracker/Optimization Pinpoints a website's weaknesses and suggests ideas to improve page rankings.

Change Tracking The ability to track all website changes including page/website history, search functions, robots.txt file changes & change tracking on custom elements.

Auditing Tools crawl a website, check links, loading speeds etc. and provides feedback on a website's SEO "health".

Local SEO Assists in optimizing a website for local searches and targeting local customers.

Content Optimization Analyzes existing or new web content and suggests ways to optimize for target keywords using artificial intelligence and SEO automation.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Competitive Intelligence

Ahrefs Reviews

Gemma J.

Why Ahrefs Is the King of Backlink Data

Likeliness to Recommend

Pros

Deyan G.

Great tool, but very expensive.

Likeliness to Recommend

Pros

Cons

Janet G.

Unique Data on a Website — Easy to Follow & Act On

Likeliness to Recommend

Pros

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Feature Ratings

Backlink Tools

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Holistic Visibility Tracking

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Change Tracking

Auditing

Local SEO

Content Optimization

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