What is Content Marketing (CMS) Software?
Content Marketing platforms provide the ability to create, curate and deploy collateral and content to the right customer at the right time and in the right channel (i.e. web, mobile, social, customer portals).
Content Storage | Content Curation / Library Controls | Content Analytics | Content Optimization | Content Creation | Multi-Channel Distribution | Advanced Video Management | Advanced Audio Management | DAM (Digital asset management) Integration | Web Experience Management Integration | Personalization/Audience Targeting | Editorial Workflow | Editorial Calendar | Content Campaign Management
How to Read
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
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