Marketing Automation - B2B
Top Salesforce Pardot Alternatives and Competitors

Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.

Marketing Cloud Account Engagement, formerly Salesforce Pardot, is a B2B Marketing Automation platform that helps generate smarter marketing automation. Generate high-quality leads and grow revenue with B2B marketing automation software built on an AI CRM. Make smarter decisions with unified customer data and trusted AI on the only platform that connects entire revenue teams - sales, marketing, and service. Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.

7.4

Composite
Score

+83

Emotional
Footprint

79

Reviews

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Best Alternatives and Competitors to Salesforce Pardot

Compare how Salesforce Pardot stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.

HubSpot

HubSpot Marketing Hub

9.0

Composite
Score

+93

Emotional
Footprint

337

Reviews

Reviews Say

Compared to Salesforce Pardot, HubSpot Marketing Hub is:

More Inspiring

Easier to Customize

More Transparent

Easier to Use

More Innovative

Easier to Implement

Get Demo
In Partnership with SelectHub

Omnisend

Omnisend

8.9

Composite
Score

+92

Emotional
Footprint

70

Reviews

Reviews Say

Compared to Salesforce Pardot, Omnisend is:

More Inspiring

More Innovative

Easier to Customize

More Transparent

Better at Support

Easier to Implement

Get Demo
In Partnership with SelectHub

Intuit

Mailchimp

8.8

Composite
Score

+92

Emotional
Footprint

331

Reviews

Reviews Say

Compared to Salesforce Pardot, Mailchimp is:

More Inspiring

Easier to Customize

More Transparent

More Efficient

Easier to Use

Easier to Implement

Get Demo
In Partnership with SelectHub

ActiveCampaign

ActiveCampaign

8.8

Composite
Score

+91

Emotional
Footprint

117

Reviews

Reviews Say

Compared to Salesforce Pardot, ActiveCampaign is:

Easier to Customize

More Inspiring

Easier to Implement

More Transparent

Better at Support

Easier to Use

Get Demo
In Partnership with SelectHub

Brevo

Brevo

8.7

Composite
Score

+94

Emotional
Footprint

59

Reviews

Reviews Say

Compared to Salesforce Pardot, Brevo is:

More Inspiring

Easier to Customize

More Efficient

More Caring

More Transparent

Easier to Use

Get Demo
In Partnership with SelectHub

Adobe Systems

Adobe Marketo Engage

8.5

Composite
Score

+94

Emotional
Footprint

76

Reviews

Reviews Say

Compared to Salesforce Pardot, Adobe Marketo Engage is:

More Inspiring

Easier to Customize

Better at Integrating

More Transparent

Easier to Implement

More Respectful

Get Demo
In Partnership with SelectHub

Zoho Corporation

Zoho Marketing Plus

8.4

Composite
Score

+93

Emotional
Footprint

28

Reviews

Reviews Say

Compared to Salesforce Pardot, Zoho Marketing Plus is:

More Inspiring

More Innovative

Easier to Use

More Efficient

Better at Support

More Caring

Get Demo
In Partnership with SelectHub

Constant Contact, Inc.

Constant Contact

8.3

Composite
Score

+90

Emotional
Footprint

106

Reviews

Reviews Say

Compared to Salesforce Pardot, Constant Contact is:

Easier to Customize

More Inspiring

Better at Support

Easier to Use

More Transparent

Easier to Implement

Get Demo
In Partnership with SelectHub

Ortto

Ortto

8.2

Composite
Score

+96

Emotional
Footprint

36

Reviews

Reviews Say

Compared to Salesforce Pardot, Ortto is:

Easier to Customize

More Inspiring

Easier to Use

Better at Support

Easier to Implement

More Transparent

Get Demo
In Partnership with SelectHub

Bloomreach Inc

Bloomreach Engagement

8.1

Composite
Score

+97

Emotional
Footprint

40

Reviews

Reviews Say

Compared to Salesforce Pardot, Bloomreach Engagement is:

More Inspiring

More Transparent

More Innovative

More Caring

Easier to Customize

More Respectful

Get Demo
In Partnership with SelectHub

ManyChat

Manychat

7.8

Composite
Score

+93

Emotional
Footprint

25

Reviews

Reviews Say

Compared to Salesforce Pardot, Manychat is:

More Inspiring

Easier to Customize

More Innovative

More Efficient

Easier to Use

Easier to Implement

Get Demo
In Partnership with SelectHub

SALESmanago

SALESmanago

7.6

Composite
Score

+92

Emotional
Footprint

40

Reviews

Reviews Say

Compared to Salesforce Pardot, SALESmanago is:

More Inspiring

Easier to Customize

Better at Support

More Transparent

More Caring

Easier to Implement

Get Demo
In Partnership with SelectHub

SAS

SAS Marketing Automation

7.6

Composite
Score

+87

Emotional
Footprint

26

Reviews

Reviews Say

Compared to Salesforce Pardot, SAS Marketing Automation is:

More Respectful

Easier to Customize

Better at Support

Better at Training

More Innovative

Less Reliable

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In Partnership with SelectHub

Keap

Keap

7.6

Composite
Score

+87

Emotional
Footprint

37

Reviews

Reviews Say

Compared to Salesforce Pardot, Keap is:

Easier to Customize

Better at Support

More Inspiring

Better at Integrating

Better at Training

Easier to Implement

Get Demo
In Partnership with SelectHub

SugarCRM

Sugar Market

7.5

Composite
Score

+84

Emotional
Footprint

28

Reviews

Reviews Say

Compared to Salesforce Pardot, Sugar Market is:

Easier to Implement

Easier to Customize

Better at Training

Less Caring

Less Transparent

Less Respectful

Get Demo
In Partnership with SelectHub

Oracle

Oracle Eloqua

7.5

Composite
Score

+90

Emotional
Footprint

42

Reviews

Reviews Say

Compared to Salesforce Pardot, Oracle Eloqua is:

More Inspiring

More Respectful

More Transparent

More Caring

Easier to Customize

Better at Support

Get Demo
In Partnership with SelectHub

Dotdigital Group PLC

Dotdigital

7.4

Composite
Score

+82

Emotional
Footprint

31

Reviews

Reviews Say

Compared to Salesforce Pardot, Dotdigital is:

More Inspiring

Easier to Implement

Easier to Customize

Easier to Use

Better at Support

Less Caring

Get Demo
In Partnership with SelectHub

Act-On Software

Act-On

6.9

Composite
Score

+72

Emotional
Footprint

31

Reviews

Reviews Say

Compared to Salesforce Pardot, Act-On is:

Less Efficient

Less Reliable

Less Innovative

Less Respectful

Less Caring

Worse at Support

Get Demo
In Partnership with SelectHub

Most Popular Salesforce Pardot Comparisons