Emotional Footprint Awards 2023
Social Media Management - Midmarket
SoftwareReviews names Publer, MavSocial, Zoho Social, and Sprout Social Professional as Social Media Management - Midmarket Emotional Footprint Award Winners.
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Social Media Management - Midmarket
Emotional Footprint Awards
SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
Read The In-Depth Report
See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.
30+ pages
Measuring Emotional Footprint
Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:
% of Positive Reviews - % of Negative Reviews
For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.
Emotional Footprint Leaders
MavSocial
MavSocial
MavSocial is a multi-award winning, fully integrated social media management & advertising solution for brands and agencies
9.3
CX Score
CX
Score
+98
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
Publer
Publer
Publer is a virtual social media superhero that lets you collaborate, schedule & analyze your posts for Facebook, Twitter, LinkedIn and Google My Business from the same spot.
9.1
CX Score
CX
Score
+94
Net Emotional Footprint
Net Emotional
Footprint
89
Value Index
VALUE INDEX
Zoho
Zoho Social
Zoho Social is a complete social media management tool for growing businesses & agencies. It helps you schedule posts, monitor mentions, create unlimited reports, and more. Zoho Social is from Zoho.com—a suite of 40+ products trusted by 30+ Mn users.
9.1
CX Score
CX
Score
+94
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
Sprout Social
Sprout Social Professional
People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates.
8.9
CX Score
CX
Score
+90
Net Emotional Footprint
Net Emotional
Footprint
89
Value Index
VALUE INDEX
Other Evaluated Vendors
Send Social Media
Send Social Media Dashboard
Use Send Social Media Dashboard to automate content, engage with customers, measure results and monitor their brand across 30+ social media channels at once.
8.8
CX Score
CX
Score
+93
Net Emotional Footprint
Net Emotional
Footprint
84
Value Index
VALUE INDEX
HeyOrca
HeyOrca
HeyOrca is an online social media planner built for marketing agencies. Cut delays in client approvals and eliminate redundant tasks.
8.8
CX Score
CX
Score
+92
Net Emotional Footprint
Net Emotional
Footprint
84
Value Index
VALUE INDEX
eClincher Inc.
eclincher
eClincher offers complete management of social media presence including publishing, smart inbox, engagement, monitoring, suggested content and analytics across multiple channels. It is simple, effective and a massive time saver. Top ranked by users!
8.8
CX Score
CX
Score
+90
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
Loomly
Loomly
From SMEs to large corporations, agencies and non-profits, teams of all sizes need to embrace the processes, workflows and tools that foster Brand Success.
8.2
CX Score
CX
Score
+84
Net Emotional Footprint
Net Emotional
Footprint
80
Value Index
VALUE INDEX
HootSuite
Hootsuite Social Media Management SMB
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard.
8.2
CX Score
CX
Score
+81
Net Emotional Footprint
Net Emotional
Footprint
82
Value Index
VALUE INDEX
Act-On Software
Act-On
Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose.
8.2
CX Score
CX
Score
+82
Net Emotional Footprint
Net Emotional
Footprint
81
Value Index
VALUE INDEX
SOCi
SOCI Social
Deploying localized content that resonates with your target audience across 100s or 1000s of locations? Nearly impossible. Multi-location businesses are not only facing the unique challenge of managing their brand on endless social platforms and limitless local pages, but they also need to deliver engaging content that drives meaningful results, across all their locations. SOCi’s Content Management enables multi-location businesses to manage and deploy localized content at scale while maintaining brand consistency at both the enterprise and local levels.
8.1
CX Score
CX
Score
+83
Net Emotional Footprint
Net Emotional
Footprint
79
Value Index
VALUE INDEX
For the full list of vendors in this space, click here.
