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Emotional Footprint Awards 2023

Search Engine Optimization


SoftwareReviews names Netpeak SEO, Siteimprove, SEO Spider, Conductor, SE Ranking, and Searchmetrics Suite as Search Engine Optimization Emotional Footprint Award Winners.


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Search Engine Optimization

Emotional Footprint Awards

SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.

Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

Read The In-Depth Report

See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.

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30+ pages

Measuring Emotional Footprint

Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:

% of Positive Reviews - % of Negative Reviews

For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.

Emotional Footprint Leaders


Netpeak Software

Netpeak SEO

Our SEO crawler will find broken links and images, check for duplicate content: pages, texts, duplicate title and meta description tags, H1s. You can spot these grave website SEO issues as well as dozens of others in just a few clicks.

9.5

CX Score

CX
Score

+99

Net Emotional Footprint

Net Emotional
Footprint

91

Value Index

VALUE INDEX

0% Negative 99% Positive
Badge Winner
21Reviews

Screaming Frog

SEO Spider

Screaming Frog's search engine optimisation (SEO) services are designed to increase visibility within the algorithmic (“natural”, “organic”, or “free”) search results to deliver high quality, targeted traffic to your website.

9.3

CX Score

CX
Score

+94

Net Emotional Footprint

Net Emotional
Footprint

93

Value Index

VALUE INDEX

1% Negative 95% Positive
Badge Winner
25Reviews

SE Ranking

SE Ranking

SE Ranking is a marketing platform comprised of a set of tools designed to assist marketers and SEO experts in their work. The software is a reliable assistant for any marketing / seo expert from the keyword selection and analysis stage to tracking the selected keywords in major search engines, including local and mobile SERPs checking. Track your competitors rankings and generate subtly adjusted reports, use the white label facilities and share custom access links. SE Ranking application allows SMM analytics and auto posting.

9.1

CX Score

CX
Score

+96

Net Emotional Footprint

Net Emotional
Footprint

85

Value Index

VALUE INDEX

0% Negative 96% Positive
Badge Winner
38Reviews

Searchmetrics

Searchmetrics Suite

Searchmetrics offers an integrated software platform, the Searchmetrics Suite, consisting of four core products: With Searchmetrics Suite, customers can get the insights they need to analyze online performance, set priorities and drive success. The Searchmetrics Suite delivers predictable success, enabling the world’s smartest marketers to reach their goals.

8.9

CX Score

CX
Score

+92

Net Emotional Footprint

Net Emotional
Footprint

86

Value Index

VALUE INDEX

1% Negative 93% Positive
Badge Winner
25Reviews

Siteimprove

Siteimprove

Siteimprove is a SaaS solution that helps organizations achieve their digital potential by empowering teams with actionable insights to deliver a superior website experience and drive growth.

8.9

CX Score

CX
Score

+93

Net Emotional Footprint

Net Emotional
Footprint

85

Value Index

VALUE INDEX

1% Negative 94% Positive
Badge Winner
31Reviews

Conductor

Conductor

Conductor is a search and content intelligence platform that helps marketers create and optimize content to improve visibility online. Our platform generates customer intent insights for enterprise brands that empower marketers to compelling, value-driven content, which leads to increased organic traffic and higher marketing ROI. Customizable dashboards and workflows guide marketers through the content creation process, empowering them to measure, refine, and demonstrate the effectiveness of their SEO and content marketing efforts.

8.8

CX Score

CX
Score

+89

Net Emotional Footprint

Net Emotional
Footprint

87

Value Index

VALUE INDEX

2% Negative 91% Positive
Badge Winner
22Reviews

Other Evaluated Vendors


Conductor

ContentKing for Conductor

As an SEO, it's your goal – and responsibility – to ensure that search engines can stay up-to-date with your website's content as smoothly as possible. At any time of the day. Digital Marketing teams at organizations like Netflix and Fedex rely on ContentKing as their SEO auditing and monitoring platform, providing them the insights and coverage they need to succeed. Experience full situational awareness with the only real-time SEO platform.

8.4

CX Score

CX
Score

+85

Net Emotional Footprint

Net Emotional
Footprint

84

Value Index

VALUE INDEX

4% Negative 89% Positive
25Reviews

Surfer SEO

Surfer SEO

Surfer uses a data-driven model, which is a viable choice for busy SEOs, marketers, and content creators. Data-driven SEO is about making decisions based on datasets instead of so-called industry standards.

8.4

CX Score

CX
Score

+86

Net Emotional Footprint

Net Emotional
Footprint

82

Value Index

VALUE INDEX

5% Negative 91% Positive
85Reviews

Verbolia

Verbolia

Create super-optimized SEO landing pages and target all relevant long-tail keywords for your site.

8.4

CX Score

CX
Score

+84

Net Emotional Footprint

Net Emotional
Footprint

84

Value Index

VALUE INDEX

4% Negative 88% Positive
23Reviews

Semrush

Semrush

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers: - Over 808 million unique domains monitored for 142 geo databases - Over 43 trillion backlinks - 20 billion keywords - Over 7 million users who have tried Semrush

8.4

CX Score

CX
Score

+84

Net Emotional Footprint

Net Emotional
Footprint

83

Value Index

VALUE INDEX

3% Negative 87% Positive
194Reviews

Serpstat

Serpstat SEO

Serpstat will help you improve your website's overall SEO and PPC performance online. It provides various metrics and reports for a keyword and domain research. Serpstat uses live SERP update to keep its data fresh. Special online algorithm is applied, updating certain percentage of data every day. All updates are shown on the service immediately.

8.3

CX Score

CX
Score

+84

Net Emotional Footprint

Net Emotional
Footprint

82

Value Index

VALUE INDEX

4% Negative 88% Positive
43Reviews

Ahrefs Pte. Ltd

Ahrefs

Ahrefs is an All-in-one SEO toolset, with free Learning materials and a passionate community & support.

8.1

CX Score

CX
Score

+78

Net Emotional Footprint

Net Emotional
Footprint

83

Value Index

VALUE INDEX

7% Negative 85% Positive
49Reviews

Moz

Moz Pro

Moz Pro is an all-in-one Website SEO that's got it all: keyword research, link building, site audits, and page optimization insights, in one.

8.0

CX Score

CX
Score

+82

Net Emotional Footprint

Net Emotional
Footprint

77

Value Index

VALUE INDEX

5% Negative 87% Positive
37Reviews

WebCEO

WebCEO

WebCEO gives you an in-depth website SEO analysis on the fly and makes your website search engine friendly and get higher rankings on SERPs.

7.9

CX Score

CX
Score

+77

Net Emotional Footprint

Net Emotional
Footprint

81

Value Index

VALUE INDEX

8% Negative 85% Positive
21Reviews

SpyFu

SpyFu

SpyFu helps you spy on your competitors use their search marketing secret formula to improve your own business. Deep research or quick glimpses at their ad habits show you what works and what to avoid when you're connecting with your target audience.

7.9

CX Score

CX
Score

+79

Net Emotional Footprint

Net Emotional
Footprint

79

Value Index

VALUE INDEX

4% Negative 83% Positive
21Reviews

seoClarity

seoClarity

seoClarity is the natural search insights and content optimization platform that helps brands connect with customers in the moments that matter. The company’s proprietary Clarity Grid technology combines petabytes of data with machine-learning insights to help marketers develop proven content strategies, analyze competitive gaps, improve site health, and drive performance.

7.8

CX Score

CX
Score

+78

Net Emotional Footprint

Net Emotional
Footprint

79

Value Index

VALUE INDEX

6% Negative 84% Positive
20Reviews

SEO PowerSuite

SEO PowerSuite

SEO PowerSuite is all-in-one SEO software that's been over 10 years on the market. Our tools provide unlimited SEO data and help businesses in improving search engine rankings, generating more traffic, and saving time. SEO PowerSuite includes 4 tools — Rank Tracker, WebSite Auditor, SEO SpyGlass and LinkAssistant.

7.7

CX Score

CX
Score

+72

Net Emotional Footprint

Net Emotional
Footprint

82

Value Index

VALUE INDEX

10% Negative 82% Positive
26Reviews

BrightEdge Technologies

BrightEdge

BrightEdge makes SEO and Content Performance Management easy and measurable with AI-powered solutions to help you discover the true search demand of visitors, and create engaging content that will convert prospects into paying customers.

7.1

CX Score

CX
Score

+68

Net Emotional Footprint

Net Emotional
Footprint

75

Value Index

VALUE INDEX

7% Negative 75% Positive
29Reviews

For the full list of vendors in this space, click here.

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