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Data Quadrant Awards 2021

Marketing Platforms


SoftwareReviews names HubSpot Marketing Hub and Salesforce Marketing Cloud as Marketing Platforms Data Quadrant Award Winners.


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Marketing Platforms

Data Quadrant

Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.

Read The In-Depth Report

A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.

  • user satisfaction rankings
  • |
  • vendor capability comparisons
  • |
  • business value scores
  • |
  • individual feature evaluations
  • |
  • emotional connection to products
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Marketing Platforms Data Quadrant

Note The axes ranges are dynamically adjusted based on minimum and maximum values in the dataset

Evaluate the Complete

Software Experience

When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.

Product Features and Satisfaction

The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.

Vendor Experience and Capabilities

The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).

Gold Medalists


HubSpot

HubSpot Marketing Hub

From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

9.0

Composite
Score

Composite
Score

+93

Emotional
Footprint

Emotional
Footprint

92%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
138Reviews

Salesforce.Com Inc

Salesforce Marketing Cloud

Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.

8.9

Composite
Score

Composite
Score

+93

Emotional
Footprint

Emotional
Footprint

90%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
32Reviews

Vendor Capability Awards


Availability and Quality of Training

HubSpot Marketing Hub

Badge Winner

Breadth of Features

HubSpot Marketing Hub

Badge Winner

Business Value Created

HubSpot Marketing Hub

Badge Winner

Ease of Customization

Salesforce Marketing Cloud

Badge Winner

Ease of Data Integration

Salesforce Marketing Cloud

Badge Winner

Ease of IT Administration

HubSpot Marketing Hub

Badge Winner

Ease of Implementation

HubSpot Marketing Hub

Badge Winner

Product Strategy and Rate of Improvement

Salesforce Marketing Cloud

Badge Winner

Quality of Features

Salesforce Marketing Cloud

Badge Winner

Usability and Intuitiveness

Salesforce Marketing Cloud

Badge Winner

Vendor Support

HubSpot Marketing Hub

Badge Winner

Vendor Capability Awards


Availability and Quality of Training

HubSpot Marketing Hub


Breadth of Features

HubSpot Marketing Hub


Business Value Created

HubSpot Marketing Hub


Ease of Customization

Salesforce Marketing Cloud


Ease of Data Integration

Salesforce Marketing Cloud


Ease of IT Administration

HubSpot Marketing Hub


Ease of Implementation

HubSpot Marketing Hub


Product Strategy and Rate of Improvement

Salesforce Marketing Cloud


Quality of Features

Salesforce Marketing Cloud


Usability and Intuitiveness

Salesforce Marketing Cloud


Vendor Support

HubSpot Marketing Hub


Other Evaluated Vendors


Adobe Systems

Adobe Experience Cloud

Anticipate and adapt to your customers’ ever-changing expectations with Adobe Experience Cloud, our family of digital business products that delivers real-time data, scalable personalization, and every-channel delivery—all from a single platform.

8.4

Composite
Score

Composite
Score

+90

Emotional
Footprint

Emotional
Footprint

85%

Likeliness to
Recommend

Likeliness
to Recommend

123Reviews

Oracle

Oracle Marketing Cloud

To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience.

8.4

Composite
Score

Composite
Score

+91

Emotional
Footprint

Emotional
Footprint

82%

Likeliness to
Recommend

Likeliness
to Recommend

62Reviews

Microsoft

Microsoft Dynamics 365 for Marketing

To accelerate your digital transformation, you need a new type of business application. One that breaks down the silos between CRM and ERP, that’s powered by data and intelligence, and helps capture new business opportunities. That’s Microsoft Dynamics 365.

8.2

Composite
Score

Composite
Score

+82

Emotional
Footprint

Emotional
Footprint

84%

Likeliness to
Recommend

Likeliness
to Recommend

34Reviews

SAP

SAP Marketing Cloud

Deliver meaningful engagements based on customer context and consent, anticipate and deliver on needs with machine-driven intelligence and close the loop on measurement to ensure performance and budget optimization.

7.6

Composite
Score

Composite
Score

+76

Emotional
Footprint

Emotional
Footprint

78%

Likeliness to
Recommend

Likeliness
to Recommend

32Reviews

For the full list of vendors in this space, click here.

About Gold Medal Awards and Software Reports

SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair). The top 5 vendors in a software category are eligible for awards pending composite scores achieve a sufficiently high satisfaction threshold.

Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.

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