Data Quadrant Awards 2021
Marketing Platforms
SoftwareReviews names HubSpot Marketing Hub and Salesforce Marketing Cloud as Marketing Platforms Data Quadrant Award Winners.
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Marketing Platforms
Data Quadrant
Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.
Read The In-Depth Report
A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.
- user satisfaction rankings
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- vendor capability comparisons
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- business value scores
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- individual feature evaluations
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- emotional connection to products
30+ pages
Note Software product placement is based on the scores provided by users, recency of the reviews, and review volume. Axes are dynamically adjusted based on the minimum and maximum values in the data set.
Evaluate the Complete
Software Experience
When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.
Product Features and Satisfaction
The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.
Vendor Experience and Capabilities
The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).
Gold Medalists
HubSpot
HubSpot Marketing Hub
From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
9.0
Composite
Score
Composite
Score
+93
Emotional
Footprint
Emotional
Footprint
92%
Likeliness to
Recommend
Likeliness
to Recommend
Salesforce.Com Inc
Salesforce Marketing Cloud
Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.
8.9
Composite
Score
Composite
Score
+93
Emotional
Footprint
Emotional
Footprint
90%
Likeliness to
Recommend
Likeliness
to Recommend
Vendor Capability Awards
Availability and Quality of Training
HubSpot Marketing Hub
Breadth of Features
HubSpot Marketing Hub
Business Value Created
HubSpot Marketing Hub
Ease of Customization
Salesforce Marketing Cloud
Ease of Data Integration
Salesforce Marketing Cloud
Ease of IT Administration
HubSpot Marketing Hub
Ease of Implementation
HubSpot Marketing Hub
Product Strategy and Rate of Improvement
Salesforce Marketing Cloud
Quality of Features
Salesforce Marketing Cloud
Usability and Intuitiveness
Salesforce Marketing Cloud
Vendor Support
HubSpot Marketing Hub
Vendor Capability Awards
Availability and Quality of Training
HubSpot Marketing Hub
Breadth of Features
HubSpot Marketing Hub
Business Value Created
HubSpot Marketing Hub
Ease of Customization
Salesforce Marketing Cloud
Ease of Data Integration
Salesforce Marketing Cloud
Ease of IT Administration
HubSpot Marketing Hub
Ease of Implementation
HubSpot Marketing Hub
Product Strategy and Rate of Improvement
Salesforce Marketing Cloud
Quality of Features
Salesforce Marketing Cloud
Usability and Intuitiveness
Salesforce Marketing Cloud
Vendor Support
HubSpot Marketing Hub
Other Evaluated Vendors
Adobe Systems
Adobe Experience Cloud
Anticipate and adapt to your customers’ ever-changing expectations with Adobe Experience Cloud, our family of digital business products that delivers real-time data, scalable personalization, and every-channel delivery—all from a single platform.
8.4
Composite
Score
Composite
Score
+90
Emotional
Footprint
Emotional
Footprint
85%
Likeliness to
Recommend
Likeliness
to Recommend
Oracle
Oracle Marketing Cloud
To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience.
8.4
Composite
Score
Composite
Score
+91
Emotional
Footprint
Emotional
Footprint
82%
Likeliness to
Recommend
Likeliness
to Recommend
Microsoft
Microsoft Dynamics 365 for Marketing
To accelerate your digital transformation, you need a new type of business application. One that breaks down the silos between CRM and ERP, that’s powered by data and intelligence, and helps capture new business opportunities. That’s Microsoft Dynamics 365.
8.2
Composite
Score
Composite
Score
+82
Emotional
Footprint
Emotional
Footprint
84%
Likeliness to
Recommend
Likeliness
to Recommend
SAP
SAP Marketing Cloud
Deliver meaningful engagements based on customer context and consent, anticipate and deliver on needs with machine-driven intelligence and close the loop on measurement to ensure performance and budget optimization.
7.6
Composite
Score
Composite
Score
+76
Emotional
Footprint
Emotional
Footprint
78%
Likeliness to
Recommend
Likeliness
to Recommend
For the full list of vendors in this space, click here.
About Gold Medal Awards and Software Reports
SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).
Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.
