Data Quadrant Awards 2021

Enterprise Social Media Management


SoftwareReviews names Khoros Marketing, Sprout Social, and Hootsuite Social Media Management as Enterprise Social Media Management Data Quadrant Award Winners.


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Enterprise Social Media Management

Data Quadrant

Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.

Read The In-Depth Report

A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.

  • user satisfaction rankings
  • |
  • vendor capability comparisons
  • |
  • business value scores
  • |
  • individual feature evaluations
  • |
  • emotional connection to products
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Enterprise Social Media Management Data Quadrant

Note The axes ranges are dynamically adjusted based on minimum and maximum values in the dataset

Evaluate the Complete

Software Experience

When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.

Product Features and Satisfaction

The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.

Vendor Experience and Capabilities

The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).

Gold Medalists


Khoros

Khoros Marketing

Your customers expect a seamless experience. Use the Khoros platform (formerly Spredfast + Lithium) to deliver an all-ways connected experience your customers deserve.

8.6

Composite
Score

Composite
Score

+93

Emotional
Footprint

Emotional
Footprint

82%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
19Reviews

Sprout Social

Sprout Social

People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates.

8.1

Composite
Score

Composite
Score

+85

Emotional
Footprint

Emotional
Footprint

81%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
80Reviews

HootSuite

Hootsuite Social Media Management

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard.

7.9

Composite
Score

Composite
Score

+80

Emotional
Footprint

Emotional
Footprint

82%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
135Reviews

Vendor Capability Awards


Availability and Quality of Training

Khoros Marketing

Badge Winner

Breadth of Features

Khoros Marketing

Badge Winner

Business Value Created

Khoros Marketing

Badge Winner

Ease of Customization

Khoros Marketing

Badge Winner

Ease of Data Integration

Khoros Marketing

Badge Winner

Ease of IT Administration

Khoros Marketing

Badge Winner

Ease of Implementation

Sprout Social

Badge Winner

Product Strategy and Rate of Improvement

Khoros Marketing

Badge Winner

Quality of Features

Sprout Social

Badge Winner

Usability and Intuitiveness

Khoros Marketing

Badge Winner

Vendor Support

Khoros Marketing

Badge Winner

Vendor Capability Awards


Availability and Quality of Training

Khoros Marketing


Breadth of Features

Khoros Marketing


Business Value Created

Khoros Marketing


Ease of Customization

Khoros Marketing


Ease of Data Integration

Khoros Marketing


Ease of IT Administration

Khoros Marketing


Ease of Implementation

Sprout Social


Product Strategy and Rate of Improvement

Khoros Marketing


Quality of Features

Sprout Social


Usability and Intuitiveness

Khoros Marketing


Vendor Support

Khoros Marketing


Other Evaluated Vendors


HubSpot

HubSpot Marketing Hub (Social)

From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

7.9

Composite
Score

Composite
Score

+76

Emotional
Footprint

Emotional
Footprint

83%

Likeliness to
Recommend

Likeliness
to Recommend

26Reviews

Sprinklr

Sprinklr Modern Engagement

Sprinklr's social media management platform is purpose-built for enterprise deployment and integration. It makes social media a core function for every one of your business lines, including Sales, Marketing, Customer Service, PR, Events, and Crisis Management.

7.4

Composite
Score

Composite
Score

+73

Emotional
Footprint

Emotional
Footprint

73%

Likeliness to
Recommend

Likeliness
to Recommend

49Reviews

Meltwater Group

Meltwater

Gain an experienced partner who will introduce you to what’s ahead, not behind. We were the first to introduce digital media monitoring, and now we’re the first to apply AI-driven media intelligence.

7.3

Composite
Score

Composite
Score

+69

Emotional
Footprint

Emotional
Footprint

74%

Likeliness to
Recommend

Likeliness
to Recommend

63Reviews

Salesforce.Com Inc

Salesforce Marketing Cloud (Social Studio)

Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.

7.1

Composite
Score

Composite
Score

+67

Emotional
Footprint

Emotional
Footprint

75%

Likeliness to
Recommend

Likeliness
to Recommend

16Reviews

For the full list of vendors in this space, click here.

About Gold Medal Awards and Software Reports

SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair). The top 5 vendors in a software category are eligible for awards pending composite scores achieve a sufficiently high satisfaction threshold.

Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.

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