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Zoho Corporation

Zoho Marketing Plus

Composite Score

8.3 /10

CX Score

8.6 /10

22 Reviews Write a Review

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What is Zoho Marketing Plus?

Zoho Marketing Plus is a unified marketing platform for marketing teams. Built for teams of all sizes, Zoho Marketing Plus unifies all your marketing activities on one platform. Engage your audience across multiple channels, increase the ROI of your marketing spend, and optimize your team productivity.Built for teams of all sizes, Zoho Marketing Plus unifies all your marketing activities on one platform. Engage your audience across multiple channels, increase the ROI of your marketing spend, and optimize your team productivity.

Company Details

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Zoho Marketing Plus Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

93 Likeliness to Recommend

100 Plan to Renew

89 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zoho Marketing Plus?

0% Negative

3% Neutral

97% Positive

Pros

Reliable
Enables Productivity
Trustworthy
Unique Features

Feature Ratings

Average 85

Marketing Operations Management

Marketing Analytics

Marketing Workflow Management

Mobile Marketing Management

Multi Channel Integration

Email Marketing Automation

Community Marketing Management

Social Media Marketing Management

Advanced Campaign Management

Marketing Asset Management

Advanced Data Segmentation

Vendor Capability Ratings

Average 85

Ease of IT Administration

Vendor Support

Ease of Implementation

Ease of Data Integration

Breadth of Features

Usability and Intuitiveness

Quality of Features

Availability and Quality of Training

Business Value Created

Ease of Customization

Product Strategy and Rate of Improvement

Also Featured in...

Marketing Automation - B2C

Score 8.4

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Marketing Automation - B2B

Score 8.4

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Marketing Platforms - Midmarket

Score 8.3

View Zoho Marketing Plus in this category (opens in a new tab)

Zoho Marketing Plus Reviews

Jose L.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2023

The best tool you need for your marketing activiti

Likeliness to Recommend

9 /10

What differentiates Zoho Marketing Plus from other similar products?

This tool includes in the best way everything you may need for all your marketing activities in the best possible way, managing to create and send the best email campaigns, you can also manage all your activities on social networks, events and organize webinars , carry out surveys and in an excellent way be able to measure the performance of campaigns among many other things

What is your favorite aspect of this product?

Excellent unified tool of the best customer experience, it is unique and truly integrated that successfully brings together your marketing, sales and support teams in a single interface, this tool serves the best way to empower any business and reach your audience at the best right time, guaranteeing marketing effectiveness and much more than you think in an exceptional and positive way

What do you dislike most about this product?

Everything that this tool offers us seems wonderful and very useful. I don't dislike it at all. This tool is all that is needed for marketing activities, allowing you to manage relationships with customers efficiently.

What recommendations would you give to someone considering this product?

I recommend this tool as it is a unified customer experience tool that is truly integrated bringing your marketing, sales and support teams together in one interface, you can view and manage everything related to a campaign from a single screen, manage campaign overview , assign and track activities for your next campaign from emails to social networks, also modify your campaign plan adding new stages and the best tasks as you go

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Zoho Marketing Plus

What is Zoho Marketing Plus?

Company Details

Need Assistance?

Zoho Marketing Plus Ratings

93 Likeliness to Recommend

100 Plan to Renew

89 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+96 Net Emotional Footprint

How much do users love Zoho Marketing Plus?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Community Marketing Management Branded customer communities

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Marketing Platforms - Midmarket

Zoho Marketing Plus Reviews

Jose L.

The best tool you need for your marketing activiti

Likeliness to Recommend

Pros

Feature Ratings

Marketing Operations Management

Marketing Analytics

Marketing Workflow Management

Mobile Marketing Management

Multi Channel Integration

Email Marketing Automation

Community Marketing Management

Social Media Marketing Management

Advanced Campaign Management

Marketing Asset Management

Advanced Data Segmentation

Vendor Capability Ratings

Ease of IT Administration

Vendor Support

Ease of Implementation

Ease of Data Integration

Breadth of Features

Usability and Intuitiveness

Quality of Features

Availability and Quality of Training

Business Value Created

Ease of Customization

Product Strategy and Rate of Improvement