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Zapier Logo Award Winner Product Badge
Zapier

Zapier

Composite Score
8.7 /10
CX Score
9.0 /10
Category
Zapier
8.7 /10

What is Zapier?

Zapier is a no-code automation platform that connects over 8,000 different web applications (like Gmail, Slack, and Salesforce) to automate workflows without requiring coding knowledge.

Company Details


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Awards & Recognition

Zapier won the following awards in the Data Integration category

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Zapier Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zapier.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

95 Plan to Renew

2
Since last award

83 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zapier?

2% Negative
4% Neutral
94% Positive

Pros

  • Reliable
  • Enables Productivity
  • Performance Enhancing
  • Saves Time

Feature Ratings

Average 81

Real-Time Integration & CDC

83

iPaaS

83

Data Virtualization

82

Exception Handling and Notifications

81

Batch Integration

81

Administrative Features

81

Synchronization and Replication

81

Data Security

81

Pipeline Orchestration & Workflow

81

Multi-Channel Support

80

Data Quality Profiling and Cleansing

80

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Quality of Features

83

Breadth of Features

83

Ease of Data Integration

83

Business Value Created

82

Usability and Intuitiveness

81

Ease of Customization

81

Ease of IT Administration

81

Product Strategy and Rate of Improvement

80

Vendor Support

79

Availability and Quality of Training

77

Zapier Reviews

Riya D.

  • Role: Information Technology
  • Industry: Transportation
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2026

Makes Repetitive Work Almost Invisible

Likeliness to Recommend

9 /10

What differentiates Zapier from other similar products?

Unlike many automation platforms that feel overly technical, Zapier makes the process feel approachable. It quietly connects different applications and keeps routine work moving without demanding constant attention. The experience is practical, and it doesn't take long before those small automations become part of your daily workflow.

What is your favorite aspect of this product?

My favorite part is the peace of mind it provides. Once an automation is in place, I don't have to think about the task again. It reduces the chance of missing updates and keeps information flowing between tools without extra effort.

What do you dislike most about this product?

Managing a growing number of automations can become a little challenging if they aren't organized well. I'd also appreciate more visibility into why certain workflows fail, as troubleshooting sometimes requires more effort than expected.

What recommendations would you give to someone considering this product?

Don't judge the platform after building just one automation. Try using it for a week with a few everyday tasks, and you'll quickly notice how much manual work disappears. Starting small makes it easier to understand its value before expanding into more advanced workflows.

Pros

  • Helps Innovate
  • Efficient Service
  • Inspires Innovation
  • Respectful

Sneha A.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2026

Powerful Automation with Minimal Effort

Likeliness to Recommend

9 /10

What differentiates Zapier from other similar products?

The strength is the balance between accessibility and flexibility. Non-technical users can build workflows through a visual developers can extend functionality using webhooks, APIs, custom JavaScript or Python code step, and AI-Powered actions. And compared with enterprise-focused integration platform, Zapier generally prioritizes speed of implementation and ease of adoption.

What is your favorite aspect of this product?

The reason I appreciate Zapier is its extensive ecosystem of integration. One of the most common challenges in modern software environments is dealing with the growing number of application that organizations use every day. And I also value balance Zapier strikes between simplicity and flexibility.

What do you dislike most about this product?

The challenge is that debugging and troubleshooting complex workflows can sometimes be frustrating. And my biggest concern with Zapier is that it can become costly and harder to manage as automation requirements become more advanced.

What recommendations would you give to someone considering this product?

The recommendation is to think about scalability from the beginning. Zapier makes it easy to create automations quickly, which can lead to rapid adoption across teams. While this is generally a positive outcome, it can also result in a growing number of workflows that become difficult to track and manage. And I would recommend viewing Zapier as a complement to development resources rather than a replacement for them.

Pros

  • Helps Innovate
  • Reliable
  • Trustworthy
  • Unique Features

Cons

  • Security Frustrates
  • Role: Information Technology
  • Industry: Not for Profit
  • Involvement: IT Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Jun 2026

Acceptable

Likeliness to Recommend

4 /10

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Effective Service

Cons

  • Less Efficient Service

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