What is Zapier?
Zapier is a no-code automation platform that connects over 8,000 different web applications (like Gmail, Slack, and Salesforce) to automate workflows without requiring coding knowledge.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
95 Plan to Renew
2
Since last award
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zapier?
Pros
- Reliable
- Enables Productivity
- Performance Enhancing
- Saves Time
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Real-Time Integration & CDC
iPaaS
Data Virtualization
Exception Handling and Notifications
Batch Integration
Administrative Features
Synchronization and Replication
Data Security
Pipeline Orchestration & Workflow
Multi-Channel Support
Data Quality Profiling and Cleansing
Vendor Capability Ratings
Ease of Implementation
Quality of Features
Breadth of Features
Ease of Data Integration
Business Value Created
Usability and Intuitiveness
Ease of Customization
Ease of IT Administration
Product Strategy and Rate of Improvement
Vendor Support
Availability and Quality of Training
Inside Zapier: A Step-by-Step Guide to Our Interview Process
Building Your Future at Zapier: Benefits, Growth, and Career Development
DIBE as DNA: Shaping our Product and Workplace
Remote, Together: How Zapier Thrives in a Distributed World
Life at Zapier: The Perks of a Remote-First Workplace
Your First Days at Zapier: A Global Welcome
What Our Team Loves About Recruiting at Zapier
Zapier Reviews
Riya D.
- Role: Information Technology
- Industry: Transportation
- Involvement: End User of Application
Submitted Jul 2026
Makes Repetitive Work Almost Invisible
Likeliness to Recommend
What differentiates Zapier from other similar products?
Unlike many automation platforms that feel overly technical, Zapier makes the process feel approachable. It quietly connects different applications and keeps routine work moving without demanding constant attention. The experience is practical, and it doesn't take long before those small automations become part of your daily workflow.
What is your favorite aspect of this product?
My favorite part is the peace of mind it provides. Once an automation is in place, I don't have to think about the task again. It reduces the chance of missing updates and keeps information flowing between tools without extra effort.
What do you dislike most about this product?
Managing a growing number of automations can become a little challenging if they aren't organized well. I'd also appreciate more visibility into why certain workflows fail, as troubleshooting sometimes requires more effort than expected.
What recommendations would you give to someone considering this product?
Don't judge the platform after building just one automation. Try using it for a week with a few everyday tasks, and you'll quickly notice how much manual work disappears. Starting small makes it easier to understand its value before expanding into more advanced workflows.
Pros
- Helps Innovate
- Efficient Service
- Inspires Innovation
- Respectful
Please tell us why you think this review should be flagged.
Sneha A.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Jun 2026
Powerful Automation with Minimal Effort
Likeliness to Recommend
What differentiates Zapier from other similar products?
The strength is the balance between accessibility and flexibility. Non-technical users can build workflows through a visual developers can extend functionality using webhooks, APIs, custom JavaScript or Python code step, and AI-Powered actions. And compared with enterprise-focused integration platform, Zapier generally prioritizes speed of implementation and ease of adoption.
What is your favorite aspect of this product?
The reason I appreciate Zapier is its extensive ecosystem of integration. One of the most common challenges in modern software environments is dealing with the growing number of application that organizations use every day. And I also value balance Zapier strikes between simplicity and flexibility.
What do you dislike most about this product?
The challenge is that debugging and troubleshooting complex workflows can sometimes be frustrating. And my biggest concern with Zapier is that it can become costly and harder to manage as automation requirements become more advanced.
What recommendations would you give to someone considering this product?
The recommendation is to think about scalability from the beginning. Zapier makes it easy to create automations quickly, which can lead to rapid adoption across teams. While this is generally a positive outcome, it can also result in a growing number of workflows that become difficult to track and manage. And I would recommend viewing Zapier as a complement to development resources rather than a replacement for them.
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Unique Features
Cons
- Security Frustrates
Please tell us why you think this review should be flagged.
- Role: Information Technology
- Industry: Not for Profit
- Involvement: IT Leader or Manager
Submitted Jun 2026
Acceptable
Likeliness to Recommend
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Effective Service
Cons
- Less Efficient Service
Please tell us why you think this review should be flagged.
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