Zapier Customer Reviews 2026 | Data Integration

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Zapier

Composite Score

8.8 /10

CX Score

9.0 /10

162 Reviews Write a Review

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What is Zapier?

Zapier is a no-code automation platform that connects over 8,000 different web applications (like Gmail, Slack, and Salesforce) to automate workflows without requiring coding knowledge.

Company Details

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Awards & Recognition

Zapier won the following awards in the Data Integration category

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2026 Data Quadrant Champion

Latest Award, 2026

6 Top Rated Capabilities

2 Top Rated Features

Latest Award, 2026

2025 Emotional Footprint Champion

2025

Product Impact
Conflict Resolution

2025

2025 Data Quadrant Champion

2025

9 Top Rated Capabilities

8 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

2024 Data Quadrant Champion

2024

8 Top Rated Capabilities

9 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

6 Top Rated Capabilities

4 Top Rated Features

2023

2022 Data Quadrant Champion

2022

9 Top Rated Capabilities

12 Top Rated Features

2022

Zapier Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zapier.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

96 Plan to Renew

1
Since last award

84 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zapier?

1% Negative

5% Neutral

94% Positive

Pros

Enables Productivity
Reliable
Performance Enhancing
Saves Time

Feature Ratings

Average 82

Real Time Integration

iPaaS

Data Quality Profiling and Cleansing

Exception Handling and Notifications

Batch Integration

Metadata Management

Synchronization and Replication

Data Virtualization

Data Security

Administrative Features

API Management and Orchestration

Vendor Capability Ratings

Average 82

Ease of Implementation

Business Value Created

Quality of Features

Ease of Data Integration

Breadth of Features

Usability and Intuitiveness

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support

Availability and Quality of Training

Zapier Videos

Zapier Reviews

Danae S.

Role: C-Level
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2022

Excellent but don’t forget batching

Likeliness to Recommend

9 /10

What differentiates Zapier from other similar products?

The biggest library of integrations

What is your favorite aspect of this product?

Almost everything integrates with Zapier

What do you dislike most about this product?

The cost is very high

What recommendations would you give to someone considering this product?

Batch your runs!

Pros

Helps Innovate
Saves Time
Unique Features
Continually Improving Product

Cons

Less Caring
Vendor Friendly Policies
Less Generous

Chigago J.

Role: Industry Specific Role
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2022

Zapier is Amazing!

Likeliness to Recommend

9 /10

What differentiates Zapier from other similar products?

Great data integration

What is your favorite aspect of this product?

Ease of customization usability

What do you dislike most about this product?

Might be challenging for inexperienced users at first.

What recommendations would you give to someone considering this product?

Zapier is a very important tool is modern business where operations are controlled in a single platform. It makes operations and traceability really easy.

Pros

Helps Innovate
Reliable
Respectful
Fair

Adriago M.

Role: Consultant
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2022

Great Tool!

Likeliness to Recommend

9 /10

What differentiates Zapier from other similar products?

Improved Data Quality Profiling and Cleansing

What is your favorite aspect of this product?

Integration aspects Collaborates well

What do you dislike most about this product?

So far everything seems okay.

What recommendations would you give to someone considering this product?

Zapier is a comprehensive software that enhances data integration in an amazing manner. It will help boost your business operations.

Pros

Reliable
Enables Productivity
Respectful
Helps Innovate

Zapier

What is Zapier?

Company Details

Need Assistance?

Awards & Recognition

2026 Data Quadrant Champion

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Champion

Zapier Ratings

88 Likeliness to Recommend

1 Since last award

96 Plan to Renew

1 Since last award

84 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Zapier?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Real Time Integration Able to integrate data in near-real time and handle movement of data from a source to target. Monitoring for changes in a data source in a non-invasive manner.

iPaaS Includes iPaaS (Cloud hosting) features and other advanced integration capabilities

Data Quality Profiling and Cleansing Includes data cleansing, reconciliation, and profiling across multiple sources in batch mode.

Exception Handling and Notifications Ability to catch, report, and handle exceptions; includes transaction logging and event viewing.

Batch Integration Includes ability to schedule integration processes to run on a periodic basis to control the movement of data from a source to target.

Metadata Management A metadata layer makes reporting easy and eliminates the need for coding and SQL, allowing users to see and access information in simple business language.

Synchronization and Replication Includes the ability to accurately catch, reflect, and correct changes in data across multiple data stores.

Data Virtualization Includes ability to create views joining disparate data sources without the need for persistence.

Data Security Includes ability to hide sensitive data by masking with special characters or anonymous information.

Administrative Features Includes basic aspects of data extraction, transformation, and loading. Administrative console and process viewing, interruption, restart, cancel, and rollback.

API Management and Orchestration Includes publishing, promoting and overseeing APIs and Orchestration Services.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Zapier Videos

Inside Zapier: A Step-by-Step Guide to Our Interview Process

Building Your Future at Zapier: Benefits, Growth, and Career Development

DIBE as DNA: Shaping our Product and Workplace

Remote, Together: How Zapier Thrives in a Distributed World

Life at Zapier: The Perks of a Remote-First Workplace

Your First Days at Zapier: A Global Welcome

What Our Team Loves About Recruiting at Zapier

Zapier Reviews

Danae S.

Excellent but don’t forget batching

Likeliness to Recommend

Pros

Cons

Chigago J.

Zapier is Amazing!

Likeliness to Recommend

Pros

Adriago M.

Great Tool!

Likeliness to Recommend

Pros

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Feature Ratings

Real Time Integration

iPaaS

Data Quality Profiling and Cleansing

Exception Handling and Notifications

Batch Integration

Metadata Management

Synchronization and Replication

Data Virtualization

Data Security

Administrative Features

API Management and Orchestration

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Quality of Features

Ease of Data Integration

Breadth of Features

Usability and Intuitiveness

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

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Availability and Quality of Training