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Xero Inc

Xero

Composite Score

8.8 /10

CX Score

9.0 /10

120 Reviews Write a Review

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What is Xero?

Xero is a global online accounting system for small businesses and their advisors.

Company Details

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Awards & Recognition

Xero won the following awards in the Accounting - Small Business category

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2025 Emotional Footprint Champion

Latest Award, 2025

Conflict Resolution

Latest Award, 2025

2024 Data Quadrant Champion

2024

8 Top Rated Capabilities

4 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

2023 Data Quadrant Champion

2023

5 Top Rated Capabilities

4 Top Rated Features

2023

4 Top Rated Capabilities

3 Top Rated Features

2022

Xero Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Xero.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

96 Plan to Renew

84 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Xero?

2% Negative

4% Neutral

94% Positive

Pros

Reliable
Respectful
Saves Time
Performance Enhancing

Feature Ratings

Average 84

Accounts Receivable Invoicing

Expense Management

Accounts Payable Purchase Orders

General Ledger Chart of Accounts

Dashboards, Analytics and Reporting

Integration APIs

Reconciliation

Cost Revenue Tracking

Cash Flow Management

Budgeting Forecasting

Project Accounting

Vendor Capability Ratings

Average 82

Usability and Intuitiveness

Quality of Features

Ease of Implementation

Ease of Data Integration

Ease of IT Administration

Business Value Created

Breadth of Features

Ease of Customization

Vendor Support

Availability and Quality of Training

Product Strategy and Rate of Improvement

Xero Reviews

Eli H.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2024

Very easy to user and intuitive, does the job!

Likeliness to Recommend

10 /10

What differentiates Xero from other similar products?

We he not use any other product because we evaluated other solutions and made the decision to move forward with Xera

What is your favorite aspect of this product?

Complete overview of client accounts and invoicing

What do you dislike most about this product?

nothing to tell you the truth

What recommendations would you give to someone considering this product?

If you are starting a business, then this is the best fit

Pros

Trustworthy
Saves Time
Respectful
Client Friendly Policies

Natalie M.

Role: C-Level
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2023

Easy to use and implement, reporting needs work

Likeliness to Recommend

10 /10

What differentiates Xero from other similar products?

Ease of use

What is your favorite aspect of this product?

The intuitiveness, makes training new staff very easy

What do you dislike most about this product?

Bespoke reports are not easy to set up and access

What recommendations would you give to someone considering this product?

Make sure your bank will link with Xero.

Pros

Reliable
Respectful
Caring
Saves Time

Cons

Security Frustrates
Commodity Features
Charges for Enhancements

Role: C-Level
Industry: Healthcare
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Oct 2023

Does the job, but no phone support

Likeliness to Recommend

8 /10

Pros

Saves Time
Client Friendly Policies
Helps Innovate
Continually Improving Product

Cons

Commodity Features

Xero

What is Xero?

Company Details

Book a Free Demo Today!

Awards & Recognition

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

Xero Ratings

87 Likeliness to Recommend

1 Since last award

96 Plan to Renew

84 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Xero?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Accounts Receivable Invoicing Record of claims for payment for goods or services provided. Usually includes a customer invoicing capability

Expense Management Includes all aspects of expense forms design, completion, submission, limits and compliance, and reporting.

Accounts Payable Purchase Orders Record of debts owing for an organization. Sometimes includes a purchase order capability

General Ledger Chart of Accounts The general ledger contains the organization’s accounts for recording assets, liabilities, revenue, and expenses.

Dashboards, Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, forecasting & easy data extraction for data analysis.

Integration APIs Ability of the software to interface with legacy and other third party applications.

Reconciliation Functionality that ensures that two sets of records (usually the balances of two accounts) are in agreement.

Cost Revenue Tracking The process of recording, classifying, analyzing, summarizing, and allocating costs associated with a process

Cash Flow Management Includes income and expense tracking, as well as cash flow monitoring.

Budgeting Forecasting Functionality allowing users to create and maintain budgets and develop forecasts, “what-if” scenarios, etc

Project Accounting Ability to track, report and analyse financial results and implications at an individual project level

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Xero Reviews

Eli H.

Very easy to user and intuitive, does the job!

Likeliness to Recommend

Pros

Natalie M.

Easy to use and implement, reporting needs work

Likeliness to Recommend

Pros

Cons

Does the job, but no phone support

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Accounts Receivable Invoicing

Expense Management

Accounts Payable Purchase Orders

General Ledger Chart of Accounts

Dashboards, Analytics and Reporting

Integration APIs

Reconciliation

Cost Revenue Tracking

Cash Flow Management

Budgeting Forecasting

Project Accounting

Vendor Capability Ratings

Usability and Intuitiveness

Quality of Features

Ease of Implementation

Ease of Data Integration

Ease of IT Administration

Business Value Created

Breadth of Features

Ease of Customization

Vendor Support

Availability and Quality of Training

Product Strategy and Rate of Improvement