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Tableau Logo Award Winner Product Badge
Salesforce.com Inc

Tableau

Composite Score
8.9 /10
CX Score
9.1 /10
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Tableau
8.9 /10

What is Tableau?

Harness the power of your data. Unleash the potential of your people. Choose the analytics platform that disrupted the world of business intelligence. Choose Tableau.

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Awards & Recognition

Tableau won the following awards in the Business Intelligence & Analytics - Enterprise category

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Tableau Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Tableau.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

98 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Tableau?

2% Negative
6% Neutral
92% Positive

Pros

  • Helps Innovate
  • Reliable
  • Trustworthy
  • Unique Features

Feature Ratings

Average 84

Dashboard

89

Data Exploration and Visualization

88

Real-Time Visualization

86

Data Connectors and Data Mashup

86

Advanced Analytics and Data Science

85

Collaboration

85

Operational Reporting Capabilities

84

Spatial Analysis

84

BI Platform Administration

83

Metadata Management

83

BI Security

83

Vendor Capability Ratings

Average 82

Business Value Created

85

Breadth of Features

83

Usability and Intuitiveness

83

Ease of Data Integration

83

Quality of Features

82

Ease of Implementation

82

Availability and Quality of Training

82

Ease of Customization

81

Ease of IT Administration

81

Product Strategy and Rate of Improvement

80

Vendor Support

80

Tableau Reviews

Serena Maria K.

  • Role: Finance
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2025

Tableau saves me a lot of time.

Likeliness to Recommend

10 /10

What differentiates Tableau from other similar products?

Tableaus ability to combine contrasting datasets , even without a pre-defined database relationship. As an example, I am able to combine transaction data , sourced from our banking system with fingerprinting data sourced from a third party fraud detection platform, by simply making use of customer ID as the matching criteria , and Tableau does the rest, without me needing to rely on complex ETL pipelines or processes.

What is your favorite aspect of this product?

My job role requires me to access data from different sources. Therefore, it is an advantage for me that Tableau is able to connect with most of my data sources, whether it is CRMs, banking platforms, threat intelligence feeds , web services, regulatory databases or APIs . This key strength of Tableaus is of the most importance to me, when I am conducting fraud investigations and need to compare data from different touchpoints.

What do you dislike most about this product?

I find Tableau's scheduling and alert functionalities inadequate for my needs as a fraud analyst, due to its inability to perform data monitoring functions.

What recommendations would you give to someone considering this product?

For small sized teams, I advocate that they clearly define their data integration strategy before adopting Tableau.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Security Protects

Sharon L.

  • Role: Information Technology
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2025

User friendly, intuitive and amazing visual tool

Likeliness to Recommend

8 /10

What differentiates Tableau from other similar products?

- user-friendly and intuitive so it's great for new users - flexible dashboard layouts - powerful visual options - high-level customization

What is your favorite aspect of this product?

- in-depth visual analytics and high-level customization - tableau public also allows you to share your tableau dashboards publicly for collaborations. - very user-friendly as there wasn't a deep learning curve when I first started using tableau

What do you dislike most about this product?

- tableau desktop is quite expensive and costly; tableau public is free but has limited functionality.

What recommendations would you give to someone considering this product?

it's important to understand the pros and cons for this product as there are many other data visualization tools in the business intelligence market. In general, Tableau is preferred for advanced, in-depth visual analytics and high level customization. If someone is looking for something simpler and basic, there are other options (e.g. Power BI, Excel) as they are seen as simpler and more accessible tool for basic analysis.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

John O.

  • Role: Information Technology
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2025

Intuitive Visualization with Advanced Analytics

Likeliness to Recommend

9 /10

What differentiates Tableau from other similar products?

Tableau has a large, active user community and extensive resources (training, forums, extensions), making it easier to learn and solve problems. Tableau offers a broad set of built-in visualizations and lets users build highly customized dashboards with interactive filters and actions.

What is your favorite aspect of this product?

My favorite aspect of Tableau is its intuitive drag-and-drop interface that empowers users to create powerful, interactive visualizations quickly—without needing advanced technical skills.

What do you dislike most about this product?

What I dislike most about Tableau is its limited built-in advanced analytics and predictive modeling capabilities.

What recommendations would you give to someone considering this product?

Understand your team’s skill level, data complexity, and reporting goals. Tableau shines in interactive visualization but may need supplements for advanced analytics or heavy data prep. Invest time in Tableau’s training resources and tap into its vibrant community—this will speed up your learning curve and help solve challenges quickly.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

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