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Salesforce.com Inc

Tableau

Composite Score

8.8 /10

CX Score

9.0 /10

316 Reviews Write a Review

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What is Tableau?

Tableau is a visual analytics platform transforming the way we use data to solve problems—empowering people and organizations to make the most of their data. From connection through collaboration, Tableau is a powerful, secure, and flexible end-to-end analytics platform.

Company Details

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Awards & Recognition

Tableau won the following awards in the Business Intelligence & Analytics - Enterprise category

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2026 Data Quadrant Champion

Latest Award, 2026

7 Top Rated Capabilities

15 Top Rated Features

Latest Award, 2026

2025 Emotional Footprint Champion

2025

2025 Data Quadrant Champion

2025

6 Top Rated Capabilities

12 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

2024 Data Quadrant Champion

2024

8 Top Rated Capabilities

10 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Product Impact

2023

2023 Data Quadrant Champion

2023

10 Top Rated Capabilities

13 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience
Product Impact

2022

2022 Data Quadrant Champion

2022

10 Top Rated Capabilities

10 Top Rated Features

2022

Tableau Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Tableau.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

96 Plan to Renew

2
Since last award

82 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Tableau?

2% Negative

5% Neutral

93% Positive

Pros

Helps Innovate
Reliable
Fair
Efficient Service

Feature Ratings

Average 83

Dashboard

Data Exploration and Visualization

Real-Time Visualization

Data Connectors and Data Mashup

Advanced Analytics and Data Science

Collaboration

Operational Reporting Capabilities

Spatial Analysis

Data Modelling Tools

Metadata Management

BI Security

Vendor Capability Ratings

Average 81

Business Value Created

Breadth of Features

Ease of Data Integration

Ease of Implementation

Usability and Intuitiveness

Quality of Features

Ease of Customization

Availability and Quality of Training

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support

Also Featured in...

Business Intelligence & Analytics - Midmarket

Score 8.9

View Tableau in this category (opens in a new tab)

Tableau Reviews

Kunal G.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jan 2025

User-friendly interface

Likeliness to Recommend

9 /10

What differentiates Tableau from other similar products?

It can create visually engaging dashboards and charts, allowing users to easily interpret complex data set

What is your favorite aspect of this product?

User-friendly interface ie drag-and-drop interface makes data exploration and visualization accessible even for non-technical users.

What do you dislike most about this product?

Tableau can be relatively expensive, especially for individual users.

What recommendations would you give to someone considering this product?

Its useful for Business analysts, data scientists and marketing teams wanting to present data-driven insights in an engaging manner.

Pros

Continually Improving Product
Inspires Innovation
Saves Time
Transparent

Dev B.

Role: Information Technology
Industry: Engineering
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2025

Powerful and intuitive, but expensive.

Likeliness to Recommend

10 /10

What differentiates Tableau from other similar products?

Tableau stands out for its powerful data visualization capabilities, user-friendly drag-and-drop interface, and ability to connect to numerous data sources seamlessly. It excels in real-time data analysis and interactive dashboards, making it a top choice for business intelligence. Its strong community and integration with AI-driven insights further differentiate it from competitors.

What is your favorite aspect of this product?

One of the best aspects of Tableau is its intuitive drag-and-drop interface, which makes data visualization accessible even to non-technical users. It allows for quick exploration of data, creating interactive dashboards without requiring extensive coding. The ability to connect to various data sources in real time and generate insightful visualizations with ease is what makes it stand out.

What do you dislike most about this product?

One of the biggest drawbacks of Tableau is its pricing, which can be expensive for small businesses or individual users. Additionally, while its drag-and-drop interface is user-friendly, complex data transformations often require external tools or advanced SQL knowledge. Performance can also slow down when handling very large datasets, especially without proper optimization.

What recommendations would you give to someone considering this product?

If you're considering Tableau, ensure it fits your data visualization needs and budget, as it can be costly. Check its compatibility with your data sources and optimize performance for large datasets. Take advantage of training resources and the strong community to get the most out of its features.

Pros

Enables Productivity
Saves Time
Respectful
Fair

Cons

Less Reliable
Less Effective Service
Leverages Incumbent Status

Ajay S.

Role: Sales Marketing
Industry: Retail
Involvement: Vendor Selection and Purchasing

Validated Review

Verified Reviewer

Submitted Jan 2025

Fantastic Product

Likeliness to Recommend

10 /10

What differentiates Tableau from other similar products?

User-friendly: Some alternatives to Tableau, like Domo, are designed to be fast, transparent, and user-friendly

What is your favorite aspect of this product?

AI and ML technologies: Some alternatives to Tableau, like Looker and Qlik Sense, use AI and ML technologies to help users understand and use data

What do you dislike most about this product?

Nothing else

What recommendations would you give to someone considering this product?

Please take and use

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Tableau

What is Tableau?

Company Details

Book a Free Demo Today!

Awards & Recognition

2026 Data Quadrant Champion

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Emotional Footprint Champion

2022 Data Quadrant Champion

Tableau Ratings

88 Likeliness to Recommend

1 Since last award

96 Plan to Renew

2 Since last award

82 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Tableau?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Dashboard Includes alerts and notifications, KPIs, visual analytics, and interactive features.

Data Exploration and Visualization Ability to visually manipulate, interact with, and explore data, and perform basic descriptive statistics and pattern detection.

Real-Time Visualization Ability to analyze and visualize data as soon as it becomes available via data-streaming pipelines.

Data Connectors and Data Mashup Connect to, merge and clean data from multiple diverse data sources.

Advanced Analytics and Data Science Techniques including predictive, data and text mining, machine learning, forecasting, what-if analysis, sentiment analysis etc.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Operational Reporting Capabilities Real-time detailed reporting to support operational business processes.

Spatial Analysis Ability to natively visualize and analyze spatial data out of the box tied to postcode, zipcode or spacial co-ordinates.

Data Modelling Tools Includes ability to model complex relationships between internal application sources and other parties.

Metadata Management A metadata layer makes reporting easy and eliminates the need for coding and SQL, allowing users to see and access information in simple business language.

BI Security Data access control management, including access permissions management, user authentication and enforcement of access permissions via technology.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Business Intelligence & Analytics - Midmarket

Tableau Reviews

Kunal G.

User-friendly interface

Likeliness to Recommend

Pros

Dev B.

Powerful and intuitive, but expensive.

Likeliness to Recommend

Pros

Cons

Ajay S.

Fantastic Product

Likeliness to Recommend

Pros

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Looker

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2
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Feature Ratings

Dashboard

Data Exploration and Visualization

Real-Time Visualization

Data Connectors and Data Mashup

Advanced Analytics and Data Science

Collaboration

Operational Reporting Capabilities

Spatial Analysis

Data Modelling Tools

Metadata Management

BI Security

Vendor Capability Ratings

Business Value Created

Breadth of Features

Ease of Data Integration

Ease of Implementation

Usability and Intuitiveness

Quality of Features

Ease of Customization

Availability and Quality of Training

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support