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Salesforce.com Inc

Tableau

Composite Score

8.8 /10

CX Score

9.0 /10

311 Reviews Write a Review

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What is Tableau?

Tableau is a visual analytics platform transforming the way we use data to solve problems—empowering people and organizations to make the most of their data. From connection through collaboration, Tableau is a powerful, secure, and flexible end-to-end analytics platform.

Company Details

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Awards & Recognition

Tableau won the following awards in the Business Intelligence & Analytics - Enterprise category

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2026 Data Quadrant Champion

Latest Award, 2026

7 Top Rated Capabilities

15 Top Rated Features

Latest Award, 2026

2025 Emotional Footprint Champion

2025

2025 Data Quadrant Champion

2025

6 Top Rated Capabilities

12 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

2024 Data Quadrant Champion

2024

8 Top Rated Capabilities

10 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Product Impact

2023

2023 Data Quadrant Champion

2023

10 Top Rated Capabilities

13 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience
Product Impact

2022

2022 Data Quadrant Champion

2022

10 Top Rated Capabilities

10 Top Rated Features

2022

Tableau Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Tableau.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Tableau?

2% Negative

5% Neutral

93% Positive

Pros

Helps Innovate
Reliable
Unique Features
Fair

Feature Ratings

Average 83

Dashboard

Data Exploration and Visualization

Data Connectors and Data Mashup

Real-Time Visualization

Advanced Analytics and Data Science

Collaboration

Spatial Analysis

Operational Reporting Capabilities

BI Platform Administration

BI Security

Self Service and Ad Hoc Capabilities

Vendor Capability Ratings

Average 82

Business Value Created

Breadth of Features

Usability and Intuitiveness

Ease of Data Integration

Ease of Implementation

Availability and Quality of Training

Quality of Features

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support

Also Featured in...

Business Intelligence & Analytics - Midmarket

Score 8.9

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Tableau Reviews

Pooja D.

Role: Industry Specific Role
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2026

Turn Complex Data into Clarity & Effortlessly.

Likeliness to Recommend

9 /10

What differentiates Tableau from other similar products?

Tableau is able to turn complex data into clear, interactive visualizations. It makes it easy to explore data, identify trends and surface insights without needing deep technical abilities.

What is your favorite aspect of this product?

Especially well for self-service analytics, allowing business users to answer their own questions while reducing ad-hoc reporting requests.

What do you dislike most about this product?

Although Tableau is generally easy to use, there is a steep learning curve for some of its more complex features, such as computed fields, LOD expressions, and table computations.

What recommendations would you give to someone considering this product?

Real-time dashboards and drill-down features help identify trends, anomalies, and KPIs instantly and empowers team members to explore data themselves without depending on analysts for every report.

Pros

Reliable
Performance Enhancing
Trustworthy
Unique Features

Cons

Less Friendly Negotiation

Mikeson R.

Role: Industry Specific Role
Industry: Transportation
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2025

Helps user analyze large complex datasets.

Likeliness to Recommend

9 /10

What differentiates Tableau from other similar products?

The ease of data exploration makes it more good than others, their advanced visual analytics are so good and also strong visualization quality makes it more impactful.

What is your favorite aspect of this product?

I loved its drag and drop dashboard creation, it allows me to build powerful visual reports without writing complex codes.

What do you dislike most about this product?

Advanced calculations can be confusing at first, overwhelming for beginners.

What recommendations would you give to someone considering this product?

Tableau is worth the investment, however smaller teams should weigh the cost and learning effort before use.

Pros

Continually Improving Product
Efficient Service
Caring
Client's Interest First

Helen M.

Role: Finance
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2025

A new view for your financial data

Likeliness to Recommend

8 /10

What differentiates Tableau from other similar products?

Tableau is an essential tool for our accounting team, helping us efficiently turn complex financial data into actionable insights. We no longer have to rely on static Excel reports, as now we have access to real-time dashboards, which saves us time and effort for sure.

What is your favorite aspect of this product?

The comparison between projected and actual costs is now done quickly, which then helps in identifying overspending areas immediately. It's also easy for me to combine ERP, accounting, and payroll data into one single dashboard with the help of multi-source integration.

What do you dislike most about this product?

Large financial datasets slow down performance, and combining multiple data sources often demands pre-processing outside the platform.

What recommendations would you give to someone considering this product?

I would recommend you use Tableau’s storytelling feature as it lets you present all the financial insights with a clear perspective effortlessly.

Pros

Helps Innovate
Performance Enhancing
Efficient Service
Inspires Innovation

Tableau

What is Tableau?

Company Details

Book a Free Demo Today!

Awards & Recognition

2026 Data Quadrant Champion

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Emotional Footprint Champion

2022 Data Quadrant Champion

Tableau Ratings

89 Likeliness to Recommend

97 Plan to Renew

1 Since last award

83 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Tableau?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Dashboard Includes alerts and notifications, KPIs, visual analytics, and interactive features.

Data Exploration and Visualization Ability to visually manipulate, interact with, and explore data, and perform basic descriptive statistics and pattern detection.

Data Connectors and Data Mashup Connect to, merge and clean data from multiple diverse data sources.

Real-Time Visualization Ability to analyze and visualize data as soon as it becomes available via data-streaming pipelines.

Advanced Analytics and Data Science Techniques including predictive, data and text mining, machine learning, forecasting, what-if analysis, sentiment analysis etc.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Spatial Analysis Ability to natively visualize and analyze spatial data out of the box tied to postcode, zipcode or spacial co-ordinates.

Operational Reporting Capabilities Real-time detailed reporting to support operational business processes.

BI Platform Administration Centralized console to manage BI portal administration. Management metrics and reports on usage, resource utilization, security, and other activities.

BI Security Data access control management, including access permissions management, user authentication and enforcement of access permissions via technology.

Self Service and Ad Hoc Capabilities Selected user groups are able to interact with BI data, slice and dice, and find answers on their own.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Business Intelligence & Analytics - Midmarket

Tableau Reviews

Pooja D.

Turn Complex Data into Clarity & Effortlessly.

Likeliness to Recommend

Pros

Cons

Mikeson R.

Helps user analyze large complex datasets.

Likeliness to Recommend

Pros

Helen M.

A new view for your financial data

Likeliness to Recommend

Pros

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Looker

1
Since last award

Feature Ratings

Dashboard

Data Exploration and Visualization

Data Connectors and Data Mashup

Real-Time Visualization

Advanced Analytics and Data Science

Collaboration

Spatial Analysis

Operational Reporting Capabilities

BI Platform Administration

BI Security

Self Service and Ad Hoc Capabilities

Vendor Capability Ratings

Business Value Created

Breadth of Features

Usability and Intuitiveness

Ease of Data Integration

Ease of Implementation

Availability and Quality of Training

Quality of Features

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support