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Salesforce.com Inc

Tableau

Composite Score

8.8 /10

CX Score

9.0 /10

311 Reviews Write a Review

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What is Tableau?

Tableau is a visual analytics platform transforming the way we use data to solve problems—empowering people and organizations to make the most of their data. From connection through collaboration, Tableau is a powerful, secure, and flexible end-to-end analytics platform.

Company Details

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Awards & Recognition

Tableau won the following awards in the Business Intelligence & Analytics - Enterprise category

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2026 Data Quadrant Champion

Latest Award, 2026

7 Top Rated Capabilities

15 Top Rated Features

Latest Award, 2026

2025 Emotional Footprint Champion

2025

2025 Data Quadrant Champion

2025

6 Top Rated Capabilities

12 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

2024 Data Quadrant Champion

2024

8 Top Rated Capabilities

10 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Product Impact

2023

2023 Data Quadrant Champion

2023

10 Top Rated Capabilities

13 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience
Product Impact

2022

2022 Data Quadrant Champion

2022

10 Top Rated Capabilities

10 Top Rated Features

2022

Tableau Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Tableau.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Tableau?

2% Negative

5% Neutral

93% Positive

Pros

Helps Innovate
Reliable
Unique Features
Fair

Feature Ratings

Average 83

Dashboard

Data Exploration and Visualization

Data Connectors and Data Mashup

Real-Time Visualization

Advanced Analytics and Data Science

Collaboration

Spatial Analysis

Operational Reporting Capabilities

BI Platform Administration

BI Security

Self Service and Ad Hoc Capabilities

Vendor Capability Ratings

Average 82

Business Value Created

Breadth of Features

Usability and Intuitiveness

Ease of Data Integration

Ease of Implementation

Availability and Quality of Training

Quality of Features

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support

Also Featured in...

Business Intelligence & Analytics - Midmarket

Score 8.9

View Tableau in this category (opens in a new tab)

Tableau Reviews

Debasis N.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted May 2022

One of the best data visualization tool in the mar

Likeliness to Recommend

9 /10

What differentiates Tableau from other similar products?

Tableau is very user friendly, easy to understand and easy to integrate with other tools. Almost every organization is using Tableau either directly or indirectly.

What is your favorite aspect of this product?

You can easily integrate Tableau with Excel, Access and other SQL tools. You can even use RPA (UiPath) to visualize your data automation

What do you dislike most about this product?

As of now there is nothing I dislike about Tableau or any of it's features.

What recommendations would you give to someone considering this product?

If your company is passionate about data expects meaningful analysis from it then you must consider this tool.

Pros

Reliable
Performance Enhancing
Enables Productivity
Unique Features

Cameron W.

Role: Sales Marketing
Industry: Energy
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2022

Awesome Market Research Product!

Likeliness to Recommend

9 /10

What differentiates Tableau from other similar products?

User friendly and intuitive.

What is your favorite aspect of this product?

Depth and breadth of data available to effectively generate leads and prospect.

What do you dislike most about this product?

Some information is not up to date.

What recommendations would you give to someone considering this product?

I recommend this to any sales organization looking for an additional resource to help research and prospect.

Pros

Reliable
Performance Enhancing
Enables Productivity
Client Friendly Policies

Debarpan M.

Role: Student Academic
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted May 2022

Excellent data visualization application

Likeliness to Recommend

10 /10

What differentiates Tableau from other similar products?

Tableau has a massive capability of creating meaningful visualisations according to the requirements of the business. It can connect to data sources, process the data, perform necessary aggregations and calculations and finally allow insightful visualisations. It can analyse huge volumes of data to extract insights and consequently lead the organisation towards a more data-driven decision making culture.

What is your favorite aspect of this product?

User-friendly and intuitive UI similar to a canvas. It has the functionality of automated data refresh for near real-time reporting. Provision of providing access to all or some reports according to the user's role in the organisation. Customised visualisations and ad hoc reporting capability. Perform advanced analytics to uncover insights from the data.

What do you dislike most about this product?

License fees could be an obstacle for small enterprises running small projects.

What recommendations would you give to someone considering this product?

This software can increase the efficiency of business processes tremendously and add massive value to businesses, it can connect to multiple data sources ranging from flat files to cloud servers. It has a huge impact on the reporting capability of the organisations.

Pros

Helps Innovate
Reliable
Enables Productivity
Trustworthy

Tableau

What is Tableau?

Company Details

Book a Free Demo Today!

Awards & Recognition

2026 Data Quadrant Champion

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Emotional Footprint Champion

2022 Data Quadrant Champion

Tableau Ratings

89 Likeliness to Recommend

97 Plan to Renew

1 Since last award

83 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Tableau?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Dashboard Includes alerts and notifications, KPIs, visual analytics, and interactive features.

Data Exploration and Visualization Ability to visually manipulate, interact with, and explore data, and perform basic descriptive statistics and pattern detection.

Data Connectors and Data Mashup Connect to, merge and clean data from multiple diverse data sources.

Real-Time Visualization Ability to analyze and visualize data as soon as it becomes available via data-streaming pipelines.

Advanced Analytics and Data Science Techniques including predictive, data and text mining, machine learning, forecasting, what-if analysis, sentiment analysis etc.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Spatial Analysis Ability to natively visualize and analyze spatial data out of the box tied to postcode, zipcode or spacial co-ordinates.

Operational Reporting Capabilities Real-time detailed reporting to support operational business processes.

BI Platform Administration Centralized console to manage BI portal administration. Management metrics and reports on usage, resource utilization, security, and other activities.

BI Security Data access control management, including access permissions management, user authentication and enforcement of access permissions via technology.

Self Service and Ad Hoc Capabilities Selected user groups are able to interact with BI data, slice and dice, and find answers on their own.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Business Intelligence & Analytics - Midmarket

Tableau Reviews

Debasis N.

One of the best data visualization tool in the mar

Likeliness to Recommend

Pros

Cameron W.

Awesome Market Research Product!

Likeliness to Recommend

Pros

Debarpan M.

Excellent data visualization application

Likeliness to Recommend

Pros

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Looker

1
Since last award

Feature Ratings

Dashboard

Data Exploration and Visualization

Data Connectors and Data Mashup

Real-Time Visualization

Advanced Analytics and Data Science

Collaboration

Spatial Analysis

Operational Reporting Capabilities

BI Platform Administration

BI Security

Self Service and Ad Hoc Capabilities

Vendor Capability Ratings

Business Value Created

Breadth of Features

Usability and Intuitiveness

Ease of Data Integration

Ease of Implementation

Availability and Quality of Training

Quality of Features

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support