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Salesforce.com Inc

Tableau

Composite Score

8.8 /10

CX Score

9.0 /10

311 Reviews Write a Review

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What is Tableau?

Tableau is a visual analytics platform transforming the way we use data to solve problems—empowering people and organizations to make the most of their data. From connection through collaboration, Tableau is a powerful, secure, and flexible end-to-end analytics platform.

Company Details

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Awards & Recognition

Tableau won the following awards in the Business Intelligence & Analytics - Enterprise category

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2026 Data Quadrant Champion

Latest Award, 2026

7 Top Rated Capabilities

15 Top Rated Features

Latest Award, 2026

2025 Emotional Footprint Champion

2025

2025 Data Quadrant Champion

2025

6 Top Rated Capabilities

12 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

2024 Data Quadrant Champion

2024

8 Top Rated Capabilities

10 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Product Impact

2023

2023 Data Quadrant Champion

2023

10 Top Rated Capabilities

13 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience
Product Impact

2022

2022 Data Quadrant Champion

2022

10 Top Rated Capabilities

10 Top Rated Features

2022

Tableau Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Tableau.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Tableau?

2% Negative

5% Neutral

93% Positive

Pros

Helps Innovate
Reliable
Unique Features
Fair

Feature Ratings

Average 83

Dashboard

Data Exploration and Visualization

Data Connectors and Data Mashup

Real-Time Visualization

Advanced Analytics and Data Science

Collaboration

Spatial Analysis

Operational Reporting Capabilities

BI Platform Administration

BI Security

Self Service and Ad Hoc Capabilities

Vendor Capability Ratings

Average 82

Business Value Created

Breadth of Features

Usability and Intuitiveness

Ease of Data Integration

Ease of Implementation

Availability and Quality of Training

Quality of Features

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support

Also Featured in...

Business Intelligence & Analytics - Midmarket

Score 8.9

View Tableau in this category (opens in a new tab)

Tableau Reviews

Mateo Alejandro G.

Role: Sales Marketing
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2022

Your business analysis tool

Likeliness to Recommend

9 /10

What differentiates Tableau from other similar products?

We use Tableau Public as a data reporting toolset, dashboards within the marketing team, it is suitable for more traditional organizations, with a lot of experienced staff who can spend time creating good dashboards with it. It is a software that offers us 4 components of TABLEAU which are: TABLEAU Prep, TABLEAU Desktop, TABLEAU online, TABLEAU server.

What is your favorite aspect of this product?

As the Tableau service is free, it has allowed us a good analysis in data reports, we have built incredible visualizations with it, it allows us to share dashboards and great Variety of data sources supported by its connectors, from flat files, Excel, RDBMS and Hadoop to NoSQL databases.

What do you dislike most about this product?

The full license of the program is very expensive so it leads only to use the Tableau Public product which is free. It also has slow rendering when the volume is larger than usual. the data file must be clearly filtered, which means that all columns must be consistent, with no extra space. Otherwise, it will cause problems in the dataset.

What recommendations would you give to someone considering this product?

For this type of software is better to have the free version (Tableau Public) because with its light version is better not helped with data and dashboard reports, the data must be clearly filtered to have no inconsistencies in the columns with no extra space so as not to have problems in the dataset in Tableau Public.

Pros

Helps Innovate
Efficient Service
Effective Service
Inspires Innovation

Inho L.

Role: Industry Specific Role
Industry: Engineering
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2022

Easy to Use Data Modeling Program.

Likeliness to Recommend

9 /10

What differentiates Tableau from other similar products?

Tableau doesn’t involve any manual process to collect, prepare, model and visualize data.

What is your favorite aspect of this product?

Tableau reduce data deduplication by collecting geospatial, structured and unstructured data across multi-cloud and on-premise sources.

What do you dislike most about this product?

Desktop application was overwhelming to customize when I was a new user until I acquired tutorials from the vendor.

What recommendations would you give to someone considering this product?

Make data centric decisions by modeling and virtualizing data from all data sources.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Daniel P.

Role: Information Technology
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2022

Data visualization perfect

Likeliness to Recommend

9 /10

What differentiates Tableau from other similar products?

It provides a desktop app that works fine offline

What is your favorite aspect of this product?

data visualization with maps

What do you dislike most about this product?

no, i like all the features

What recommendations would you give to someone considering this product?

Go for it, it's more advanced than excel

Pros

Reliable
Performance Enhancing
Unique Features
Effective Service

Cons

Less Friendly Negotiation

Tableau

What is Tableau?

Company Details

Book a Free Demo Today!

Awards & Recognition

2026 Data Quadrant Champion

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Emotional Footprint Champion

2022 Data Quadrant Champion

Tableau Ratings

89 Likeliness to Recommend

97 Plan to Renew

1 Since last award

83 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Tableau?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Dashboard Includes alerts and notifications, KPIs, visual analytics, and interactive features.

Data Exploration and Visualization Ability to visually manipulate, interact with, and explore data, and perform basic descriptive statistics and pattern detection.

Data Connectors and Data Mashup Connect to, merge and clean data from multiple diverse data sources.

Real-Time Visualization Ability to analyze and visualize data as soon as it becomes available via data-streaming pipelines.

Advanced Analytics and Data Science Techniques including predictive, data and text mining, machine learning, forecasting, what-if analysis, sentiment analysis etc.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Spatial Analysis Ability to natively visualize and analyze spatial data out of the box tied to postcode, zipcode or spacial co-ordinates.

Operational Reporting Capabilities Real-time detailed reporting to support operational business processes.

BI Platform Administration Centralized console to manage BI portal administration. Management metrics and reports on usage, resource utilization, security, and other activities.

BI Security Data access control management, including access permissions management, user authentication and enforcement of access permissions via technology.

Self Service and Ad Hoc Capabilities Selected user groups are able to interact with BI data, slice and dice, and find answers on their own.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Business Intelligence & Analytics - Midmarket

Tableau Reviews

Mateo Alejandro G.

Your business analysis tool

Likeliness to Recommend

Pros

Inho L.

Easy to Use Data Modeling Program.

Likeliness to Recommend

Pros

Daniel P.

Data visualization perfect

Likeliness to Recommend

Pros

Cons

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Looker

1
Since last award

Feature Ratings

Dashboard

Data Exploration and Visualization

Data Connectors and Data Mashup

Real-Time Visualization

Advanced Analytics and Data Science

Collaboration

Spatial Analysis

Operational Reporting Capabilities

BI Platform Administration

BI Security

Self Service and Ad Hoc Capabilities

Vendor Capability Ratings

Business Value Created

Breadth of Features

Usability and Intuitiveness

Ease of Data Integration

Ease of Implementation

Availability and Quality of Training

Quality of Features

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support