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Salesforce.com Inc

Tableau

Composite Score

8.8 /10

CX Score

9.0 /10

316 Reviews Write a Review

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What is Tableau?

Tableau is a visual analytics platform transforming the way we use data to solve problems—empowering people and organizations to make the most of their data. From connection through collaboration, Tableau is a powerful, secure, and flexible end-to-end analytics platform.

Company Details

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Awards & Recognition

Tableau won the following awards in the Business Intelligence & Analytics - Enterprise category

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2026 Data Quadrant Champion

Latest Award, 2026

7 Top Rated Capabilities

15 Top Rated Features

Latest Award, 2026

2025 Emotional Footprint Champion

2025

2025 Data Quadrant Champion

2025

6 Top Rated Capabilities

12 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

2024 Data Quadrant Champion

2024

8 Top Rated Capabilities

10 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Product Impact

2023

2023 Data Quadrant Champion

2023

10 Top Rated Capabilities

13 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience
Product Impact

2022

2022 Data Quadrant Champion

2022

10 Top Rated Capabilities

10 Top Rated Features

2022

Tableau Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Tableau.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

96 Plan to Renew

2
Since last award

82 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Tableau?

2% Negative

5% Neutral

93% Positive

Pros

Helps Innovate
Reliable
Fair
Efficient Service

Feature Ratings

Average 83

Dashboard

Data Exploration and Visualization

Real-Time Visualization

Data Connectors and Data Mashup

Advanced Analytics and Data Science

Collaboration

Operational Reporting Capabilities

Spatial Analysis

Data Modelling Tools

Metadata Management

BI Security

Vendor Capability Ratings

Average 81

Business Value Created

Breadth of Features

Ease of Data Integration

Ease of Implementation

Usability and Intuitiveness

Quality of Features

Ease of Customization

Availability and Quality of Training

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support

Also Featured in...

Business Intelligence & Analytics - Midmarket

Score 8.9

View Tableau in this category (opens in a new tab)

Tableau Reviews

Poula P.

Role: Information Technology
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2022

Effective Data Visualization and Management

Likeliness to Recommend

9 /10

What differentiates Tableau from other similar products?

Besides being a great business intelligence software, Tableau also comes with best data visualization and management features

What is your favorite aspect of this product?

Setting up Tableau is straightforward I like the many data management features It makes business intelligence easy

What do you dislike most about this product?

Using Tableau requires lots of training

What recommendations would you give to someone considering this product?

I recommend Tableau for its effectiveness it is affordable and makes business intelligence easy

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Enables Productivity

Aarti Sandeep A.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2022

Great for data analysis!

Likeliness to Recommend

9 /10

What differentiates Tableau from other similar products?

Tableau is one of the best data analysis softwares in the market, which a great demand in the job market as well. It is a great tool to use for handling large amounts of data to get intuitive representations in a quick and smooth process. Tableau provides a wide range of charts that can be used to represent your data, and allows you to collate your charts in an interactive dashboard, which is super important for meetings. As compared to other products, this one can handle a very large dataset without causing any effect on its efficiency.

What is your favorite aspect of this product?

The basic working of Tableau can be learned easily, and this is great for beginners who are looking to enter the world of data analytics. If a user wants to dive deeper into the different features and tools provided by Tableau, it might take a little longer and more practice. One of the best things about this is that it provides free licensed versions for students. This can prove to be very useful for all the students who are on a budget crunch, but still are enthusiastic about data analytics.

What do you dislike most about this product?

There are not many major drawbacks to using Tableau, only that small organizations looking to buy this might find the pricing a little steep. Other than that, it has some great features and tools.

What recommendations would you give to someone considering this product?

If you are a student and you're venturing into the world of data analytics, you should get the free licensed version from the official Tableau website. This is a great initiative by the company, which will help a lot of students learn about something they are passionate about while saving money.

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Role: Consultant
Industry: Engineering
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Nov 2022

Amazing Product!

Likeliness to Recommend

9 /10

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Tableau

What is Tableau?

Company Details

Book a Free Demo Today!

Awards & Recognition

2026 Data Quadrant Champion

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Emotional Footprint Champion

2022 Data Quadrant Champion

Tableau Ratings

88 Likeliness to Recommend

1 Since last award

96 Plan to Renew

2 Since last award

82 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Tableau?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Dashboard Includes alerts and notifications, KPIs, visual analytics, and interactive features.

Data Exploration and Visualization Ability to visually manipulate, interact with, and explore data, and perform basic descriptive statistics and pattern detection.

Real-Time Visualization Ability to analyze and visualize data as soon as it becomes available via data-streaming pipelines.

Data Connectors and Data Mashup Connect to, merge and clean data from multiple diverse data sources.

Advanced Analytics and Data Science Techniques including predictive, data and text mining, machine learning, forecasting, what-if analysis, sentiment analysis etc.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Operational Reporting Capabilities Real-time detailed reporting to support operational business processes.

Spatial Analysis Ability to natively visualize and analyze spatial data out of the box tied to postcode, zipcode or spacial co-ordinates.

Data Modelling Tools Includes ability to model complex relationships between internal application sources and other parties.

Metadata Management A metadata layer makes reporting easy and eliminates the need for coding and SQL, allowing users to see and access information in simple business language.

BI Security Data access control management, including access permissions management, user authentication and enforcement of access permissions via technology.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Business Intelligence & Analytics - Midmarket

Tableau Reviews

Poula P.

Effective Data Visualization and Management

Likeliness to Recommend

Pros

Aarti Sandeep A.

Great for data analysis!

Likeliness to Recommend

Pros

Amazing Product!

Likeliness to Recommend

Pros

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Looker

1
Since last award

2
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1
Since last award

Feature Ratings

Dashboard

Data Exploration and Visualization

Real-Time Visualization

Data Connectors and Data Mashup

Advanced Analytics and Data Science

Collaboration

Operational Reporting Capabilities

Spatial Analysis

Data Modelling Tools

Metadata Management

BI Security

Vendor Capability Ratings

Business Value Created

Breadth of Features

Ease of Data Integration

Ease of Implementation

Usability and Intuitiveness

Quality of Features

Ease of Customization

Availability and Quality of Training

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support