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Salesforce.com Inc

Tableau

Composite Score

8.8 /10

CX Score

9.0 /10

321 Reviews Write a Review

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What is Tableau?

Tableau is a visual analytics platform transforming the way we use data to solve problems—empowering people and organizations to make the most of their data. From connection through collaboration, Tableau is a powerful, secure, and flexible end-to-end analytics platform.

Company Details

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Awards & Recognition

Tableau won the following awards in the Business Intelligence & Analytics - Enterprise category

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2026 Data Quadrant Champion

Latest Award, 2026

7 Top Rated Capabilities

15 Top Rated Features

Latest Award, 2026

2025 Emotional Footprint Champion

2025

2025 Data Quadrant Champion

2025

6 Top Rated Capabilities

12 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

2024 Data Quadrant Champion

2024

8 Top Rated Capabilities

10 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Product Impact

2023

2023 Data Quadrant Champion

2023

10 Top Rated Capabilities

13 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience
Product Impact

2022

2022 Data Quadrant Champion

2022

10 Top Rated Capabilities

10 Top Rated Features

2022

Tableau Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Tableau.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

96 Plan to Renew

2
Since last award

82 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Tableau?

2% Negative

5% Neutral

93% Positive

Pros

Helps Innovate
Reliable
Fair
Respectful

Feature Ratings

Average 83

Dashboard

Data Exploration and Visualization

Data Connectors and Data Mashup

Advanced Analytics and Data Science

Real-Time Visualization

Collaboration

Spatial Analysis

Operational Reporting Capabilities

Data Modelling Tools

BI Security

Self Service and Ad Hoc Capabilities

Vendor Capability Ratings

Average 81

Business Value Created

Breadth of Features

Ease of Data Integration

Quality of Features

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support

Also Featured in...

Business Intelligence & Analytics - Midmarket

Score 8.9

View Tableau in this category (opens in a new tab)

Tableau Reviews

Ericand-İlişkileri S.

Role: Human Resources
Industry: Utilities
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2022

A fast and efficient data analysis tool.

Likeliness to Recommend

10 /10

What differentiates Tableau from other similar products?

Most data sources are simpler to integrate, making it simpler to automate reports and create top-notch graphics. Guidelines for data governance and welfare benefits help to ensure the user-level management, reporting, and control of client data. Tableau Viz of the Day is one of the top websites showcasing new information.

What is your favorite aspect of this product?

One of our most valued strengths is the ability to manage extensive data collection. Its complete import/export capabilities and live data source connections, which include fast and dependable SQL databases, appeal to us. The dashboards and reports are snappy and function well on mobile devices. Other users have provided helpful information on building complex dashboards using parameters, sets, and measurements.

What do you dislike most about this product?

The app may take some time to get used to because of the reasonably high learning curve. When conducting analysis or developing visualizations, many user interface components are complex. This can be necessary to guarantee the desktop product's maximum functionality. The user needs access to more training resources to use the technology more effectively.

What recommendations would you give to someone considering this product?

It might look fabulous if you can post a detailed report. There are flawless graphs and figures. It also provides simple user administration. Different data sources can be combined very easily. Easy report development with integrated analytics to help with data entry. Predetermined data have already been provided. We don't always need to write reports; sometimes templates are enough.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Dougie A.

Role: Industry Specific Role
Industry: Banking
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2022

Great visualisations

Likeliness to Recommend

8 /10

What differentiates Tableau from other similar products?

Great visualisations

What is your favorite aspect of this product?

Data visualisation options

What do you dislike most about this product?

Web based toll

What recommendations would you give to someone considering this product?

Use the desktop app

Pros

Helps Innovate
Unique Features
Effective Service
Friendly Negotiation

Cons

Slower Product Innovation
Less Productive
Less Caring

Sydney L.

Role: Sales Marketing
Industry: Food and Beverage
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Dec 2022

Game changing platform

Likeliness to Recommend

9 /10

What differentiates Tableau from other similar products?

Tableau is a trustworthy, reliable product in the market and has established this reputation through their consistent results

What is your favorite aspect of this product?

The customized dashboards are the best feature of this product!

What do you dislike most about this product?

Sometimes, my dashboards get a bit unorganized and it’s hard to keep track of all of our data

What recommendations would you give to someone considering this product?

Definitely get connected with a tableau rep and learn about the benefits the product can provide your company

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Cons

Less Efficient Service
Less Inspiring
Less Respectful

Tableau

What is Tableau?

Company Details

Book a Free Demo Today!

Awards & Recognition

2026 Data Quadrant Champion

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Emotional Footprint Champion

2022 Data Quadrant Champion

Tableau Ratings

88 Likeliness to Recommend

1 Since last award

96 Plan to Renew

2 Since last award

82 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Tableau?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Dashboard Includes alerts and notifications, KPIs, visual analytics, and interactive features.

Data Exploration and Visualization Ability to visually manipulate, interact with, and explore data, and perform basic descriptive statistics and pattern detection.

Data Connectors and Data Mashup Connect to, merge and clean data from multiple diverse data sources.

Advanced Analytics and Data Science Techniques including predictive, data and text mining, machine learning, forecasting, what-if analysis, sentiment analysis etc.

Real-Time Visualization Ability to analyze and visualize data as soon as it becomes available via data-streaming pipelines.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Spatial Analysis Ability to natively visualize and analyze spatial data out of the box tied to postcode, zipcode or spacial co-ordinates.

Operational Reporting Capabilities Real-time detailed reporting to support operational business processes.

Data Modelling Tools Includes ability to model complex relationships between internal application sources and other parties.

BI Security Data access control management, including access permissions management, user authentication and enforcement of access permissions via technology.

Self Service and Ad Hoc Capabilities Selected user groups are able to interact with BI data, slice and dice, and find answers on their own.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Business Intelligence & Analytics - Midmarket

Tableau Reviews

Ericand-İlişkileri S.

A fast and efficient data analysis tool.

Likeliness to Recommend

Pros

Dougie A.

Great visualisations

Likeliness to Recommend

Pros

Cons

Sydney L.

Game changing platform

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Dashboard

Data Exploration and Visualization

Data Connectors and Data Mashup

Advanced Analytics and Data Science

Real-Time Visualization

Collaboration

Spatial Analysis

Operational Reporting Capabilities

Data Modelling Tools

BI Security

Self Service and Ad Hoc Capabilities

Vendor Capability Ratings

Business Value Created

Breadth of Features

Ease of Data Integration

Quality of Features

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support