Surfer SEO Customer Reviews 2025 | AI Writing Assistants

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Surfer SEO

Composite Score

8.3 /10

CX Score

8.3 /10

33 Reviews Write a Review

Claim Software

What is Surfer SEO?

Surfer uses a data-driven model, which is a viable choice for busy SEOs, marketers, and content creators. Data-driven SEO is about making decisions based on datasets instead of so-called industry standards. Surfer offers you a content optimization workflow that boosts organic traffic, improves your rank in search results, and helps grow your business.

Company Details

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Surfer SEO Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Surfer SEO.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

91 Plan to Renew

2
Since last award

78 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Surfer SEO?

6% Negative

3% Neutral

91% Positive

Pros

Reliable
Trustworthy
Efficient Service
Effective Service

Feature Ratings

Average 80

Article Summarizer

Multi-Language Support

Auto-Completion and Predictive Text

Grammar and Spellcheck

Artificial Intelligence and Natural Language Processing

Templates

Text Personalization

Collaboration

Long Form Content Generation

Integration

Style and Tone Suggestions

Vendor Capability Ratings

Average 77

Ease of Implementation

Quality of Features

Ease of IT Administration

Ease of Data Integration

Ease of Customization

Breadth of Features

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Business Value Created

Also Featured in...

Search Engine Optimization

Score 8.7

View Surfer SEO in this category (opens in a new tab)

Surfer SEO Reviews

Victoria R.

Role: Industry Specific Role
Industry: Communications
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2025

A user-friendly Seo tool that delivers smartly

Likeliness to Recommend

10 /10

What differentiates Surfer SEO from other similar products?

It stands out with its real-time data-driven, on-page optimisation recommendations and all in one intuitive interface

What is your favorite aspect of this product?

The best part for me about Surfer is its content editor

What do you dislike most about this product?

The cost. It's costly to use so I would love something a bit more affordable.

What recommendations would you give to someone considering this product?

I’d recommend taking advantage of the free trial, exploring the content editor and SERP analyzer, and using it alongside a solid keyword strategy for best results. I’d recommend taking advantage of the free trial, exploring the content editor and SERP analyzer, and using it alongside a solid keyword strategy for best results. I’d recommend taking advantage of the free trial, exploring the content editor and SERP analyzer, and using it alongside a solid keyword strategy for best results. I will recommend that the person take advantage of the free trial to explore the content editor.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Tom B.

Role: Finance
Industry: Communications
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted May 2025

Good to use

Likeliness to Recommend

8 /10

What differentiates Surfer SEO from other similar products?

Great to use

What is your favorite aspect of this product?

Activities

What do you dislike most about this product?

Adds on the page

What recommendations would you give to someone considering this product?

Great product

Pros

Inspires Innovation
Caring
Saves Time
Respectful

Cons

Less Performance Enhancing

Vikram S.

Role: Information Technology
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2025

Powerful SEO Tool with Room for Improvement

Likeliness to Recommend

10 /10

What differentiates Surfer SEO from other similar products?

data-driven, real-time content optimization approach

What is your favorite aspect of this product?

updates as you optimize your text, ensuring your content is perfectly aligned with top-ranking pages. The NLP-based keyword suggestions and competitive analysis make it incredibly easy to fine-tune content for better rankings without guesswork.

What do you dislike most about this product?

teep Learning Curve – Some features, like the Content Editor and Audit tool, require time to fully understand and utilize effectively. Lack of Backlink Analysis – Unlike tools like Ahrefs or Semrush, Surfer SEO does not offer backlink tracking or link-building suggestions. Occasionally Over-Optimized Suggestions – The NLP-based keyword recommendations sometimes lead to unnatural keyword stuffing.

What recommendations would you give to someone considering this product?

Choose the Right Plan – Surfer SEO can be pricey, so pick a plan based on your content needs. If you're a solo blogger, the basic plan might be enough, but agencies may need higher-tier plans. Use the Free Tools First – Try the Keyword Surfer Chrome extension and free trials to see if the tool fits your workflow. Don't Over-Optimize – Follow Surfer's recommendations but avoid keyword stuffing—Google prioritizes natural, high-quality content.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Surfer SEO

What is Surfer SEO?

Company Details

Need Assistance?

Awards & Recognition

Surfer SEO Ratings

83 Likeliness to Recommend

91 Plan to Renew

2 Since last award

78 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love Surfer SEO?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Article Summarizer Receive summaries of any type of content, followed by drafted responses to content-specific prompts.

Multi-Language Support Recieve content or translate text into multiple different languages.

Auto-Completion and Predictive Text Software offers suggestions for the next word or phrase as the user types based on context and commonly used phrases.

Grammar and Spellcheck Rephrase or rewrite work to adjust length, detect grammar mistakes such as spelling and punctuation, and match style of content.

Artificial Intelligence and Natural Language Processing System recommends automated similar ideas, idea clustering, automated personalized user recommendations on content, and more.

Templates Templates that have options to form blog posts and articles, social media posts, paid ads, emails, or product descriptions for any content needs.

Text Personalization Generate different versions of existing text to find the most effective wording for specific situations, and expected traffic based on competitor data.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Long Form Content Generation Prompt content creation with a single word or basic instructions and receive a list of fully-drafted responses.

Integration Customize existing to include Word/Google docs.

Style and Tone Suggestions Ensures consistent brand identity across all content and that all work remains true to the brand's pre-established voice.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Also Featured in...

Search Engine Optimization

Surfer SEO Reviews

Victoria R.

A user-friendly Seo tool that delivers smartly

Likeliness to Recommend

Pros

Tom B.

Good to use

Likeliness to Recommend

Pros

Cons

Vikram S.

Powerful SEO Tool with Room for Improvement

Likeliness to Recommend

Pros

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Feature Ratings

Article Summarizer

Multi-Language Support

Auto-Completion and Predictive Text

Grammar and Spellcheck

Artificial Intelligence and Natural Language Processing

Templates

Text Personalization

Collaboration

Long Form Content Generation

Integration

Style and Tone Suggestions

Vendor Capability Ratings

Ease of Implementation

Quality of Features

Ease of IT Administration

Ease of Data Integration

Ease of Customization

Breadth of Features

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Business Value Created