What is Sprout Social?
People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
96 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sprout Social?
Pros
- Respectful
- Enables Productivity
- Performance Enhancing
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Response Management
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Campaign Execution
Dashboards and Visualization
Social Post Archival
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Quality of Features
Ease of Customization
Ease of Data Integration
Availability and Quality of Training
Usability and Intuitiveness
Breadth of Features
Ease of IT Administration
Vendor Support
Product Strategy and Rate of Improvement
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Sprout Social Reviews
Serge S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2024
Managing and monitoring online networks
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
The ability to centrally manage all of our social media account information has saved us a lot of time.
What is your favorite aspect of this product?
The ability to schedule, manage and create content on all our social networks is what we value most as an organization about the SproutSocial platform. The ability to set up a calendar to play content is a really useful tool; the reality is that there are times when we just don't have time to come up with new ideas and this tool makes our lives a lot easier.
What do you dislike most about this product?
There aren't many things we don't like about the platform, but one thing we absolutely hate is how frustrating it is when we can't make changes to our failed posts. Every time this happens, we have to start over and redo everything, which is a huge pain.
What recommendations would you give to someone considering this product?
As far as social media management tools go, Sprout Social is at the top of the list. You can automate processes, schedule posts in advance, monitor mentions and evaluate performance, among many other important features. Its simple, easy-to-use design makes it ideal for marketing teams of any size.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
Madi M.
- Role: Sales Marketing
- Industry: Agriculture
- Involvement: Business Leader or Manager
Submitted Feb 2024
This product is extrememly helpful!
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
Sprout social is always evolving and becoming a better platform.
What is your favorite aspect of this product?
My favorite part of the platform is having all social media channels for multiple companies under one platform. It makes it easy for me to monitor and see analytics. It also is straightforward to post.
What do you dislike most about this product?
The price - it is pretty expensive.
What recommendations would you give to someone considering this product?
Ensure it works for your company and know what you want to get out of the product.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
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Luule M.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Feb 2024
Has good User interface
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
The social scheduling features are beneficial for both beginners and those adept at managing social media. This platform offers invaluable insights and analytics, which are indispensable when handling multiple social profiles. It simplifies the management process, allowing us to focus more on strategic matters. What I find appealing is that it accelerates our engagement on social media, as our team appears to be more efficient.
What is your favorite aspect of this product?
What impresses me is the ease of use of this interface, as it seems to be designed with intuitiveness in mind, making navigation a breeze. Another notable strength of Sprout Social is its robust reporting capabilities, which provide valuable analytics that aid us in formulating strategies for our social media initiatives. The handling of multiple accounts is streamlined to facilitate effortless comparison of performance with other organizations and related metrics. This feature enables professionals to keep an eye on market trends and audience engagement levels, which is especially useful for tracking trending topics.
What do you dislike most about this product?
On the flip side, Sprout Social has some shortcomings in terms of posting and scheduling. There are instances when the timing for posting isn't accurate and scheduled posts don't go live as expected, resulting in redundant operations. What frustrates me is when I schedule an impromptu post and Sprout Social fails to publish it; this significantly disrupts our content strategy.
What recommendations would you give to someone considering this product?
Sprout Social aids us in effectively managing our social media presence. It provides us with extensive tools for scheduling and analytics, allowing us to refine our social media strategy. This has led to a substantial boost in our online engagement, a trend that has become an essential asset for promoting and discussing our project. Hence, I would recommend it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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