What is Sprout Social?
People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
97 Plan to Renew
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sprout Social?
Pros
- Enables Productivity
- Respectful
- Reliable
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Publishing
Visual Analytics
Dashboards and Reporting
Collaboration
Audience Segmentation
Influencer Identification
Competitor Tracking
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Breadth of Features
Quality of Features
Ease of Customization
Usability and Intuitiveness
Vendor Support
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Data Integration
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Sprout Social Reviews
Luis A.
- Role: Human Resources
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2022
Sprout Social an ally to grow digitally
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
Our experience was gratifying thanks to Sprout Social we were able to find a great solution to deal with all the movements that social networks require. It brings us significant value with true backups on the statistics of each social network. By managing Sprout Social we save time in scheduling actions such as posting at the right times, plus its interface gives us an easy use of all the tools to boost our recognition digitally.
What is your favorite aspect of this product?
No matter how big or small the brand is, this great tool has the ability to help you grow and have better organization. It constantly analyzes and monitors social networks in search of potential customers in a personalized way for each user. As its name suggests, it is a constant support for people who do not have advanced knowledge and want to manage their online image from their devices. This application has a 30-day version so you can check the reach that can be had.
What do you dislike most about this product?
The application contains several permissions to increase the flow and traffic of potential customers to your account, but does not let you connect with other newer platforms or consolidate as major enhancers such as YouTube, Twitter and Tiktok, this may affect people who have certain profiles such as singers and actors who stay afloat thanks to viral actions.
What recommendations would you give to someone considering this product?
Undoubtedly Sprout Social is an effective tool to get to the social surface, although it should improve in some very basic aspects such as compatibility with other applications. To be able to give specific data on direct competitions and compare account data. To be able to have online assistance, as well as to be able to carry out paid campaigns through external platforms.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Trustworthy
Please tell us why you think this review should be flagged.
Selena R.
- Role: Human Resources
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2022
Helping your grow to ace social media management
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
Reporting is what makes our marketing department get ready for our next move and Sprouts’s analytics and report insight feature is what helps us with that, we totally rely on it. We can also manage our everyday posts over all our social media platforms. The price is also very reasonable for a service that offers uch advanced and good features.
What is your favorite aspect of this product?
Your social media management tucked neatly in all in one piece. Sprout helps you to manage your daily and special social media management needs without any hassle because unlike many other software that give you all features but without much guidance and most non-user-friendly. This one is your best choice when it comes to having everything under your palm and a platform that is easy to understand as well.
What do you dislike most about this product?
There is no integration with some of the most popular platforms like YouTube and it means alot for us, however we have managed this one so far but if they could add more integration with more platforms it will be a huge benefit for most businesses.
What recommendations would you give to someone considering this product?
Your choice can make a huge impact and difference in how you are growing your business. We switched to sprout and our business growth has doubled over a year. The pricing for such a great software is also very reasonable and I think if you really want a good platform with good budgeting you should go for this one.
Pros
- Unique Features
- Effective Service
- Inspires Innovation
- Caring
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Chandler E.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: Business Leader or Manager
Submitted Dec 2021
Best Social Manager Out There, But You Will Pay...
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
It is easier to use than practically anything else, and it has friendly service
What is your favorite aspect of this product?
The easy manager UX/UI
What do you dislike most about this product?
The price point and the lack of free options
What recommendations would you give to someone considering this product?
Make sure that there is a basic understanding of social media. It is a tool, not a miracle worker.
Pros
- Performance Enhancing
- Enables Productivity
- Saves Time
- Reliable
Cons
- Charges for Enhancements
- Slower Product Innovation
- Vendor's Interest First
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