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Semrush Logo
Semrush

Semrush

Composite Score
8.7 /10
CX Score
8.9 /10
Semrush
8.7 /10

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details


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Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

94 Plan to Renew

81 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

0% Negative
2% Neutral
98% Positive

Pros

  • Helps Innovate
  • Reliable
  • Trustworthy
  • Unique Features

Feature Ratings

Average 80

Competitive Monitoring

86

Competitive Benchmarking

82

AI Text

80

Competitor Profiling

80

Market Share Analysis

78

Data Aggregation and Integration

77

Pricing Intelligence

75

Vendor Capability Ratings

Average 80

Ease of Implementation

83

Business Value Created

83

Quality of Features

82

Breadth of Features

81

Ease of IT Administration

80

Product Strategy and Rate of Improvement

79

Availability and Quality of Training

79

Ease of Data Integration

79

Usability and Intuitiveness

79

Ease of Customization

77

Vendor Support

76

Semrush Reviews

Alex J.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Dec 2025

Reliable data and strong competitor analysis

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

It does not just tell us something is wrong and leave us there. A lot of tools will highlight issues like low rankings or site problems, but they do not explain what to do next. Semrush goes a step further by clearly showing what needs to be fixed and how to fix it. It gives practical suggestions, whether it is improving content, adjusting keywords, or fixing technical issues on the site. This makes it much easier to take action, especially for people who are not SEO experts, because we are not guessing or searching elsewhere for solutions.

What is your favorite aspect of this product?

I really like is that it does not just throw a lot of numbers and charts at us and expect us to figure everything out on our own. It actually guides us step by step. Instead of only showing data, it explains what that data means in a clear and simple way. It also tells us what we should do next, whether that is improving a page, changing keywords, or fixing something on our website. This makes it much easier to use, especially if we are not an expert, because we are not left guessing or feeling lost about the next move.

What do you dislike most about this product?

Some of the information take time to make sense of. Even though the tool tries to explain things, there are still reports that do not feel very clear right away. If we are new to SEO, we need to spend extra time reading, clicking around, or even looking things up to fully understand what the data is trying to tell us.

What recommendations would you give to someone considering this product?

Before signing up, it is important to check if the price makes sense for you. The tool is powerful, but it can be quite expensive, especially if you are an individual or part of a small team. It is a good idea to think about which features you will actually use and decide whether they are worth paying that much for, instead of paying for things you may not need.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Pradhuman S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Nov 2025

Ultimate growth engine for digital marketers

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

Semrush stands out for showing exactly what your rivals are ranking for, spending on ads, and how they attract traffic that helps us plan smarter moves.

What is your favorite aspect of this product?

I like it all from tracking keywords to checking backlinks and even spying on competitors. I do not have to juggle multiple tools.

What do you dislike most about this product?

Customer support response times could be faster during peak hours.

What recommendations would you give to someone considering this product?

I advise you to start with the free trial and explore slowly. There is a lot packed into Semrush, so take time to understand each tool instead of trying to learn everything at once.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Anjali A.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2025

Best SEO Tool for Digital Marketing Success

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

Semrush tool stands out because it’s not just an SEO tool but a complete digital marketing pack. Unlike other platforms that focus only on keywords or backlink this tool gives you everything in one place from SEO, content, social media, competitor analysis and even ads. It saves lot of time and also offers deeper insights which helps you see the bigger picture of your online growth.

What is your favorite aspect of this product?

My favorite aspect of Semrush is that instead of juggling different platforms for SEO, keyword research, competitor analysis, backlink tracking, and even social media insights, we can enjoy everything all together in one dashboard. The keyword research tool is extremely powerful and it not only helps me find new opportunities but also shows difficulty scores, trends and competitor rankings. I also love the competitor analysis feature because it gives me a clear picture of what strategies others in my niche are using which helps me stay ahead.

What do you dislike most about this product?

The main drawback of Semrush is its pricing. While the features are excellent, the plans can feel expensive for freelancers, startups, or small businesses with limited budgets. Some tools, like the social media toolkit or advanced reporting, are also locked behind higher-tier plans which means you don’t get full value unless you upgrade.

What recommendations would you give to someone considering this product?

I’d recommend Semrush to anyone who wants an all in one digital marketing tool, but you've to clear your goals first. Like if you’re mainly focused on SEO then might be you’ll love its keyword research, competitor insights and site audit features. Take time to explore the dashboard. Also consider your budget as this tool is an investment so best suited for those who are serious about growing their online presence.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Trustworthy
  • Unique Features