Semrush Customer Reviews 2026 | Website Analytics

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Semrush

Composite Score

8.8 /10

CX Score

9.1 /10

147 Reviews Write a Review

Claim Software

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details

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Awards & Recognition

Semrush won the following awards in the Website Analytics category

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2025 Emotional Footprint Champion

Latest Award, 2025

2025 Data Quadrant Champion

2025

5 Top Rated Capabilities

8 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

2024 Data Quadrant Champion

2024

6 Top Rated Capabilities

5 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

2023 Data Quadrant Champion

2023

7 Top Rated Capabilities

7 Top Rated Features

2023

Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

3% Negative

3% Neutral

94% Positive

Pros

Performance Enhancing
Trustworthy
Efficient Service
Respectful

Feature Ratings

Average 83

AI Tools

Search Engine Optimization

Paid Search Integration

Data Visualization

Audience Segmentation

Audience Demographics

Machine Learning

Device and Browser Analytics

Customer Value Analysis

Social Media Analytics

Customer Journey Modelling

Vendor Capability Ratings

Average 82

Quality of Features

Breadth of Features

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Data Integration

Ease of Customization

Availability and Quality of Training

Vendor Support

Also Featured in...

Customer Intelligence

Score 8.9

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Search Engine Optimization

Score 8.8

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Competitive Intelligence

Score 8.7

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Semrush Reviews

Douglas M.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2022

Nothing can rival it's competitor insights

Likeliness to Recommend

8 /10

What differentiates Semrush from other similar products?

It has way more insights and features such as backlink analysis

What is your favorite aspect of this product?

Its domain authority analysis

What do you dislike most about this product?

I don't really have one except its price lol

What recommendations would you give to someone considering this product?

Yes, it helps you gain a competitor advantage

Pros

Effective Service
Saves Time
Efficient Service
Caring

Shan A.

Role: Sales Marketing
Industry: Healthcare
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2022

A must have product for SEO's

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

It has many features which allow you to track the audience of the website and gives you control of everything. Other similar tools have limited features as compared to SEMrush

What is your favorite aspect of this product?

The best part of the platform is the domain overview section and traffic analytics, where it makes everything visible to you which even Google Analytics at times is left behind.

What do you dislike most about this product?

The keyword difficulty tool is not accurate which is a major drawback of SEMrush

What recommendations would you give to someone considering this product?

For any backlinks gap, this tool is significant as it helps you fill the gap. Along with helping you form a good strategy related to your organic search results (SEO). The tool also has a competitors analysis section which is essential for all businesses to track their current SEO positioning.

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Joseph R.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2021

A solid digital marketing tool.

Likeliness to Recommend

7 /10

What differentiates Semrush from other similar products?

Semrush offers a lot of ways to study and improve your own website that competitors cannot. While you analyze your competitors, Semrush lets you stack your site up right next to theirs to compare strengths and weaknesses.

What is your favorite aspect of this product?

The position tracking tool allows you to track SERPs and how you rank on them, including SERP features. With this SEO tracker, you can monitor specific geolocations and types of devices, sort tracking results, and statistics using various settings and filters, spot cannibalization issues, compare your SEO performance to that of the competitors, and export SEO reports.

What do you dislike most about this product?

There is sometimes a slight discrepancy between the stats provided by the 'quick summary' Backlink Analytics tool and the more in-depth Backlink Audit - so it's worth checking both before you quote any numbers as gospel.

What recommendations would you give to someone considering this product?

Without hesitation I recommend the tool. Semrush is a very good solution that provides you with the key information you'll need to improve your search rankings.

Pros

Caring
Continually Improving Product
Efficient Service
Client's Interest First

Semrush

What is Semrush?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

Semrush Ratings

90 Likeliness to Recommend

93 Plan to Renew

1 Since last award

85 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Semrush?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

AI Tools AI tools to help predict sales, tactics, and enhanced reporting.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Machine Learning Analyze historical or real-time data using machine learning algorithms to generate insights e.g. prediction, anomaly/event detection, sentiment analysis.

Device and Browser Analytics Capture and summarize device and browser information.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Customer Intelligence

Search Engine Optimization

Competitive Intelligence

Semrush Reviews

Douglas M.

Nothing can rival it's competitor insights

Likeliness to Recommend

Pros

Shan A.

A must have product for SEO's

Likeliness to Recommend

Pros

Joseph R.

A solid digital marketing tool.

Likeliness to Recommend

Pros

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Feature Ratings

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Social Media Analytics

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